Development Commissioner Ministry of Micro, Small & Medium...

transcript

Abbreviations

AP - AssessmentPanel

DC(MSME) - DevelopmentCommissioner(MSME),GovernmentofIndia

DPR - DetailedProjectReport

GoI - GovernmentofIndia

IPR - IntellectualPropertyRights

MSME - Micro,Small&MediumEnterprises

MSME-DI - MSMEDevelopmentInstitutes,underDC(MSME)

NID - NationalInstituteofDesignAhmedabad

NMCP - NationalManufacturingCompetitivenessProgramme

PMAC - ProjectMonitoringandAdvisoryCommittee

1.0 Introduction

1.1 AspartoftheNationalManufacturingCompetitivenessProgramme(NMCP),theofficeofDevelopmentCommissioner(MSME),MinistryofMicro,Small&MediumEnterprises,GovernmentofIndia,willbeimplementingtheDesignClinicSchemeforDesignExpertisetoMicro,SmallandMediumEnterprises(MSME)Sector(here-inafterreferredtoastheDesignClinicScheme)duringthe11thPlanPeriod.

1.2 TheobjectiveofDesignClinicSchemeistoenhancetheunderstandingandap-plicationofdesignandinnovationinMSMEs.Itaimstopromotedesignasavalueaddingactivityandintegratingthesameintothemainstreambusinessandindus-trialprocessesofMSMEs.TheschemewillbeimplementedinpursuanceofthelongertermgoalofhelpingthemanufacturingsegmentintheMSMEsmoveupthevaluechainfrom“originalequipmentmanufacturing”through“originaldesignmanufacturing”to“originalbrandmanufacturing”.

1.3 TheoverarchingapproachinimplementingtheschemewillbetobringIndianMS-MEsandthedesignexpertsonacommonplatform.ThiswillenabletheMSMEstoaccessexpertadviceandcosteffectivesolutionsfortheirrealtimedesignprob-lems,withsomefinancialsupportfromtheGovernment.Theexpectedoutcomeofsuchinterventionsarenewproductdevelopmentordiscernibledesignimprove-mentandvalueadditionforexistingproducts.ThetotalschemebudgetwillbeRs.73.58crore,outofwhichRs.49.08crorewillbeGoIassistanceandthebalanceamountwillbecontributedbythebeneficiaryMSMEs.

1.4 TheNationalInstituteofDesign(NID),Ahmedabadhasbeendesignatedasthenodalagencyforthescheme.

2.0 Overview

2.1 Designisastructuredcreativeprocess.Inmanufacturing,designiscommonlyas-sociatedwithindustrialproductdesign-specificallythe“look”ofaproduct.How-ever,theapplicationofdesignismuchbroader,forexampledesigningforaestheticappeal,foreaseofmanufactureandforsustainability.Designingmaybedoneforreliabilityorqualityorbusinessprocessesthemselves.Servicedesignsaffecthowcustomerswillexperiencethedeliveryofaservice,suchasabankorafastfoodrestaurant.

2.2 Thelargerpurposeofdesignistodothingsbetter,toimproveasituationandtomakeapositivedifference.Theroleofdesigninbusinessistocreatevalue.Acompanycanusethedesignprocesstoaddvaluetoproducts,services,andtotheorganizationitself.Awell-designedproduct,service,ororganizationismorevalu-ablethanaproduct,service,ororganizationthatisnotwell-designed.

2.3 Design,innovationandgrowtharelinked.Innovationanddesignarenotsimplyaboutnewproductsortechnology.Theyarealsoabouthowtoimproveproductsineverydayuse,leadingtoreducedcosts,increasedusabilityandnewbusinessopportunities.DesignisrecognizedasaninnovativedisciplinethatcanhelpMS-MEstosustainandgrowinanincreasinglycompetitivemarket.

2.4 IndianMSMEsproduceadiverserangeofproducts-fromthesimpleproductstothosethataretechnicallycomplex.Withtherapidchangestakingplaceinthebusinessandtechnologicalenvironments,itiscriticalfortheIndianMSMEstokeeppacewiththesechanges.This,inter-alia,requiresaninnovativeproductdevelopmentapproachthatensuressustainability/growthbyretainingcompetitiveadvantage.ThewiderapplicationofdesignbytheMSMEsisexpectedtoincreasethevalueandcompetitivenessoftheirproducts.

2.5 TheDesignClinicschemewillhelpMSMEstoavailindependentandprofessionaladviceonallaspectsofdesign.PracticalsupportwillbeprovidedtoMSMEsthroughseminars,workshopsandone-to-oneadvicebydesignexpertsfornewproductdevelopmentaswellasenhancingexistingproductportfolio.

3.0 TheScheme

3.1 TheDesignClinicSchemewillbeguidedbythefollowingkeyprinciples:x Rigorous,yetapplicantfriendly,process;x Promotionanddisseminationofdesignconceptsinregional/locallanguagesunderstoodbytheMSMEs;

x EstablishingbenefitswithoutoverwhelmingtheMSMEs;x Learningfromothersuccessfuldesignsupportprograms;x EstablishingsystematicprocessesfordesignandproductdevelopmentinMS-MEs.

3.2 Thepurposeoftheschemeistwo-fold:* increasetheawarenessofthevalueofdesignandestablishdesignlearn-ing5inthemicro,smallandmediumsizedindustries,and

* increasethecompetitivenessofMSMEproductsandservicesthroughdesign.

3.3 ThelargerobjectiveoftheschemeistocreateasustainabledesignecosystemfortheMSMEsectorthroughcontinuouslearningandskilldevelopment,andtopromoteuseofdesignbyMSMEsfordevelopingproductsandserviceswhicharemarketled.

3.4 ThefocusoftheschemewillbeonbuildingthedesigncapabilityofMSMEstoen-ablethemtoimprovebusinessperformanceandtocompeteintheglobalmarket.

3.5 Theschemedescriptionisdividedintwomajorparts,viz.,DesignAwarenessandDesignProjects.

3.5.1 DesignAwareness:Thiswillbedonethroughseminars,workshopsandDesignNeedAssessmentSurveyfortheparticipantmembersoftheselectedclusters.Theseactivitieswillhelpcreategeneralawarenessandsensitizationaboutthevalueandpowerofdesignforbusinesses.

3.5.2 DesignProjects:TheDesignNeedAssessmentSurveywillformthebasisforfur-therdialoguebetweenprofessionalconsultantsandindividualunits(orgroupofunits)intheclusterforthepreparationofprojectproposalsforfunding.Thefund-ingassistancewillbeprovidedtotheMSMEsforengagementofdesignconsultantsandprofessionalsandotheradmissibleitemsundertheprojectaspertheguide-lines.

4.0 DesignAwareness-SeminarsandWorkshops

4.1 ThepurposeoftheseactivitiesistosensitizeMSMEsabouttheusageofdesigninvariousfacetsoftheirindustry.

4.2 Aseminarwillcoverthedesignrelatedtopicsinabroadway,withtheintenttocommunicatetheimportanceofdesign,itsusefulnessanditsroleindeliver-ingbusinessvalue.Itwouldbedeliveredinlecture-stylebyoneormoreexpertsdeliberatingonatopic.TheseminarwillbefollowedbyaQuestionandAnswersession.Atypicalseminarwouldbeofonedayduration.

4.3 Aworkshopconnotesamorefocusedstudyondesign,withawell-defined“take-away”fortheMSMEs.Thetotaltimeallocatedforeachworkshopis3-5days.Thiswillbeginwiththeexpertsvisitingtheclusterunitsandunderstandingtheissuesconcerningthecluster.Thereafter,therewillbeatrainingondesignclinicsolutionsdeliveredbyanexpertoragroupofexpertsinaninteractivemanner.ThiswillbefollowedbypreparationofaDesignNeedAssessmentSurveyReportbythedesignatedexpert.

