Developing Your Unique Social Media Marketing Strategy › ... ›...

transcript

Developing Your Unique Social Media MarketingStrategy

Information Management and Technology Assurance Section

Disclaimer

The views expressed by the presenters do not necessarily represent the

views, positions, or opinions of the AICPA or the presenter’s respective

organization. These materials, and oral presentation accompanying them,

are for educational purposes only and do not constitute accounting or

legal advice or create an accountant-client or attorney-client relationship.

Bobbi BaehnePresident

Think Big Go Local, Inc.

www.thinkbiggolocal.com

bobbi@tbgl.net

877.799.4256

Information Management and Technology Assurance Section 4

7 Steps to Developing Your Strategy

But First – A Reality Check on ROI

Define Your Brand

Identify Your Audience

Set Up and / or Optimize Your Platforms

Create Engaging Content

Properly Post Your Content

Respond and Engage with Your Audience

Review and Revise Your Strategy

Define Your Brand

Who are You?

• What are your core values?

• What is your mission?

• Who do you help?

Define Your Brand Con’t…

What does Your Visual Brand Look Like?

• Logo or individual

• Colors

• Fonts

• Graphics and images

(for profile, covers and posts)

Why are You Unique?

• Services offered?

• Methods or processes?

Information Management and Technology Assurance Section 8

Tieks.com - @tieks

Identify Your Audience

Create Your Ideal Client Avatar

• How old are they? Male or female?

• Where do they live?

• What do they do for fun? What do they read and watch?

• What is their income level?

• Where to they shop? Travel? Workout?

Audience Con’t…

Where Do They Spend Their Time Online?

• Facebook?

• Twitter?

• LinkedIn?

• YouTube?

• Instagram?

Audience Con’t…

How Will You Find Them?

• Online groups? Forums? Following other profiles?

How Can You Attract Them as Followers?

• Paid Advertising

• Providing Value

• Consistency

• Standing out

Set Up and Optimize Social Profiles

Utilize the Proper Type of Profile

• Personal / Business / Group

Create Quality Visuals that Follow Your Brand

Write Bios that Connect with Your Avatar

Create Messaging that Identifies Your Services & Uniqueness

Completely Fill Out Your Profiles

Set Up and Optimize Social Profiles Con’t...

Verify Your Facebook Page

Utilize Facebook Messaging

Set Up Call-To-Action Buttons

Create Engaging Content

Think Mobile!

Always Provide Value (at least 90% of the time)

• Education

• Resources

• Industry updates

• Entertainment

• Relevant articles

• Behind the scenes

• Employee spotlights

• Client spotlights

• Charitable / volunteer work

Create Engaging Content Con’t…

Use Keywords and #Hashtags (appropriately)

Keep These Things in Mind…

• What are my avatars pain points? Where are they struggling?

• How can I help them?

• What is currently happening in the world or your industry that might initiate a

conversation?

• Is my content encouraging engagement?

Create Engaging Content Con’t…

How Does My Audience Prefer to Consume Content?

• Blogs

• Text with Images

• Video / Live Streaming

• Audio

Is My Content Standing Out in the Newsfeeds?

Properly Post Your Content

When Your Audience is Online

Organic Posting Versus Using Schedulers

Be Cautious of Automation

Design Content Specifically For Each Platform

Use Post Features to Create Notifications to Others

• Tags (in post or in comments)

• Check-Ins

Respond and Engage

Determine Who Will be Responsible to Engage

Types of Engagement

• Comments

• Likes

• Reviews

• Tags & check-ins

• Direct messaging

Respond and Engage Con’t…

Track Notifications

Best Practices for Responding

• Check notifications throughout the day

• Positive comments and reviews

• Negative comments and reviews

Review and Revise Your Strategy

Perform Monthly Audits

• Analytics and new features

Use Your Platform Analytics

• Determine what is working and what is not

- Timing

- Content topics

- Images vs video vs shared content

Monitor Your Audience

• Is it changing?

Shift as Appropriate

Downloads to Help You

Checklist of What You Should Have Ready When

You Set Up a New Profile or Optimize an Existing

Monthly Audit Checklist

List of Social Media Resources

• Content

• Image and video creation

• Automation

• Scheduling

• And more!

One Final Thought

Socialnomics 2017 – YouTube: equalman

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