Development and Transition in

2012

Results: January – June 2012

• 1 Print issue produced• 30 700 pageviews• Roma content used by 8

media outlets in Hungary & Slovakia

• Launch forum in Brussels• 14 articles published

online• 5 articles by UNDP staff

Webtraffic: 2012 vs 2011

January – May : Year on Year comparison (2012 vs 2011)*

• Pageviews up by 20.50 %

• Number of visitors from the region up by 64 %

• Share of visitors from the region up by 5% ( from 42 % to 48%)

January February March April May0

1,0002,0003,0004,0005,0006,0007,000

Pageviews in 2012Pageviews in 2011

What’s new

• From paper to digital flow• Moving D&T content to the regional website• Linked IN• Email newsletter• Demand driven approach

From paper to digital flow

Wider reachConstant flow More content

Feedback

From paper to ISSUU

• - an online platform for sharing publications:

D&T finds its audience on ISSUU

+ =

2,002 readers

13,496 unique

pageviews

in 37days

Why the migration?

• One brand – unified corporate design• Less confusion for the reader• Constant flow of analytical content for the

regional website • Better exposure• Joint campaigns• Less upkeep costs, higher security

Moving to the regional website

4,800 visitors per month 20,000 visitors per month

The migration to the regional web is paying off:

In 10 days*– the D&T articles moved to the

regional website got 1393 pageviews

vs. 650 pageviews** for similar content on

the D&T website

* 10-20 June 2012; ** 28 May – 7 June 2012

Developing an on-line community of practitioners on LinkedIN

• New group linking development professionals• 441 members working in:• International organizations 39%, Academia 23%,

Private Sector 19%, NGOs 7%; National governments 5%,

• 30 % at senior level• 68 countries

Tapping into pool of knowledge – within UNDP

Tapping into the pool of knowledge – outside of UNDP

E-Newsletter: new tool to reach our subscribers

• Sent to 2890 subscribers & RBEC mailing list

• Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.)

• Sent out every 3-4 weeks• Detailed statistics integrated

with Google Analytics

E-newsletter: Getting a better idea of our impactResults for 6 campaigns• Sent to: 2890 subscribers

Industry averages: Mailchimp, Dec 2010

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Share of webtraffic* coming via e-Newsletter

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

Regional website Blog D&T

2570pageviews

919 page views

1262 pageviews

*in %, share on the overall traffic; 16 Feb – 20 June 2012

Demand driven approach:• ‘Opportunities for Roma Inclusion’ -

collaboration with the Poverty team• Giving the team a tool to talk about their

work • Cost sharing

• Substantive editing: the Poverty team• Layout, print, web – D&T team• Joint promotion:• Launch at an event in Brussels• Roma content featured in 5 e-Newsletters

Why D&T?

• Visitors of the regional web look for data and analysis• D&T the only peer-reviewed regional publication • D&T could become the mechanism to generate and

promote analytical content• With LinkedIn & Newsletter potential to reach further• Subscribers & LinkedIN group members interested in

data & analysis• Bilingual content – attracting audience from the region

Helping analysis from UNDP Europe & CIS find its audience

Analytical pieces continue to be the most popular

among subscribers to our e-Newsletter.

Giving visibility to data• By including the

Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages.

• The amount of pageviews doubled after we sent out the e-Newsletter.

• Gender data pages became the most read content in the e-Newsletter.

Reaching audiences via the e-Newsletter: International Women’s Day

• Sent out to 2,903 people• Generated 14.65%* of visits to

the Gender team webpages• 55,5%* of traffic to the featured

blog posts was generated by the e-Newsletter

* 8 March – 8 April 2012

Providing content in Russian helps us reach audiences in the region

Visits from the

region38%

Visists from out-

side of the region

62%

Regional web: Origin of visitors (2011)

Visits from the

region49%

Visits from

outside of the region

51%

Development and Transition*: origin of visitors (2011)

*Content is published both in Russian and English

Reaching audiences in the region: online & offline

• ISSUE 18: Sustainability & Equity• launched in Moscow with the

Human Development Report

• 4 articles reprinted in Russian media

•62 % of online visits

came from the region*

* 1 Nov – 31 Dec 2011

Reaching key players