4.4 TheDesignNeedAssessmentSurveyreportwillreviewthepresentstateofthecluster,willidentifyareasofimprovementandwithinthatwillidentifyspecificareaswhichcouldbeservedbydesignintervention.Thereportwillpresenthowthedesignsolution(s)willfinallyconverttoabusinesssolutionsandwillspecifyapreferredsequenceofactionsforthesame.Thereportwillalsocontainthedetailsofworkshopproceedings.

4.5 Theconductofseminarsandworkshopswillbeentrustedtoindustriesassocia-tions,technicalinstitutionsorotherappropriatebodies.Theinterestedorganiza-tionsmayapplytotheDesignClinicCentre.Theapplicantorganizationmustdem-onstratetheexpertisetodeliversuchaseminarorworkshopandshouldsupportitsapplicationwithsimilarpreviousexperience.

4.6 Onreceivingtheapprovalfromthedesigncliniccentre,theorganizationshallconducttheworkshoporseminarandshallsubmitareportoftheeventattheendofittothecentre.

4.7 MSME-DIsoftheMinistryofMSMEwillassistinorganizingtheseworkshopsandseminars.MSME-DI'sprimaryrolewillbetofacilitateidentifyingclusters,advocacywithunitsintheclusterandmotivatingthemtoattendtheseworkshopsandsemi-nars.

4.8 GoIcontriution,notexceedingRs60,000(RsSixtyThousandOnly),willbeadmis-siblefortheconductofeachseminar.

4.9 TheGoIcontributionfortheconductofaworkshop(includingpreparationoftheDesignNeedAssessmentSurveyreport)willbetotheextentof75percentofthecostincurred,theadmissiblecostsbeingrestrictedtoRs4,00,000(RsFourLakhOnly),(i.e.maximumassistancebeingrestrictedtoRs3,00,000only).Theremain-ingamountwillbecontributedbytheparticipatingMSMEs.

4.10 Thefundingprovidedfortheconductoftheseseminarsandworkshopswillcoverallorganizational,incidentalandoutofpocketexpensesrequiredforconductoftheseevents.TheGovernmentcontributionundertheschemewillbereleasedin2installmentstotheimplementingorganisation/institution.Initially,50%ofthesanctionedamountfromGoIwillbereleasedafterapprovaloftheproposal.ThebalanceGoIcontributionof50%amountwillbereleasedafterreceivingthefullcontributionfromtheprivateunitsandbasedonthereceiptoftheAudited-state-mentofexpenditure;finalreportetc.fromtheorganizationwhoconductedtheworkshop/Seminar.

4.11 NIDwillprepareastandardtemplatefortheseminarsandworkshopswithclearidentificationofdeliverables.

4.12 InadditiontoworkshopsandseminarsbeingorganizedfortheMSMEs,aboutfiveorientationworkshopswillbeorganizedforthedesignconsultants.Thedurationoftheorientationworkshopwillbeofoneday.ThepurposeoftheorientationworkshopistosensitizeandorientthedesignconsultantstowardsthepurposeofdesignclinicschemeandissuesconcerningtheMSMEs.NIDwillmakeneces-saryarrangementstoorganizetheseworkshopsfordesignerswiththeassistanceofexpertsandprofessionals.

5.0 DesignProjects

5.1. Objectivesx TofacilitateaccessofMSMEstodesignexpertiseintheformofconsultancy;x TofacilitateMSMEstodevelopnewdesignstrategiesand/ordesign-relatedproductsandservicesthroughprojectinterventions;

x Createvisibleimpactandeffectivelydevelopthecapabilitiesofthelocalenterprise

5.2. Applicabilityx TheapplicabilityofdesignprojectfundingistoanindividualMSMEoragroupofMSMEs.Inotherwords,theschemepermitsagroupofMSMEsbasedinanindustrialclusterstocometogetherandseekprojectfundingfordesignimprovementconsultancy.Forthesakeofconvenience,herinafterintheseguidelines,thetermMSMEshallincludeagroupofMSMEsalso.

5.3. FinancialAssistance

TheDesignClinicSchemeshallprovidefinancialassistancetosupportdesignworkundertakenbyindividualMSMEs,groupofMSMEsandstudentprojects.

5.4 Thebeneficiaryunit(s)musttypicallybemicro,smallormediumenterprisesasperthedefinitioninMSMEDAct2006.Itmustbenewtousingdesignandpreferablyshouldnothaveusedinternalorexternaldesignexpertisebefore.Thedesignerthataunitemploysinthisschemeshouldbeselectedfromapoolofqualifieddesign-ersempanelledforthisscheme.

5.5 NeedAnalysis

MSMElevelneedanalysiswillhavetobeconductedeitherasafollow-upoftheclusterlevelworkshoporasastand-aloneone-to-oneexercisebyexpertandMS-MEs.TheMSMEsdesirousofdesigninterventioncouldgettheDesignNeedAnaly-sisconductedfromadesigner/designcompany/academicinstitutionapprovedbyDesignClinicCentre.Incasetheycannotlocateadesigner/designcompany/academicinstitution,theycancontacttheDesignClinicCentreforhelp.DesignClinicCentreonreceivingtheintentshallsuggestdesigner/designcompanies/ac-ademicinstitutionsfromwhichtheMSMEcanchoosefromandconsequentlyalsonotifysuggestedcompanies/institutions.AtemplatefordesignneedanalysiswillbepreparedbyNID.Theexpertsshallsubmitthereportusingthegiventemplate.

5.6. Consulting

Consultingdevelopsdetailedsolutions,andhelpstheunitstodoandtolearnbydoing.Themostimportantpartoftheconsultingaspectistoconvertdesignsolu-tionintoabusinesssolution.Nodesignactivityiscompletewithoutgoodbusinessunderstandingorinputsrelatingdesigntobusiness.Inspecificcases,anindepend-entbusinessevaluationcouldbecommissionedtoactasinputfordesignconsult-ant.Helpfrombusinessconsultant/managementstudentscouldbeincorporatedatthisjuncture.

5.7. ProjectProposal

Basedontheneedanalysisandconsultingoutcomeadetailedprojectproposalshallhavetobeprepared.Thisproposalshallincludeallaspectsoftheproposedprojectandthefinancialdetails.TheproposalshallbesubmittedintheprescribedformatforapprovalbytheassessmentpanelofthedesignclinicCentre.

5.8. DesignprojectFundingforprofessionalsx AllapplicationsforfundingsupportfordesignprojectsundertheSchememustbeincollaborationbetweenaMSMErequiringassistanceindesignandadesigner/designcompany/academicinstitutionwhichwillprovidethatassistance.

x Thefundingsupportwillbegivenbywayofagrantuptoamaximumof60%ofthetotalapprovedprojectcostorRs.9.0Lakh,whicheverisless,incaseofaindividualMSMEoragroupofnotmorethanthreeMSMEapplicants.

x Thefundingsupportwillbegivenbywayofagrantuptoamaximumof60%ofthetotalapprovedprojectcostorRs.15Lakh,whicheverisless,incaseofagroupoffourormoreMSMEapplicants.

x TheapplicantMSME(s)intheprojectisrequiredtocontributeatleast40%oftheapprovedprojectcostasamatchingfund.

x ThematchingfundfortheprojectcontributedbytheapplicantMSME5shouldbetraceableandverifiable,suchasintheformofchequeand/orbankpay-inslip.

x Thefundinggrantwillbereimbursedin4stagesin4equalamounts.Itshallbedoneinthefollowingmanner:

* Stage1–Strategy-25%* Stage2–Concept-25%* Stage3–DetailDesign-25%* Stage4–SuccessfulImplementationandcompletionreport-25%

