Post on 03-Jun-2020
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T H E V O I C E O F T H E C A R C A R E I N D U S T R YT H E V O I C E O F T H E C A R C A R E I N D U S T R Y
Results from the Auto Laundry News
2014
Detailing Survey
Detail Survey Cover:Detail Survey Cover 12/24/13 10:45 AM Page 33
35AUTO LAUNDRY NEWS JANUARY 2014
58%
2013 INCOME LESS THAN IN 2012
16%
he 2014 Auto Laundry News Detail-ing Survey was conducted through amailing of questionnaires to a ran-
dom selection of subscribers who providedetailing services at their car care business-es. The information contained in this reportresults from an analysis of data provided by126 respondents from across the UnitedStates. This is the first of five industry-seg-ment survey reports that will appear in AutoLaundry News in 2014.
RREESSPPOONNDDEENNTT PPOOOOLL PPRROOFFIILLEEFor comparative purposes, respondents are,
on occasion, separated into three main cate-gories: freestanding detailing shops (Freestand-ing), detail shops run in conjunction with a carwash (Car Wash Combo), and mobile detail services (Mobile Services). A fourth category,detail shops run in conjunction with a businessother than a car wash (Other Combo), such as agas station, fast lube, etc., is employed when
relevant. The categories break down as follows:Detailer Type % of TotalFreestanding 45Car Wash Combo 38Mobile Services 12Other Combo 5
PPEERRFFOORRMMAANNCCEEIn every survey since our 2011 report, the
percentage of respondents, overall, reportingimprovement in their business over the previousyear has grown. That trend continues. In the cur-rent survey 58 percent of participants, overall,report such progress. That compares to 53 per-cent who recorded improvement last year and 40percent who did so in 2012. Mobile Services putin the best performance with 80 percent ofrespondents in this category reporting improve-ment compared to 57 percent of Freestandingshops and 50 percent of Car Wash Combos.Overall, the percentage of respondents whoexperienced reversals in business fortunesremained unchanged from one year ago at 16.
SSEERRVVIICCEESSAll Freestanding shops offer their retail cus-
tomers both separate and combined interior andexterior packages; they don’t afford wholesalecustomers the same choice. While 77 percent ofFreestanding shops do complete interior/exteriorwholesale packages, only 63 percent offer whole-sale customers the option to choose either an interior or an exterior packages. For Mobile Services this gap is even wider: 40 percent versus20 percent. Car Wash Combos, too, exhibit thisdisparity: the figures for this category are 77percent and 70 percent.
FFUUTTUURREEOverall, 15 percent of respondents plan expan-
sions in the next 12 months. Detailers are stickingto detailing while Car Wash Combos are lookingat both wash and detail opportunities.
OPERATOR PROFILEINCOME
COMPARED TO LAST YEAR
Freestanding Detail Shop
Mobile Detailing
Full-Service Conveyor Car Wash
Exterior-Only Car Wash
Self-Serve Car Wash
In-Bay Automatic
Oil Change/Lube
Gas Station
C-Store
12%
12%7%
2%9%
1%4%
2014Detail Survey
WINTER SPRING SUMMER FALL
PERCENTAGE OF DETAIL BUSINESS DONE BY SEASON
BY REGION
PacificAlaska-California-Hawaii-Oregon-Washington
MountainArizona-Colorado-Idaho-Montana-Nevada-New Mexico-Utah-Wyoming
MidwestIowa-Kansas-Minnesota-Missouri-Nebraska-North Dakota-South Dakota
CentralIllinois-Indiana-Michigan-Ohio-Wisconsin
KEY
0 10 20 30 40 50
South CentralAlabama-Arkansas-Kentucky-Louisiana-Mississippi-Oklahoma-Tennessee-Texas
SoutheastDelaware-Florida-Georgia-MarylandCarolinas-Virginia-West Virginia
Mid-AtlanticNew Jersey-New York-Pennsylvania
New EnglandConnecticut-Maine-Massachusetts-New Hampshire-Rhode Island-Vermont
ResultsFrom The Auto Laundry News
45%
29%
Pacific 21 17 46 16Mountain 15 31 30 24Midwest 14 19 47 20Central 15 32 32 21South Central 21 23 33 23Southeast 30 26 23 21Mid-Atlantic 13 31 32 24New England 17 32 24 27
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2013 INCOME SAME AS IN 2012
26%
2013 INCOME MORE THAN IN 2012
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36 AUTO LAUNDRY NEWS JANUARY 2014
FREESTANDING CAR WASH COMBO MOBILE SERVICES OTHER COMBO
5.0 HOURS 3.7 HOURS 4.9 HOURS 4.5 HOURS
CHARGE FROM A FIXED-PRICE MENU
47%
41%
CHARGE ACCORDING TO PER-CARESTIMATE
USE BOTH METHODSFREESTANDING 1,552
CAR WASH COMBO 2,420
MOBILE SERVICE 1,113
0
1
2
3
4
5
MORE THAN 5
3%19%14%
17%5%
NUMBER OF COMPETITORS OPERATORS REPORTING
AVERAGE TIME REQUIRED TO COMPLETE STANDARD DETAIL PACKAGE
AVERAGE NUMBER OF CARS DETAILED ANNUALLY
COMPETING DETAIL SHOPS IN AREA
DETAIL SERVICEPRICES
FULL
PARTIAL
NONE
10%
70%
20%
EMPLOYEE UNIFORMS
2 0 1 3
0 5 10 15 20 25 30
29%
13%
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12%
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37AUTO LAUNDRY NEWS JANUARY 2014
RENT
CHEMICALS (incl. soap, wax, compound, etc.)
