DF13 Topics and Apex

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Enhancing the Feed with Chatter Topics and Apex Peter Chittum, salesforce.com, Developer Evangelist @pchittum Jon Pappas, salesforce.com, Product Manager @sfdcjp

Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Jon Pappas Product Manager @sfdcjp

Peter Chittum Developer Evangelist

@pchittum

Companies are turning to us to solve 3 key problems Disconnected Customers

and Partners Expertise and

Ideas are Buried Content, Conversation

Separate from Business

Employees

Customers Partners

We answer with Social Intelligence technologies

Influence & Expertise Topics and Trends Recommendations

System of Topics – GA in Summer ‘13

ü  Reinvented for the enterprise ü  Semantic Topic suggestions to assist

ü  Knowledge curated into Topic Pages

ü  People and groups talking about topics identified

ü  Trending topics upgraded and related topics introduced

ü  Suite of 23 features to create an ecosystem

Past 3 Releases: Topics and Expertise Focus Nov ’14 June ‘13 Feb’14

` Spring

Summer Winter

Coming

Soon

System of Topics GA

Platform & Enhancements

Next Generation Knowledge Discovery

•  Topics for Communities •  Topic Pages •  Topic Page- Publisher •  Topic Page- Talking About •  Topic Page- Favorites •  Topic Page- Recent Files •  Topic Page- Related Topics •  Topic Page- Groups Talking •  Topics Listview •  Profiles- Recently Talked About •  Groups- Recently Talked About •  Topics Reporting •  Trending Topics Algorithm Upgrade •  Semantic Topic Suggestions •  Multi-word Hashtags •  Topic Editor on Posts •  Topics in Search Results

•  Topic Permission Sets •  Topic Triggers •  Topics Connect for Apex •  Follow Topics •  Topic Page- Multidimensional

Publisher •  Topic Influence Pilot •  Topics on Records Pilot •  Topics for Objects •  Topics Editor VF Component

•  Knowledgeable People GA •  Endorsements GA •  Topics in Global Search GA •  Topics for Objects GA •  Topics as List View Criteria •  Knowledgeable for Objects Pilot

Coming in Spring ’14

Topics for Objects Knowledgeable People & Endorsements Topics in Global Search

Social Intelligence Extends Across Apps & Devices

Mobile Apps

Custom & 3rd Party Business Apps Chatter Connect API Access to topics and other sources: recommendations, experts, feeds, profiles, groups, messaging, data and more Reporting Run custom reports and create dashboards to see what people are talking about. AppExchange Extend Topics to 3rd Party Partners in the AppExchange

Intranets & Portals

Topic Developer Landscape: Data and Triggers

Topic Topic Assignment

FeedItem

trigger TopicTrigger on Topic

trigger TopicAssignmentTrigger on TopicAssignment

??? SPR14

Topic Developer Landscape: Apex and API

SELECT Id, EntityId, TopicId FROM TopicAssignmentSOQL:

https://eu2.salesforce.com/services/data/v29.0/connect/topics/trendingREST:

ConnectApi.Topics.getRecentlyTalkingAboutTopicsForUser(null,u.Id).topicsChatter Connect API Namespace:

Topics

Topic Developer Landscape: UI

<topics:widget entity="{!itemId}" />

Topics Use Cases Topic Auto Curation with Triggers Topic Analytics and Visualization with Visualforce

Topic Actions with Triggers

Topics Administration with Visualforce and Apex

Topic Auto Curation

DevZone DF13

Dreamforce 13

Dreamforce 2013

Heathcare

GirlyGeeks

GirlGeeks

GirlyGeek

Dreamforce

Healthcare

Housing

Healtcare

Developer

Hotel

Demo

Lessons Learned Administration-Enabled Code with Custom Setting

Standard Reporting: Who is Talking About?

What Am I Talking About?

Custom JS Libraries Visualforce Charting

Compare My Topics with All Topics

Enhanced Chatter Profile with Sub-Tab

Demo

Lessons Learned Subtabs for exposing information about users Visualforce Charting = Easy

Visualforce Charting Data = Case Sensitive

Lot’s of JS libs for custom presentation

Mashup of Aggregate SOQL and ConnectApi = Powerful!

Old Story, New Twist

FeedItem Trigger vs TopicAssignment Trigger

Topic Assignment

Topic is first class entity Case/space insensitive

ConnectApi

Feed Item

Hashtag Requires text parsing

Topic Topic Assignment

FeedItem

Demo

DF13 DevZone

Developers

Succes

Salesforce Topics

Jon Pappas

Product Manager, @sfdcjp

Peter Chittum

Developer Evangelist, @pchittum