5.9. DesignProjectFundingforStudentsMostofthedesigneducationinthecountrybeingprojectbasededucation,aportionoffundingisearmarkedtosponsor/supportthestudentdesignprojects.Eachoftheseprojectswouldresultindetaileddocumentincludingfinaldesignspecificationsandamodel/prototype.x TheDesignClinicSchemeshallsupportdesignworkbyreimbursing75%ofexpensesincurredsubjecttomaximumofRs1.5lakhforfinalyearstudentprojectsdoneforMSMEsunderthesupervisionofparentDesignInstitutions.MSMEunitscontributionshallbe25%oftheadmissiblecost.

x Theadmissiblecost(estimatedtobeRs.2lakh)wouldincludestudentdesign-er'sstipend(whereverapplicable),conveyancerelatedtotheproject,docu-mentationandmodelmakingcosts.

x Studentsinthefinalyearundergoingfull-timeundergraduateorpostgradu-ateprogramfrominstitutionsrecognizedbydesigncliniccentreareeligibletoapplyforthisfunding.

x Thefundingshallonlybeavailableforfinalyeardissertationprojects,forunder-graduate/postgraduateordiplomacourse.

x Thestudentwillhavetoapplyinaspecifiedformatthroughhis/heracademicinstitutionandwiththeconsentofMSMEwherehe/shewillbedoingtheproject.

x Theprojectworkmustculminateintoareportapprovedbytheparentaca-demicinstitutionofthestudentandtheMSMEforwhomtheprojectworkisdone.

x ThedeliverablesforthestudentprojectwillbespecifiedclearlybytheDesignCliniccentre.

x Thefundinggrantwillonlybereimbursedtothestudentsthroughinstitute.x Thefundinggrantwillbereimbursedin3stages,inthefollowingmanner:

* Stage1–Applicationapproval-25%* Stage2–MidStage(about50%periodcompletion)-25%* Stage3–FinalReportSubmission-50%

5.10. ProjectDurationx DesignProjectdurationwillbelessthanoneyear.

5.11. EligibleApplicantx Thelocaldesigner/designcompany/academicinstitutionandthelocal 5MSMEincollaborationareeligibletoapplyforfundingsupportasco-appli-cants.AnMSMEwiththeconsentoftheDesigncompanyoracademicinsti-tution,maysubmitanapplicationastheprincipalapplicant,subjectto thefollowingconditions:

* Thedesigner/designcompany/academicinstitutionandtheapplicantMSMEhavetobebodiesorcompaniesestablishedorincorporatedinIndiaundertheIndianLawswithon-goingbusiness;

* Theapplicantdesigner/designcompany/academicinstitutionwillberesponsibleforcarryingoutthedesignproject;

* Theapplicantdesign,designcompany/academicinstitutionandtheapplicantMSMEinaprojectapplicationmustnotbeanassociateorassociatedpersonoragentoremployeeoftheotherofthembefore5submissionoftheapplication;

* Theprojectteammembersrepresentingthedesigner/designcompany/academicinstitutionmustnotbedirectors/shareholders/managementteammembersoftheapplicantMSME.

x FollowingarethecriteriaforqualifyingtheapplicantMSMEunderDesignClinic

* TheMSMEshouldbeaprofitableentityinthelast3yearsofitsopera-tions

* TheMSMEmustdemonstrateeitheranexportperformanceorpotentialtoexport

* PMACcanstipulate/relaxcriteriaforthispurposex Followingarethecriteriaforqualifyingtheco-applicantDesigner/DesigncompanyunderDesignClinic

* TheDesignerortheDesigncompanyoracclaimedinstituteshouldhavedemonstratedexpertiseandqualificationintheproblemareathatitseekstosolvefortheapplicantMSME

* Itshallbetheresponsibilityofthedesigner/designcompanytocom-pletetheprojectontimeandasperagreedscope.

x Iftheapplicationisapproved,theapplicantdesigncompany/academicin-stitutionwillbecometherecipientofthegrant,andboththeapplicantdesigncompany/academicinstitutionandtheapplicantMSMEhavetosignanagreementwiththeDesignClinicCentretoensurethatbothpartiesarefullyawareofthetermsandconditionsunderwhichthegrantwillbeoffered.

x Foradministrationpurpose,theMSMEwillbecalledthe“principalapplicant”andtheDesigner/DesignCompany/academicinstitutionwillbecalled“co-applicant”.

5.12. ProjectBudgetx Theprincipalapplicantisrequiredtosubmitabudgetproposedfortheproject,showingallexpenditureandtherelevantdocuments,suchasquota-tion,projectbrief,orcontract.

x Whenpreparingtheprojectbudget,theprincipalapplicantisrequiredtopro-videabriefdescriptionoftheworkstepsinvolved,andthecostbreakdownforsuchsteps.Otherinformationsuchasdurationoftimeandmanpowerrequired(e.g.inman-days)willalsobehelpful.Unspecifiedcostitemssuchasmiscellaneous,sundryandcontingencyetc.willnotbeaccepted.

x Alistofunallowablecostitemswhichcannotbechargedtotheprojectac-countissetoutinanotherpointbelow.

x Boththeapplicantdesigncompany/academicinstitutionandtheapplicantMSMEarerequiredtodeclareintheapplicationwhetheranyorbothofthemhavesoughtorareseekingfundingsupportfortheprojectfromotherpublicfundingsources.Doublesubventionwillnotbeallowed.

5.13. PlanfortheProjectOutcomex TheprincipalapplicantisrequiredtoprovideintheapplicationabriefplanonhowitwillcommercialisetheprojectdeliverablesandpreserveIPRssub-sistingintheprojectdeliverablesandotherprojectmaterialswhendischarg-ingtheproject.

5.14. ProjectCoordinatorx Ineachapplication,theprincipalapplicantshouldnominateaprojectcoordi-nator.

x Iftheapplicationisapproved,theprojectcoordinatorisresponsibleforover-seeingtheprojectgenerally;monitoringitsexpenditureandensuringtheproperusageofprojectfundsinaccordancewiththeapprovedprojectbudg-et,thisGuideandotherinstructionssetfortheprojectandansweringenquir-ies.

5.15. TimingforApplicationx TheDesignClinicSchemeisopenforapplicationsthroughouttheyear,unlessnotifiedotherwise.

5.16. ApplicationProceduresx Applicationsfortheschemecanbemadeinmultiplewaysx ApplicationcanbemadebytheMSMEwithrequestforgrantwithoutade-signcompany.InsuchcasesDesignClinicCentrewillsuggestthepossibledesignconsultantstotheMSMEfromwhichtochoosefrom.

x ApplicationcanbebytheMSMEalongwithaDesignConsultancywhichsatisfiesthecriteriagiveninhere.

x ApplicationcanbebytheSMEalongwithanacademicinstitutionwhichsat-isfiesthecriteriagiveninhere.

x ApplicationsmaybesubmittedtotheDesignClinicCentrebywayofelec-tronicsubmissionviatheinternetatthewebsite.

x Eachapplicationcanonlycoveroneproject.x Applicationsnotfulfillingrequiredconditionwillnotbeconsidered.x Theapplicantswillbeinformedoftheassessmentresultwithin50clearwork-ingdaysafterreceiptoffullinformation.

x Itisrecommendedthattheapplicantsshouldplanaheadwhensubmittingtheirapplicationsandmakesurethatallrequisitedocumentsaresubmitted.

x Noapplicationfeewillbecharged.

