Post on 25-Feb-2016
description
transcript
Developing Online Patron Tutorials
Today’s Agenda
A review of case studies provides some answers:• What has been successful?• What have libraries learned in the process?• What tools have they used?• What would they recommend to others?
Carmel Clay Public Libraryhttp://www.carmel.lib.in.us/
Highlights - Promotion:• Through homepage• Point-of-need• YouTube channel• Facebook
Dallas Public Library
http://www.dallaslibrary2.org/tutorials/tutorials.php
Dallas Public Libraryhttp://www.dallaslibrary2.org/tutorials/tutorials.php
Highlights:• Organized hierarchical
subject based inventory
• Ability to limit list of videos by subject
• Coordination with City for employment tutorials
http://guides.wpunj.edu/content.php?pid=127800&sid=1096786
William Paterson University
http://guides.wpunj.edu/
William Paterson University
Highlights - Feedback:• Feedback form• Comments tracked • Live librarian chat• Rotating icon on homepage
http://guides.stlcc.edu/tutorials
St. Louis Community College
Highlights:• Rotating feature video• Started with existing open
source• Collaborate with faculty,
incorporate into Blackboard• Focus on short in/out
tutorials• Ease of sharing
Topic & content selection for tutorials:• Needs assessment – formal vs. informal• Support of library
subsidized resources• Subject matter
expertise• Common inquiries• General considerations
Screen capture/written tip
sheetSnag-It, Word, PPT
ScreencastingScreenr, jing
Screen recording/editing
Camtasia
eLearning courseCaptivate, Articulate
Core competency Less than 1 day 1-2 weeks, daily use ~40-100 use hours
Skill Level/Training Requirements
Budget: One-time/Annual
$400/$80 $15/$100 (hosting) $300/$100$200 training
$800/$200$200 training
What we know:• Computer-based video is popular• Social media is best marketing
vehicle• Short attention spans,
3 minutes or less• Likelihood of use is higher
for those comfortable using computers
Maximize sharing your expertise• Screencast or record demonstration sessions
with patrons and reuse – send links via email as a reinforcement to patrons
• Consider ongoing “webinars” – record and archive for others
• Maintain an inventory of annotated screen captures and other reusable assets
Like a great chef - never throw out the practice batch! Share it, evaluate it, and incorporate feedback into the next batch.
Promotion & access to your tutorials:• Web site placement (location,
location, location)• Access points (multiple listings)• Compliancy & language• Hosting implications• Consistency (icons, design)
Effectiveness & Lifespan:• Quantitative measuring - usage• Qualitative measure - usefulness• Determining shelf life• Updating & replacing
Perspective & Take-aways:• Launch strategies• Part of ongoing public
service activities• Just do it!
• WJ Patron Tutorial resources• Lib20 Wiki - Screencasting Resources • A.N.T.S. – Animated Tutorial Sharing Project
Best Practices in Screencasting