Thursday, October 23, 2008Tower Club

“Top Chef” CHAIR-ity Fundraiser Event

Public Relations Wrap-up Report

Event Details

Concept: Partner with two former “Top Chefs” to promote local awareness for Dallas Furniture Bank’s annual CHAIR-ity fundraiser. Send Executive Director, Tina Robertson and celebrity chefs to tour local morning shows and conduct interviews to promote services offered by the organization as well as the annual fundraiser event.

When: Thursday, October 23, 2008 at 7 P.M.

Where: Tower Club in Downtown Dallas

Press Materials

Results

Print: 6,967,468 impressions

Dallas Morning News Guide Live Neighborsgo

Broadcast: 165,937 viewership FOX, Good Day: October 22,2008 CW33, DFW Close-up: October 5, 2008

WFAA, Good Morning Texas: September 23,2008

Online: 212,162 circulation

Pegasusnews.comKERA.org Art & Seek CalendarDallas Observer Events CalendarCW33 Community CalendarFox 4 Community Calendar

PendingTurtle Creek NewsCulinary ConciergeCommunity Connection (Airs December 9th)

TOTAL IMPRESSIONS: 7,345,557 and counting

Results

What Worked

Tina Robertson served as a great spokesperson for the organization by delivering a flawless brand message surrounding the Dallas Furniture Bank’s overall mission and purpose of their fundraiser. Her sincerity and connection to the organization resonated well with the media as well as the general pubic.

Engaging Tre Wilcox and Casey Thompson as influencers lent credibility to the events theme by re-creating a friendly cook-off between the two former competitors. Their involvement in the benefit drove local awareness among the general public and increased the overall recognition for the Dallas Furniture Bank.

Ticket sales for the fundraiser surpassed proceeds from previous years making the 2008 CHAIR-ity Fundraiser the most successful to date.

Top Chefs at Work

Board Members & Familiar Faces

DFW Close-UpOctober 5th, 2008

http://www.the33tv.com/pages/community_dfwcloseup