5.17 ApprovalofApplicationsx Approvalofapplicationsdependsontheirindividualmerits,andthefundinglimitsetoutabove.

x ThePMACreservestherighttorejectanapplicationongroundsincluding:* apetitionispresentedoraproceedingiscommencedoranorderismadeoraresolutionispassedforthewindinguporbankruptcyoftheprincipalapplicantortheco-applicant;or

* afalseinaccurateorincompletestatementorrepresentationiscon-tainedintheapplicationorapromiseoraproposalismadeknowinglyorrecklesslythatitwillnotbeabletofulfilordeliversuchpromiseorproposal;or

* intheeventofaclaimallegingortheGovernmenthavinggroundstobelievethatanything(s)ormaterial(s)tobedesignedorconceivedorproducedaspartoftheprojectdeliverablesinfringeorwillinfringeanyIPRsofanythirdparty;or

* theprincipalapplicantortheco-applicantisindefaultofitsobligation(s)underothergrantagreementwiththeGovernmentwhetherornotinrelationtotheDesignClinicScheme.

5.18 Resubmissionx Adeclinedapplicationmayberesubmittedonlyifithasbeenrevisedsubstan-tiallyorifithasbeenabletoproduceadditionalinformationtoaddressthecommentsmadebytheAssessmentPanelinitsearlierreview.Thedifferencesoftheresubmittedapplicationshouldbesetoutclearlyvis-à-visthepreviousone.

x Anyrevisedapplicationwillbetreatedasanewapplication.

5.19. VettingProceduresx Uponreceiptofanapplication,theDesignClinicCentrewillconductapre-liminaryscreeningandmayseekclarificationorsupplementaryinformationfromboththeapplicantdesigncompany/academicinstitutionandapplicantMSME.

x Afterscreening,theDesignClinicCentrewillsubmittheapplicationtogetherwithitscommentstoanAssessmentPanelforconsideration.

x TheAssessmentPanelwouldcompriseofficials,professionals,industrialists,businessmen,designers,academicsorotherexpertindividuals.Itsfunctionsaretoassessapplications,makerecommendations,andmonitorapprovedapplications.

x Theapplicantdesigncompany/academicinstitutionandapplicantMSMEanditsprojectteammembersmayberequiredtoattendassessmentmeetingstopresenttheirapplicationsandanswerquestions.

5.20 AssessmentCriteriax Inconsideringanapplication,dueconsiderationwillbegiventothefollow-ingfactors,whereverapplicable:

* towhatextenttheprojectcanhelpintegratedesignintobusinessproc-ess;

* towhatextenttheprojectcanhelptransformdesignactivityintotrada-bledeliverables,beitproductorservice,thatmanifestsexploitationanddeploymentintheformofintellectualproperty,whichmaycomprisepatent,copyright,know-howorindustrialdesign;

* towhatextenttheprojectcanaddvaluetotheproductsorservicesconcernedandincreasetheircompetitiveness;

* towhatextenttheprojectcanhelpcommercialisationofnewproductsorservicesandfindingpathwaystomarket;

* Whethertheapplicantdesigncompany/academicinstitutionortheapplicantMSMEhasbeenfundedbytheDesignClinicbeforeandtheamountoffundingalreadygrantedforsuchpreviousprojects.

* theoverallplanningandorganisationalstructureoftheprojectandcapabilityoftheprojectteami.e.theprojectteammembers'expertise,experience,qualifications,trackrecord,andtheresourcesavailablefortheproject;

* whethertheproposedbudgetisreasonableandrealistic,andwhethertheprojecthasbeenfundedorshouldbefundedbyothersources;

* howthedesignconsultantwillmaintainrelationshipwithMSMEafterthecompletionoftheproject;and

* anyotherrelevantfactors.x TheoverallassessmentcriteriawouldbebasedonthemeasurablepositivedifferencethatadesigninterventionwillbringtotheMSME,eitherinabsoluterevenues(indicatinghigherprofits)orinpercentageterms.

x TheAssessmentPanelwillsubmititsreporttoPMACthroughNIDgivingrec-ommendationsontheapprovalorotherwisefortheproject.PMAC'sdecisionwillbecommunicatedtotheapplicant(s)byNID.

5.21. NotificationofResultsx Theapplicantswillbeinformedoftheassessmentresultwithin50clearworkingdaysafterreceiptoffullinformation.

x Ifanapplicationisrecommendedforgrant,boththeprincipleapplicantandco-applicantconcernedwillbeinformedoftheresulttogetherwithanytermsandconditionsthatmaybeimposedbytheAssessmentPanelinadditiontothestandardtermsandconditions.Theymayneedtorevisetheirapplicationaccordinglybeforetheapplicationisapproved.

x Ifanapplicationisdeclined,reasonswillbeprovided.

5.22. WithdrawalofApplicationx Theprincipalapplicantandco-applicantcanwritetotheDesignCliniccentretowithdrawanapplicationatanytimebeforesigningthegrantagree-ment.

5.23. GrantAgreementx Foreachsuccessfulapplication,theco-applicantdesigner/designcompany/academicinstitutionwillbetherecipientoftheapprovedgrantbutboththedesigncompany/academicinstitutionandtheapplicantMSMEhavetoenterintoagrantagreementwiththeNID.ThegrantagreementwillbesignedbetweentheNIDandtheapplicants.NIDwillprepareanappropriatelegaldocument(dulyincorporatingGFRprovisions)forthispurpose.Thegrantagreementshallcontain(a)thetermsassetoutintheapprovalletterfromtheNID;(b)thetermsandconditions;and(c)theprojectproposalintheformatattachedtotheapprovalletterfromtheNID.

x Aspartofthedocumentsrequiredtosupportanapplication,theprincipalapplicantfortheprojecthastosubmitthecontractenteredintobetweentheapplicantdesigner/designcompany/academicinstitutionandtheapplicantMSMEcertifyingthatthelatterhasengagedtheformertocarryouttheproject(“projectcontract”).Theprojectcontractshouldcontainthetermsandcondi-tionsoftheengagement.

5.24. DisbursementofApprovedGrantx Disbursementoftheapprovedgrantwillbemadeateachstagedependingupon

* thesubmissionoftheperiodicassessmentreport,* evidenceshowingthattheapplicantMSMEhasdulypaidupthematch-ingfundasrequired,

* successfulattainmentofthestageasperthecompletiondatespecifiedorsuchotherdatethattheNIDmayapproveinwriting,

* finalcompletionreportandthefinalauditedfinancialstatementinformandsubstancetothesatisfactionofNIDandcomplyingwiththere-quirementssetoutbefore,within2monthsaftertheprojectcompletiondatespecifiedintheprojectproposalorbysuchotherdateastheNIDCentremayapproveinwriting,and

* duecompliancewiththegrantagreementandtheprojectcontractbyboththeapplicantdesigner/designcompany/academicinstitutionandtheapplicantMSME.

5.25. PublicityandAcknowledgementx TheprincipalapplicantshallprovidetheNIDwithdetailsoftheprojectachievements,ifany,includingcreationofintellectualpropertyinwhichIPRssubsist,successfulmarketingandcommercialisationoftheprojectdelivera-blesandawards.TheNIDmayfromtimetotimedisclosetothepublicdetailsofsuchprojectachievementsincludingannouncingthemontheweborpub-licationsorshowcasingatexhibitionsforpublicityandreference.

x TheapplicantsshallacknowledgethefundingsupportundertheSchemeinpublicity/mediaeventsaswellasinpublicationsissuedtopromotetheproject.However,theNIDreservestherighttorequiretheprincipalapplicantand/ortheco-applicanttoimmediatelyceaseanddesistfromusinganypro-motionalmaterialsinwhichanyreferencetotheNID/GovernmentorDesignClinicSchemeisfound.