LABOR
ADVERTISING & PROMOTION
INSURANCE
CAR WASH TODAY
CUSTOMER CLAIMS
EQUIPMENT/SUPPLIES/MAINTENANCE
OPERATING COSTS AS PERCENTAGE OF REVENUE
UTILITIES (incl. water/sewer)
74% – Retail
3% – Taxi/Limo
21% – Auto Dealers
2% – Other
17%– New (under 1 yr. old)
21%–1-2 yrs. old
36% – 3-5 yrs. old
26% – 5+ yrs. old(Fleets,BodyShops, Etc.)
CUSTOMER PROFILE RETAIL VEHICLE PROFILE
62%
10 mile
s or l
ess
40% 8
mile
s or l
ess
35% 5 mile
s or l
ess
17% 3 mile
s or
less
8 % 2 mile
sHOW FAR DO CUSTOMERS COME?
(% from within 2-mile radius, 3-mile radius, etc.)
0 5 10 15 20 25 30 35 40
13.3%
7.6%
38.1%
5.7%
6.4%
0.8%
3.5%
4.1%
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TYPE � PERCENTAGE UTILIZING
HI-SPEED BUFFER
ORBITAL WAXER
VACUUMS
WET/DRY VACS
CARPET/UPHOLSTERY EXTRACTOR
STEAM-CLEANING MACHINE
PRESSURE WASHER
CARPET SHAMPOOER
OZONE MACHINE
MICROFIBER CLOTH
DETAILER’S CLAY
SURFACE PREP TOWEL/PAD
40 AUTO LAUNDRY NEWS JANUARY 2014
95%
68%
87%
21%
87%
79%
30%
44%
76%
48%
YES90%NO10%
44%56%
MALE FEMALE
FREESTANDING CAR WASH COMBO MOBILE SERVICES
29%YES 59%
YES
20%YES
71%NO
41%NO 80%
NO
OFFEREXPRESSSERVICES
RETAIL CONSUMERPROFILE
EMPLOYEETRAINING
IN SAFE CHEMICALHANDLING
STANDARD EQUIPMENT
FREESTANDING $14,282CAR WASH COMBO $12,295MOBILE SERVICE *
AVERAGEMONTHLY
GROSS INCOME(DETAIL SERVICES ONLY)
0 20 40 60 80 100
87%
40%
90%
52%
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* TOO FEW RESPONSES
PAINT THICKNESS GAUGE
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AUTO LAUNDRY NEWS JANUARY 2014 41
COMPLETE INTERIOR/EXTERIOR DETAIL $187.07 $188.09 $181.43
INTERIOR DETAIL ONLY $98.46 $102.26 $104.17
EXTERIOR DETAIL ONLY $106.79 $107.65 $97.00
FREE-STANDING
CAR WASHCOMBO
MOBILESERVICE
MONDAY 17 15 12
TUESDAY 18 12 13
WEDNESDAY 18 16 13
THURSDAY 20 15 19
FRIDAY 20 21 23
SATURDAY 7 16 20
SUNDAY 0 5 0
FREE-STANDING
CAR WASHCOMBO
MOBILESERVICES
COMPLETE INTERIOR/EXTERIOR DETAIL $128.33 $142.37 $130.00
INTERIOR DETAIL ONLY $72.37 $81.76 $75.00
EXTERIOR DETAIL ONLY $75.26 $85.29 $82.00
FREE-STANDING
CAR WASHCOMBO
MOBILESERVICE
PERCENTAGE OF DETAILBUSINESS DONE
BY DAY OF THE WEEK
AVERAGE PACKAGE PRICES
10% PAID MINIMUM WAGE
37% PAID $10.00 to $12.00 PER HOUR
33% PAID MINIMUM to $10.00 PER HOUR
20% PAID OVER $12.00 PER HOUR
AVG. WAGE PER HOUR PER EMPLOYEE
LABOR COSTS
RETAIL
WHOLESALE
87%
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42 AUTO LAUNDRY NEWS JANUARY 2014
5,000-10,000
10,001-20,000 21%
30,001-40,000 12%
40,001-50,000
More Than 50,000
$14.87
AVERAGE NUMBER OF CARSWASHED PER MONTH55,,776633
HAND WAX
MACHINE WAX/BUFF
CARPET SHAMPOO
UPHOLSTERY CLEANING
LEATHER/VINYL (INT.) DRESSING
VINYL/RUBBER (EXT.) DRESSING
DEODORIZING
PAINT TOUCH-UP
PAINTLESS DENT REMOVAL
WINDSHIELD REPAIR
EXTENDED UPHOLSTERY PROT.
EXTENDED PROT. PAINT SEALANT
HEADLIGHT RESTORATION
ENGINE CLEANING
WINDOW TINTING
PINSTRIPING
SERVICE PERCENT OFFERING AVERAGE PRICECAR WASH COMBO
11%
A LA CARTE SERVICES
AVERAGE GROSSREVENUE PER CAR
(CAR WASH SALES ONLY)
DAILY TRAFFIC COUNT
74%
63%
73%
74%
60%
47%
49%
29%
21%
14%
30%
29%
61%
64%
13%
OVERALL FREESTANDING
20,001-30,000
0 5 10 15 20 25 30 35
17%
$69.96 $59.80
$106.04 $72.71
$54.75 $42.29
$52.95 $37.90
$29.69 $25.28
$18.66 $19.86
$46.67 $34.10
$45.67
$99.50
$66.25 $50.00
$45.50
$111.10 $118.67
$52.65 $54.25
$32.75 $37.14
$204.17
$57.86 $70.00
0 10 20 30 40 50 60 70 80
14%
6%
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33%
$60.00
$60.00
$50.67
$179.00
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