Diana KetzaSenior Sales ConsultantPitney Bowes Business Insight

diana_ketza@mapinfo.com

Pitney Bowes Business Insight• Global 100 Software company

• More than 1500 employees• 20+ offices around the world

• More than 10,000 customers in an array of industries: • Retail• Telecommunications• Public sector • Financial services• Insurance• Natural Resources

• $400M+ Annual Sales

Next Generation Demographics

Demographic Data and Mapping Products in an Evolving and Devolving Market Environment

Traditional Demographics

• Current Year Estimates and 5 Year Projections

• Difficult to verify the growth (and decline) taking place…today

• Feet on the street often see a different market than what is reported in location intelligence systems

Change On the Horizon

• American Community Survey (ACS) is expected to replace the SF3 survey for the 2010 Census

• ACS will survey only 1 in 40 (2.5%) of US households each year, and 1 in 8 over a five year period

• We must be “forward thinking”

The NEW! GroundView Advantage

GroundView is…

• Accurate• Current• Reliable• Precise• Integrated

What is MicroBuild®?

• Gadberry’s patent-pending product - unique because it uses consumer data as its’ primary data source.

• Built quarterly using multiple national data sources. • The only product constructed and offered at Census

Block level.• Created to provide accurate household and

population data not provided by leading demographic providers.

Sourced from 3 primary forms of data:• Multiple national consumer databases • USPS Carrier Route delivery statistics • 1990, 2000, and annual U.S. Census data

STEP 1:• Create a baseline (120+ million address records)STEP 2:• Build household counts STEP 3:

Calculate household population STEP 4:• Estimate seasonal and second homes

MicroBuild® Methodology

Sheely Farms, AZAccurately Captures Growth

0

400

800

1,200

1,600

2,000

2000

2007

2008

Household Comparison ChartHousehold Comparison Chart

1 1

1,190

1 11,190

Aerial imagery courtesy of DigitalGlobe®

Sheely Farms, AZ1,041 Units Confirmed by Metrostudy

1,041

Where’d all the cars & people go?!

Dallas, TX

0

400

800

1,200

1,600

2,000

2000

2007

2008

Population Comparison ChartPopulation Comparison Chart

1,5991,729

1,2661,599 1,7291,266

Aerial imagery courtesy of DigitalGlobe®

Accurately Captures Decline

That explains it!Dallas, TX

12242008

6142007

13882005

HouseholdsVintage

Captures Growth Growth –– Decline Decline –– Growth Again!Growth Again!

Can we believe the numbers?

KEY POINT:GroundView is uniquein the ability to validatecounts all the way downto the individual occupiedhomes!

**Note: the underlyingaddress points are notdelivered with GroundView, yet theyare available to validate countswhenever & wherever necessary

GroundView Demographic Suite

• IMPROVED Annual Estimates and Projections • Complete demographic suite ~3,000 variables

• NEW Quarterly Updates …• To key variables (Pop, HH, Race, Ethnicity, Age,

Occupation)

GroundView Event

October Webinarhttp://www.mapinfo.com/events

Steve Seabury Diana KetzaSenior Product Manager Senior Sales ConsultantPitney Bowes Business Insight Pitney Bowes Business Insightsteve_seabury@mapinfo.com diana_ketza@mapinfo.com