5.26. ReportingRequirementsx Theprincipalapplicantwillberequiredtosubmit3interimreportsduringtheprojectincludingthedetailsofperformanceoftheprojectinaspecifiedformat.Specificdatesofinterimreportsubmissionshallbeidentifiedbytheapplicantinthefundingapplication,andacceptedbyNID.

x Theprincipalapplicantwillberequiredtosubmitacompletionreportinclud-ingdetailsoftheresults,performanceandevaluationoftheproject.

x Theinterimreportandcompletionreportshouldbesubmittedtogetherwith:* Afinancialstatementonaccrualbasisonthefinancialpositionoftheprojectauditedbyanauditorasarrangedbytheapplicantdesigner/designcompany/academicinstitutionbeingthefundrecipient.ThefinancialstatementshallbesubmittedinaccordancewiththeNotesforAuditorsofRecipientOrganisationsissuedbyDesignCliniccentre.Suchfinancialstatementshallcontainanauditedstatementofthetotalexpenditureandincomesoftheproject.Astandardformatwillbepro-videdandprescribedbytheDesignCliniccentre;and

* Evidenceshowingthecontributionofthematchingfundbytheappli-cantMSMEincash(intheformofchequeandbankpay-insliporotherdocumentaryevidenceacceptabletotheNID).

x Thecompletionreportandthefinalfinancialstatementandpaymentevi-dencesetoutaboveshallbesubmittedwithintwomonthsfromtheprojectcompletiondatespecifiedintheprojectproposalorbysuchotherdateasmaybeapprovedbytheDesignClinicCentre

x Theapplicantdesigner/designcompany/academicinstitutionandtheap-plicantMSMEarerequiredtomakepresentation(s)oftheoutcomeoftheirprojecttotheAssessmentPanelandtoreportthecommercialisationstatusoftheprojectdeliverables.

x Theapplicantdesigner/designcompany/academicinstitutionasthefundrecipientshallkeepallfinancialstatements,books,andrecordsoftheprojectandreceiptsevidencingexpenditurefortheprojectforatleasttwoyearsaftercompletionoftheproject,orasotherwisespecifiedbytheDesignCliniccen-trewithinthattwo-yearperiod,andallowforinspectionatanytime.

x AuditorsappointedbyDesignCliniccentremayconductanexaminationintotheeffectivenesswithwhichthefundrecipienthasusedtheprojectfunds.Theauditorsshallhavearightofaccessatallreasonabletimestoallsuchdocumentsorinformationinthecustodyandcontroloftherecipientashe/shemayreasonablyrequireforconductinganexaminationholdingorbeingaccountableforanysuchdocumentorinformation,suchinformationandexplanationashe/sheconsidersreasonablynecessaryforthatpurpose.TheauditorwillreporttotheDesignClinicCentreandtheGovernmenttheresultsofanexaminationconductedbyhim/her.

x Bothapplicantsintheprojectwillberequiredtocompleteandreturnapost-projectevaluationquestionnairefortheirprojecttoreportontheachieve-mentsoftheprojectintermsofbringingcommercialopportunitiesfortheap-plicantMSME,enhancingitscompetitivenessandaddingvaluetoitsproductsandservices.

5.27. ProcurementProceduresx Thefundrecipientshallensurethatallprocurementsforgoodsandservicesfortheprojectwillbecarriedoutinanunbiasedandfairmanner.Allquota-tionsshallbekeptfortheDesignClinicCentre'sinspection,ifnecessary.

5.28. ProjectVariationx Anapprovedprojectisrequiredtobecarriedoutstrictlyinaccordancewithitsproposalappendedtothegrantagreementandtheprojectcontract.Anymodification,amendmentoradditiontotheprojectproposalortheprojectcontract,includingchangeoftheprojectcommencementorcompletiondates,keyprojectstaff,scope,methodologyandbudget,willrequirepriorspecificwrittenapprovalbyDesignCliniccentre.FailuretocomplywiththeprojectproposalandtheprojectcontractwillentitletheNIDtoabstainfromreleasingthegrantmoneytotheapplicantdesigncompany/academicinstitu-tionregardlessofwhetheritortheMSMEapplicantorbothareatfault.

6.0 SchemeImplementation

6.1. AllowableCostsTheallowablecostfordesignworkwillgenerallyapplicabletothefollowingitemsx NeedAnalysis/Research–Internal/externalagency/travel&stay/datarecordingresources/manpower/recruitingrespondents

* Product* Market* User* Trend

x Workshops/Seminars–travel&stay/datarecordingresources/team/skills/refreshments/infrastructure/time/processintegration

* Generatenewproductideas* Tapnewmarkets

x Conceptsanditerations–Stationary/team/skills/infrastructure/time/soft-ware&hardware

* Sketching* Renderings

x Softmockups–Time/infrastructure/skills/team/materials* Quickmockupsforconceptrefinements

x Engineering–Time/Software&hardware/skills/team* Datagenerationforprototypingandmanufacturing

x Prototyping–Vendor/engineeringsupport/team/skills/time/printing/transportation/materials

* Simulatefunctioningoftheactualproduct

6.2. UnallowableCostsx Ingeneral,granttobemadeavailablebytheGovernmentthroughDesignClinicshallonlybeexpendedbytheapplicantdesigncompany/academicinstitutionincarryingouttheprojectinaccordancewiththebudgetsetoutintheprojectproposal.Thegrantmoniesshallnotbeusedtocover:

* generaladministration,officeandoverheadexpensesnotdirectlyre-latedtotheproject;

* productioncostotherthanforprototypefordemonstrationpurposeonly;

* otherincidentalexpenses,e.g.videoconferencing,local/overseastrav-elling,photocopying;

* entertainmentexpensesandanyprizes,eitherinformofcashorothertypesofsouvenir;

* costsrelatedtoprior/subsequentyear(s)/period(s)adjustment(s);and* capitalfinancingexpenses,e.g.mortgageandinterestonloans/over-drafts.

x ThefundrecipientsshouldconsultDesignClinicCentreiftheyhaveanydoubtsaboutwhethergrantmoniesshouldbeappliedindischargeofapar-ticularexpenditure.

6.3. ApexBody

AnapexbodyProjectMonitoringandAdvisoryCommittee(PMAC)willbeformedwithAS&DC(MSME)asChairperson.Inaddition,expertswillbedrawnfromareasincludingacademia,VCs,financialinstitution,management,administration,concernedgovernmentdepartments,etc...Theapexbodywillcompriseofper-sonswhoarenotlikelytobethebeneficiariesofthisprogram.PMAC,ingeneral,willhavethefollowingconstitution:-

I. AS&DC(MSME),Chairmanii.JointSecretary,MSME,Memberiii.JointSecretary,NMCC,Memberiv.JointSecretary/DirectorDIPP,Memberv.Director,NID,Membervi.RepresentativesfromIITs,DesignandotherInstitutions,vii.Membersfromdesignerfraternity,viii.RepresentativesfromIndustry,ix.Officerin-chargeoftheScheme,inofficeofDC(MSME),MembeSecretary

ThebroadrolesandresponsibilitiesofPMACwillbe:a) ToreviewandapprovetheproposalsofNIDforthesettingupof

designcentreandregionalcentres,b)ToapprovedetailedprocedureandstrategypreparedbyNIDforthe

implementationofvariouscomponentsofthescheme,c) ToapproveproposalssubmittedbyNIDforconductingseminars

andworkshops,d)Toreviewandapprovepanelofdesigners/designconsultants/de-

signinstitutionsaspertherecommendationsofNID,e) ToconstituteAssessmentPanel(s),f) ToreviewandsanctiondesignprojectsforindividualMSMEs/group

ofMSMEs/students.g)ToreviewandapproveNIDsproposalsinrespectoforientation

workshopfordesigners/consultants,studyofbestpractices,adver-tisementandpublicity,etcunderthescheme.

h)Todiscussandapproveplanofactionrequiredforachievingtheobjectiveofthescheme.

6.4. NodalAgencyx Foreffective,efficientandinformedimplementationofthescheme,NationalInstituteofDesign,AhmedabadhasbeendesignatedastheNodalagencyforthescheme.

