OrganizationalBehavior

Presenter

Nimra WaseemMBA

Air University

Introduction to Company

DHL stands for Dalsey, 'Hillblom' and 'Lynn'

Founded in 1969Head quarters Germany, Bonn Logistics business In more than 220 countrieswww.dhl.comWorlds largest express companyUpto 500,000 employeesCEO Frank Appel

History• 1969o On 25 September, Dalsey, Hillblom and Lynn

incorporated DHL. o Door-to-door express delivery service.o Documents were transported only between San Francisco, California.o They simultaneously invented the international air express industry.

.• 1970o After one year, DHL started handling shipments for 40 Clients and expanding the operation to Guam, Los Angeles and Portland, Ohio.

• 1971o The vision expanded to Far East and Pacific Rim

• 1972DHL International was founded operating in

Hong Kong.Japan.Singapore.Australia.

• 1974This year DHL handled

over 500,000 shipments.

Every year DHL continued expanding over the world

DHL in Pakistan• 1979o After 10 years DHL started its operations

under the name DHL international.o Sadiq Nawaz Khan Awan brought DHL in

Pakistan.o In 2009 Deutsche took 100% ownership.

• 2000o Worlds fastest sms tracking systemo Online track system which is now more

innovative

DHLs Airside facility in PakistanIn 2008DHL inaugurated its own AIRSIDE at Jinnah Airport Karachi with

o Cost of 5 Billiono It provided an art to handle logistics to allo In house customer clearanceo Advanced X rays scanningo Latest explosive detectorso The only facility of this kind in the countryo Was certified by TAPA in 2008

Reason for choosing DHLo DHL is having largest supply chain network in the

world.o The company having largest number of

employees in the world

o Deutsche one person having 51% shares of the company

o Long list of awards and achievementso Number of researches

and case studieso A head of its

competitorso 7th largest share priceo My personal

experience went excellent with it

MISSION & VISIONTheir Mission focuses on 4 main aspects1. We want to simplify the lives of our customers2. We make our customers, employees and

investors more successful and this will be continued

3. We make a positive contribution to the world4. We always demonstrate respect when achieving our results

Vision• “Our vision is to make DHL the logistics

company for the world, through respect, simplifying customer life's and providing a

positive contribution to the world”

Current Goalso Employees motivationo Service qualityo Customer loyaltyo profitability

o The purpose of conducting the project is to find what makes them best?

Layout and structure

Corporate Center (CEO’s board department, Finance and Personnel)

 

MAIL

 

EXPRESS

 

GLOBAL

FORWARDING,

FREIGHT  

SUPPLY CHAIN

Mail Communication

Dialogue Marketing

Press Services

Value-Added Services

Parcel Germany

Retail Outlets

Global Mail

Pension Service

 

Europe

Americas

Asia Pacific

EEMEA (Eastern Europe,

the Middle East and Africa)

 

Global Forwarding

Freight

 

Supply Chain

Williams Lea

Organo chart

Deutsche Post earnings and Revenues

Profitability improved 2.8% last year which conclude to total 1.5 billion euro

Convenient and simple outlets• They have simple outlets. People see no confusion in receiving or sending the parcel through DHL.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make

it simple. But it’s worth it in the end because once you get there, you can move mountains.”

followed by DHL

Awards and achievements

o Potential park

o Aon Hewitt Best Employer Award

o Fair Company o Universum Student Survey

o Super Job Award

o German sustainability award 2014o Corporate responsibility award 2010o American business award 2010o SAMS Europe award 2013o Diversity award winner And so on…………………….

Work force diversity and diversity management in DHL

o One of their greatest strength lies in the diversity of their people.

o According to DHL managing such a large workforce is a big task.

o No place for discrimination and equality for same positions is strictly practiced.o Different types of diversity awareness programs are conducted.o Both surface and deep level are present

o Share of women in executive positions raised upto 2.6% concluding 22.2%o New hiring's gender wise

2011 2012 2013WOMEN 57.7% 66.8% 63.1%MEN 42.3% 33.2% 36.9%o Equal opportunities for people with or without disabilities. (14170 disable persons employed in 2013)

DHL Makes it possible by• Dialogue with employees.• The opinion of employees counts for their management (online

complaint system).

• Idea management process held by DHL helps employees to post their ideas and suggestions which saved 2.2 billion € in 2010 and up to 80% ideas are approved.

• This helps to be a serving company.

Work place values“Is how we do,

what we do” (Code of conduct DHL)

• Standard of conduct in DHLThere are proper code of conduct classes for employees. After that they clearly know what is in their and organizations favor• Employees 5 ethical commitments in DHL1. To focus on Quality and never compromise on that2. To place highest priority in making the customer

satisfied

3. To follow law full and ethical standards4. To insure transparency5. To report the accounts in good faith

• DHL standards of working togethero Individual responsibilityo Involvemento Mutual respecto Opennesso No discriminationo Diversity

o Health managemento Company's property use is prohibitedo Legal proceedingso Inside information should be made secure

• Social responsibility of employeeso Supporting communities with moral responsibilityo Improving the environment by internal and

external processes

Three ethical principles• Utilitarianism Seeking the benefit for larger number of employees is a common practice in DHL

• Individual rights are more than legal rights and there is a freedom to speak and share.

• Distributive Justice is the most important ethical conduct in practice.

Job Satisfaction in DHL• According to the customer berometer from

2012 to 2013 96% of employees were found satisfied.

Motivation level In employees“Motivated employees are the biggest asset of ou company, what we are more proud of is the fact that our employees

can make a difference every day”

(Faithfull management)o Talent programso Rewards for outstanding employeeso Compensations based on performanceo Pension schemes for loyal employees

Stress management at DHL Expresso Involving several types of stressors different seminars are conducted to create an awareness about employees situations and of how to deal with them.

o The employees who face more stress are mostly from management, decision or task control in charge.

STRESS REDUCTION FACTORo DHL provides a friendly environment to work and

they can complain for any type of external stress factor at work confidentially

PERCEPTION ABOUT THE ORGANIZATION

• Based on the questionnaire and interviewsPeople choose DHL express as a place to work.In terms of prices they choose tcs.

INTERNAL AND EXTERNAL ANALYSIS• Competitorso Tcso Expresso cargo

• Service qualityDHL express is offering the best service with sms and online tracking with the electronic signature of the receiver

References Deutsche Post DHL annual reports from 2008 to

2013 www.dhl.com DHL express case studies Internet business magazines Students, people and employees

ConclusionWe can easily conclude the background of DHL express success is very clear. They succeeded because of• Following ethical principals• Caring for their employees• Have a sharp forth sight of futures market• Using quality services as a edge

CEO Frank Appel said”All we demand is speed, because DHL Express is

meant for speed”

QUESTIONS PLEASE….?