Develop Your Personal BrandInSales&Marketing

Agenda

•What is a personal brand?•Why is a strong personal brand important?•Actionable ways to improve your personalbrand•The role of professional certification inbuilding your personal brand

What is a personal brand?

Why Strong Personal Brand Important?

Poll: Confidence Level

Bulletproof Your Career

Rank higher than your competition

Build trust with your customers

Actionable Ways to Improve Your Personal Brand

Learn to be Strategic

•Ask strategic questions•Build strategic relationships•Project a future focus

Build a Solid Network

•Operational Network: helps you get donewhat needs doing•Future Focused Network: invest in long termrelationships•Career Network: your mentors, coaches,peers – people who have your back

Be Creative“Lifeisn’tlinear,weneedtocreateourownfuture.”– SirKenRobinson

Build a Solid & Engaging Online Social Presence

Poll: In which social media channels do you have a profile?

Blogging and LinkedIn Posts

Take a Self Directed Career Path

Lifelong Learning

•Continuing education at universities•Professional association webinars•Professional certification courses•Read books

Brian Tracy“Thosepeoplewhodeveloptheabilitytocontinuouslyacquirenewandbetterformsofknowledgethattheycanapplytotheirworkandtotheirliveswillbethemoversandshakersinoursocietyfortheindefinitefuture.”

Poll: How prepared are you for future career/business challenges?

The role of professional certification in building your personal brand

Professional Certification Improves Your Brand

Earning Power of a Professional Certification

In a study conductedby Georgetown University’s Centeron Education and theWorkforce, having acredential adds an average 25% in earnings.

U.S. Department of Labor

Earn SMEI Badges to Build Your Personal Brand

How to get a professional certification

Enroll in a program at an SMEI Accredited University

How to get a professional certification

Enroll in an online course available at www.smei.org

Certified? Promote It!

He who hesitates loses!“If someone offers youan amazingopportunity andyou’re not sure youcan do it, say yes first –then figure out how todo it later.”-Richard Branson

Thank you! More Information:

facebook.com/smeinternational

www.smei.org