6.5. RoleofNationalInstituteofDesign(NID),Ahmedabadx NIDwillbetheNodalagencyfortheschemeandwillfunctionasalinkbetweentheMSMEsandtheGovernment(officeoftheDC(MSME).ItwouldalsoactasasinglepointofcontactfortheofficeoftheDC(MSME).

x NIDwillsetupdesigncliniccentreatDelhi,fortheeffectiveimplementationofthedesignclinicscheme.Thecentrewillfunctionastheheadquartersandaninitiatorofallactivitiesunderthescheme.

x NIDwillfacilitatesettingupof4regionalcentresinassociationwithsuitabletechnicalinstitutions/agenciesfordeliveryofthescheme.

x TheprimaryroleoftheNIDwouldbetospreadawarenessandfacilitatematchmakingbetweentheDesignCompanies/ConsultantsandMSMEs.

x NIDwillempaneldesigners/designcompanies/academicinstitutionsandsubmitthesametoApexBodyforapproval.

x NIDwouldreceivetheapplicationsfromtheindividualMSMEsandgroupofMSMEsanditwouldputitupfortheconsiderationoftheapexbodyalongwithitsrecommendations.

x NIDwillrecommendnominationsforassessmentpanelforconsiderationandapprovaloftheapexbody(Projectmonitoring&advisorycommittee)underthechairmanshipofAS&DC(MSME).

x NIDwillalsoorganizeorientationprogrammefordesignconsultants,ifde-cidedbyPMAC.

x ThefunctionariesworkingaspartofDesigncentres&RegionalcentresfortheimplementationoftheschemeshallbegovernedbytheGovernmentofIndiaRulesforthepurposeofTA/DA/Boarding/lodgingetc.

x ThetravelsmadebyNIDorotherfacultyrelatedtothisschemewillbeap-proved&monitoredbyaProjectImplementationcommittee,PIC(tobesetupundertheChairmanshipofDirector/NID)whichwillhaveamemberfromof-ficeofDC(MSME)also.TheexpenditureapprovedbyPICwillthenberatifiedinthenextPMACmeetingonregularbasis.

x NIDshallnotdivertanypartofthegranttoanyactivityotherthanforwhichithasbeensanctioned.

x NIDwillprepareillustrativepromotionalmaterialinEnglishandinregionallanguagesforthescheme

x NIDwillsetupaninteractivewebsitefortheschemex NIDwillprovideanintermediationplatform.Itwillestablishlinkageswithindustryinitiatives,governmentinitiativessuchasGITA,TIFAC,UniversityIndustryCouncil,etc

x NIDwillhandleethicalissuesconcerningwiththedesignclinics.Itwillremainunbiasedanddevelopexcellentunderstandingofdesignandotherindustryissues.

x NIDwouldsubmitbi-monthlyreportstotheapexbodyonoverallprogressofthescheme.Itwouldalsoraiseexceptionreports,ifany,asregardstoanynon-responsivebehaviorornon-satisfactoryperformanceofanyofthebenefi-ciariesandthedesigners.

x ForfacilitatingthesmoothandfasterrolloutoftheschemeatNationallevelthetotalamountofGoIgrantenvisagedundertheschemewillbeperiodicallytransferredtoNIDontherecommendationofthePMACafterassessingtheprogressofthefundsalreadyreleasedandrequirementsubmittedbytheNID.

x NIDwouldberesponsibleformaintainingaseparateledgeraccountoffundsofthescheme.ThisaccountshallbeopenforinspectionbytheC&AGofIndia,internalauditbyPAOofMinistryofMSMEoranyofficerappointedbytheofficeofDC(MSME)forthispurpose.

x NIDwouldreleasethefundsdirectlytothebeneficiaries/designersagainstthereportsonthebasisofprogressofimplementationoftheschemeandonthesatisfactoryperformanceoftherespectiveDesigners.Itwillalsosubmitnecessaryutilizationcertificateinprescribedformat(GFR–19-A)totheofficeofDC-MSME.

x NIDwillfunctionasabodyinpublicdomainandobservenecessaryeconom-icmeasuresaspertheGovernmentofIndiadirectives.

x NIDwillprepareadetailedannualreportthatclearlydemonstratesvaluecreation,andalsolistsdownaccuratelythebeneficiariesandthefundsde-ployedforeachproject.

x NIDwilldocumentallcommunications,results,reports,learningsproperlyforfutureuse.

x NIDwillalsotakeupanyotheractivityrelevanttotheschemeimplementa-tionasdecidedbyPMAC.

x NIDshallendeavourtoachievethequantifiedandqualitativetargetsasap-provedbythePMAC.

6.6 DesignCliniccentrex Thedesigncliniccentrewillbeestablishedfortheeffectiveimplementationofthedesignclinicscheme.Thecentrewillfunctionastheheadquartersandaninitiatorofallactivitiesunderthescheme.

6.7. DesignRegionalCentersx Fournos.regionalcenterswillbeestablishedbyNIDinitiallyforthepurposeofadministeringDesignClinics.

x Theregionalcenterstobesetup,willbedecidedbythePMAC,keepinginviewtheproximityofMSMEclusterspotentialforDesignInterventions.

x TheseregionalcenterswillbeoperatedbyNationalInstituteofDesignthroughcompetenttechnicalinstitutes/agencies.

x TheregionalcenterswillworkundertheguidanceofDesignClinicCentreandwillbemonitoredbytheDesignClinicCentre.

x Thespecificroleoftheregionalcenterswillbeasgivenbelow* tocreategeneralawarenessandsensitizationabouttheimportanceofdesign

* toconductseminarsfortheMSME's* toconductspecifictrainingprograms/workshopsfortheMSME's* tofacilitateandguideMSME's/DesignCompanies/Academicinstitu-tionswiththedesignclinicapplicationprocess

6.8. AssessmentPanelx Anassessmentpanelwillbeformedbythedesigncliniccentrex Thetenureofeachassessmentpanelwillbe1year.x FromthesecondyearonwardsofDesignClinictheassessmentpanelshallalsocompriseofpeoplefromtheearlieryearbeneficiaries.

x TheAssessmentPanelwouldcompriseofdesignersandIndustryexperts.x Itsfunctionsaretoassessapplications,makerecommendations,andmonitorapprovedapplications.

x Theassessmentpanelwillhavemembers/expertsandtheymaybepaidhonorarium,etc.aspertheGovt.directivesasapprovedbyPMAC.

ENDOFGUIDELINES

ANNEXURE–1

APPLICATIONFORDESIGNCLINICSCHEMEFUNDINGASSISTANCE(To expedite processing of your application, please ensure that the application form is filled up completely. Where information is not available or applicable, please indicate accordingly. Please enclose all supporting documents as requested in the form).

PARTI–MSMEDATA1. General

(a) Registerednameofcompany:___________________________________________

_____________________________________________________________________

(b) CorrespondenceAddress&Tel:_________________________________________

_____________________________________________________________________

(c) Registeredas(pleasetick):

SoleProprietorship_____ Partnership_____

PrivateLimited_____ Others(pleasespecify)_____

(d) BusinessActivity:______________________________________________________

_____________________________________________________________________

(e) StaffStrength&BriefBackgroundofKeyExecutives:________________________

_____________________________________________________________________

2. Sales&Profits

(a) SalesTurnover&Profitforlast3years(PleaseattachacopyofFinancialState-

ments):______________________________________________________________

_____________________________________________________________________

(b) ProjectedSales&Profitfornext3years(excludingcurrentyear):_____________

_____________________________________________________________________

3. ContactPerson

(a) NameandDesignation:________________________________________________

_____________________________________________________________________

(b) ContactDetails(Address,Email,TelephoneNumber,MobileNumber):________

_____________________________________________________________________

4. HastheMSMEbeengrantedanyfinancialsupportfromDesignClinicbefore?If

yes,pleaselistallprojectreferencesandamountoffundinginvolved.Pleasealso

listotherDesignClinicapplicationsoftheMSMEpendingapproval.__________

_____________________________________________________________________

5. Hastheowner/partner/directoroftheMSMEbeengrantedanyfinancialsupport

fromDesignClinicinthenameofanotherMSME?Ifyes,pleaselistallproject

references.___________________________________________________________

_____________________________________________________________________

6. Pleaseprovideanyothersupportinginformation(ifany).____________________

_____________________________________________________________________

PARTII–DESIGNCOMPANY/ACADEMICINSTITUTEDATA

1.General

(a)Name:________________________________________________________________

_____________________________________________________________________

(b)CorrespondenceAddress&Tel:___________________________________________

_____________________________________________________________________

(c)Business/AcademicActivity:_____________________________________________

_____________________________________________________________________

(d)StaffStrength&BriefBackgroundofKeyExecutives/AcademicResources:______

_____________________________________________________________________

2.DesignExpertise

(a)Experience&Expertise:_________________________________________________

_____________________________________________________________________

(b)Suitabilityofexpertisetotheappliedproject:_______________________________

_____________________________________________________________________

3.ContactPerson

(a)NameandDesignation:_________________________________________________

_____________________________________________________________________

(b)ContactDetails(Address,Email,TelephoneNumber,MobileNumber):_________

_____________________________________________________________________

4.Name&DesignationofConsultant(s)(PleaseencloseCVofeachconsultant)

(a)______________________________________________________________________

(b)______________________________________________________________________

(c)_______________________________________________________________________

PARTIII–DETAILSOFPROJECT

1. TitleandDescriptionofProject(Pleaseattachacopyofconsultant'sproposal

andadditionalinformationifnecessary):__________________________________

_____________________________________________________________________

2. Objective(s)ofEmbarkingonProject:_________________________________

_____________________________________________________________________

3. MarketingPlansfornewProduct:_____________________________________

_____________________________________________________________________

4. CommencementDate:________________________(dd/mm/yy)

5. Duration:__________________________(mandays)

6. Pleaseprovideabriefdescriptionoftheworkstepsinvolvedandthecostbreak-

downforsuchsteps.Otherinformationsuchasdurationoftimeandmanpower

required(e.g.inman-days)willalsobehelpful.Relevantdocuments,suchas

quotation,projectbrief,orcontractshouldbeprovided:_____________________

_____________________________________________________________________

7. Pleaseprovideabriefplanonthecommercializationoftheprojectoutcome:___

_____________________________________________________________________

8. Pleaseindicateintentiontoseekintellectualpropertyrightoftheprojectout-

come(e.g.patent,registereddesign,copyright,trademark,etc.):

Yes:No:

FormofIntellectualProperty:___________________________________________

9. BudgetrequiredandCostbreakdown:

EstimatedExpenditureindetail:__________________________________________

_____________________________________________________________________

ContributionbyMSME:________________________________________________

_____________________________________________________________________

NetAmountRequested:________________________________________________

_____________________________________________________________________

PARTIV–DECLARATION

Iherebydeclarethat

(a) Allfactualinformationprovidedinthisapplicationaswellastheaccompanying

informationreflectsthestatusofaffairsasatthedateofsubmission.Ishallinform

theDesignClinicCentreimmediatelyifthereareanysubsequentchangestothe

aboveinformation;and

(b) Theproposedprojectoftheapplicationisoriginalandwithoutanyconstitutedor

potentialactofinfringementoftheintellectualpropertyrightsofotherindividu-

alsand/ororganizations.

Principalapplicant

________________________ ________________________

AuthorizedSignaturewith NameofSignatory

Organization/CompanySeal

________________________

Position

________________________ ________________________

NameofApplicant Date(dd/mm/yy)

(Organization/Company)

Co-applicant

________________________ ________________________

AuthorizedSignaturewith NameofSignatory

Organization/CompanySeal

________________________

Position

________________________ ________________________

NameofApplicant Date(dd/mm/yy)

PARTV–DECLARATIONBYDESIGNCONSULTANT

Ideclarethat:

(i) (Forconsultantwhoisanindividual,includingsoleproprietorships)

IamathirdpartyconsultantandIamnotintheemployoftheapplicantorany

companyaffiliatedtotheapplicantoranyjointventurepartneroragentofthe

applicant.

(ii) (Forconsultantwhichisapartnership/company)

Weareaconsultingbusinessthatisunrelatedtotheapplicant.Noneofourpart-

ners/directorsorshareholdersorourconsultantshaveanyinterestinorareinthe

employoftheapplicantoranycompanyaffiliatedtotheapplicantoranyjoint

venturepartnerorprincipaloragentoftheapplicant.

(iii) Thefactsstatedinthisapplicationandintheaccompanyingmaterialswithre-

gardtotheproposedconsultancyprojectaretothebestofmyknowledge,true,

completeandaccurateandnomaterialfactshavebeenwithheldordistorted.

(iv) I/Wehavenotgivenanymonies,rebates,discounts,refunds,liquidateddamages

oranyotherpayment,whetherincashorinkind,totheapplicantoritsdirectors

orshareholdersoranyotherpersonrelatedtotheaforesaidpersons,inconnec-

tionwiththeproposeconsultancyproject,andthereisnointentiontogivesuch

monies,rebates,discounts,refunds,liquidateddamagesorpayments.

________________________ ________________________

SIGNATUREOFSOLE COMPANYSTAMP

PROPRIETOR/PARTNER/COMPANY

DIRECTOR/MD/CEO*

________________________ ________________________

NAME DATE

PARTVI–DECLARATIONBYMSME

Ideclarethat:

(i) thecompanyhasnotapplied,obtainedorwillbeobtaininganyothertax/finan-

cialincentivesfortheproposedconsultancyproject;

(ii) thecompanyisfreefromanylitigationtotheproposedproject;and

(iii) thefactsstatedinthisapplicationandtheaccompanyinginformationaretrue

andcorrecttothebestofmyknowledgeandthatIhavenotwithheld/distorted

anymaterialfacts.

________________________ ________________________

SIGNATUREOFSOLE COMPANYSTAMP

PROPRIETOR/PARTNER/COMPANY

DIRECTOR/MD/CEO*

________________________ ________________________

NAME DATE

ANNEXURE–2

DESIGNCLINICSCHEME

PROGRESSREPORTOFAPPROVEDPROJECT

PARTI–BasicInformation

1.1 SubmittedBy(RecipientOrganization/Company):_____________________

_____________________________________________________________________

1.2. ProjectTitle:_________________________________________________________

_____________________________________________________________________

1.3.ProjectReference:___________________________________________________

_____________________________________________________________________

1.4.ReportPeriod:

From:________________________ To:_________________________

PARTII–ProjectInformation

2.1.ConsultantName/ContactPerson:____________________________________

_____________________________________________________________________

2.2. ProjectCoordinator(Name/Tel/Email/Mobile):________________________

_____________________________________________________________________

2.3.CommencementDate: ________________(DD/MM/YYYY)

2.4.Originaltargetcompletiondate:________________(DD/MM/YYYY)

2.5.Revisedcompletiondate: ________________(DD/MM/YYYY)

2.7.Actualcompletiondate: ________________(DD/MM/YYYY)

Iftheactualcompletiondateisdifferentfromtheoriginaltargetcompletion

date(orrevisedcompletiondate,ifany),pleaseprovideexplanations

2.8.Updatedabstractoftheproject:_______________________________________

_____________________________________________________________________

PARTIII–ProjectAccount

3.1.FinancialPosition:

3.1.1.ManpowerExpenditure:

3.1.2.Equipment:

3.1.3.Otherdirectcosts:

3.2.ContributionbyMSME:______________________________________________

_____________________________________________________________________

3.3.FundReceived:_____________________________________________________

_____________________________________________________________________

3.4.Balancerequired:___________________________________________________

_____________________________________________________________________

BudgetExpenditure

ActualExpenditureforthisreportperiod

Remarks

PARTIV–ProjectProgress

4.1.ProjectProgresstodate

(Pleaseprovidedetailsontheprogressregardingdeliverablesassetoutin

yourproposal):_______________________________________________________

_____________________________________________________________________

4.2.Feedbackfrombeneficiariesoftheproject

4.2.1.ForMSME:___________________________________________________________

4.2.2.ForConsultant:_______________________________________________________

4.3.Problemsencounteredinimplementingtheproject(ifany):_________________

_____________________________________________________________________

4.4.CommentsandSuggestions:____________________________________________

_____________________________________________________________________

ANNEXURE–3

DESIGNCLINICEVALUATIONFORMTheevaluationcriteriaaredividedin4phasesviz.

x Strategy,x Concept,x DetailDesign,andx Implementation

Thephasesareinaccordancewiththedesignstages.Evaluationateachofthisstageisessentialaseachofthestepinformsthenextstep.Thephasesareidenti-

fiedwiththepaymentscheduleofthedesignclinicprojectassistance.

PHASE1:Strategy

SectionA-ProblemIdentify

SectionB-StrategicVision

Research(existingproducts/ma-terialsergonomic/anthropomet-rics/kinesiology,markettrendssociological/psychological

ResearchAnalysis

DesignBriefcriteria/needsmethodologygoals/challenges

Product'sscopeandmarketseg-ment

Marketsegment,svalues• cultural,moralandaestheticvalues

Marketstrength• Isthisproductfillingthemar-ketgap?

• AddressableMarketsize&growth

• ProjectedMarketshare• Currentinvolvementofbusi-nesswiththemarket

Comments Rating/MaxRating

PHASE2:Concept

Originality• Shapeofformofconcept• Inventiveideasandconcept

Aesthetics• Beautiful• Meaningful

Ergonomics• hazardandhumanerrorelimi-nation;

• complywithhumanlimitations(physicalandperceptual);

• anthropometricalsuitability(positionsandmovements);

• wayofuse-conspicuousfromformalelements;

• completecompatibilitydis-plays-controls;

• reduceofannoyancecausedbylights,noiseorsmell

Functionality• Nottechnicalfeaturesoftheproduct

• Contributionofelementsofproductlanguagetotheproperfunctioningoftheproduct

• Listofperformanceparametersfromtheproductlanguage(shape,texture, colour,soundetc.)pointofview

Marketability• thefinalscope• themarketsegmentforwhichtheproductisaddressedfor

• Marketingstrategy• Resourcesforcommercialproduction

Manufacturability• Product'sformalelementsfromamanufacturingpointofview

Category• NewProductforNewMarket• NewProductforKnownMar-ket

• KnownProductforNewMar-ket

• KnownProductforKnownMarket

OverallRating

PHASE3: DetailDesign

Functional-designobject'sstateofbeingcapabletofunctionatrequiredqualityparameters.

Significance-propertyofdesignobjecttotransmitbyproductlan-guageamessageaboutitself

Human-scaled-propertyofdesignobjectofhavingasizecomparabletoahuman.

Balance-stateofperfectorgani-zationofdesignobjectaroundacenter

Proportion-ratioofshape'sdi-mensions

Direction-directionofthemaxi-mumdimensionofobject

Formalcoherence-propertyoftheproduct'sformalelementstodisplayconcordanceatseverallevels:size,shape,texture,pat-tern,coloretc.

Comments

functional/non-functional

“highquality”,“itsuitsme”,“luxu-rious”,“cheap”,“expensive”,“cleverdesign”etc.

minuscule/human-scaled/enormous

well-balanced/ill-balanced

proportionate/disproportionate

horizontal/verti-cal/neutral

formalcoherent/formalincoherent

Rating/MaxRating

Prominence-propertyofformtostandoutinitsenvironment

Compactness-propertyofformtoencloseaminimumvolume,integratingallformalelements.

Complexity-degreeofformaldifferentiation.

Elegance-propertyofdesignobjectofpossessingasimple,yetexpressive,shapeandcolorpalette.

Accent-product'sfeaturethatstandsout,bycontrast,fromtheoverallappearance.

Rhythm-repetitionofsimilarele-mentsthatgivestheimpressionofmovement

Detailfinish-qualityofsurfaces,coveringsandjoints

FormoriginAbstractNatural

Comments

prominent/non-prominent

compact…dis-perse

minimal…com-plex

elegant/simple/shabby

[listofaccentedfeatures]

[listofrhythmicelements]

first-rate/rough

geometric/or-ganic

nature-copied/stylized/nature-suggested

Rating/MaxRating

sourceusedbydesignerforfor-malconceptionofhis/herproduct

Temporalorientation-theperiodtakenasreferenceindevelop-mentofindustrialdesign.

Designer'sattitude-thewaythedesignerexpresseshis/herinten-tions,expectationsandfeelingsabouthis/hercreation.

Originality-stateofdesignob-jectofbeingdistinctinitsclassofobjects

Familiarity/noveltyratio-factorforproduct'ssuccess.Itsvaluevariesfordifferentclassesofproducts

OverallRating

Comments

avant-gardist/actual/traditional/retro

“sportive”,“pa-rodical”,“playful”etc.

original/unorigi-nal

[bestvalueac-cordingtoclass]

Rating/MaxRating

PHASE4: Implementation

Prototype• Userresearch/markettest• TechnicalTesting,Manufac-turingPlan,

• MarketIntroductionPlanProjectAssessmentObjectivesvs.realizationCategory Newtotheworldproduct, NewProduct, Improvementtoexisting product, Additiontoexistingprod uct, Costreduction, Re-positioningDesignSuccess• Hardmeasurescouldincludeprofits,salesfigures,contractssecuredornumberofunitsproduced

• Softmeasurescouldincludecustomerandsupplierfeed-back,shiftsintheconsumers'perception,changesinmarketpositioning,competitors'reac-tionsandgeneralreactionstothedesigns

OverallRating

ANNEXURE–4

DESIGNCLINICSCHEMECOMPLETIONREPORTOFAPPROVEDPROJECT

PARTI–BasicInformation

SubmittedBy(RecipientOrganization/Company):_________________________________________________________________________________________

ProjectTitle:______________________________________________________________________________________________________________________

ProjectReference:__________________________________________________________________________________________________________________

ReportPeriod:

From:________________________To:_________________________

PARTII–ProjectInformation

ConsultantName/ContactPerson:___________________________________________________________________________________________________

ProjectCoordinator(Name/Tel/Email/Mobile):_________________________________________________________________________________________

CommencementDate: ________________(DD/MM/YYYY)

Originaltargetcompletiondate:________________(DD/MM/YYYY)

Revisedcompletiondate: ________________(DD/MM/YYYY)

Actualcompletiondate:________________(DD/MM/YYYY)

Iftheactualcompletiondateisdifferentfromtheoriginaltargetcompletiondate(orrevisedcompletiondate,ifany),pleaseprovideexplanations

PARTIII–ProjectAccount

Pleaseattachthefinalauditedfinancialstatement

Expenditure:________________________________________________________________________________________________________________________

ContributionbyMSME:_______________________________________________________________________________________________________________

FundReceived:_____________________________________________________________________________________________________________________

Balancerequiredorreturned:__________________________________________________________________________________________________________

Achievement&Deliverables:__________________________________________________________________________________________________________

Feedbackfrombeneficiariesoftheproject

ForMSME

_________________________________________________________________

ForConsultant

_________________________________________________________________

Problemsencounteredinimplementingtheproject(ifany)

_________________________________________________________________

PostProjectactions(ifany)

(Pleaselistoutanypost-projectactionthatisrequired)

_________________________________________________________________

CommentsandSuggestions

_________________________________________________________________

Development Commissioner Ministry of Micro, Small & Medium...

Documents