DiaperChange.me Launch Event Presentation

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DiaperChange.me Launch Event Presentation

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Los Angeles Launch Party

February 9, 2013

Thank You For Coming! Our Web Site

http://diaperchange.me Our Blog

http://blog.diaperchange.me Presentation and video will be posted to blog.

Like us on Facebook! http://www.facebook.com/diaperchangeme

Follow us on Twitter! http://twitter.com/diaperchangeme Anyone that tweets something during this

presentation with hashtag #diaperchangeme will be entered into a special raffle!

Who Are We? Lucy Ham (and Selene!) Chief Executive Officer

Nate Hashem Chief Technology Officer

Our Birth Story 2012 was a busy year!

Moved to San Francisco Had a baby Traveled internationally (also with baby) FINALLY JOINED FACEBOOK!

Lots of babies and weddings in 2012

… Nate’s Wedding!

Needed to make a pit stop…

Pros of Changing Your Baby at aDiaper Changing Station:Does not require awkward gymnastics in backseat of car.Any mess is isolated.Clean and sanitary.

Pros of Changing Your BabyOn the Floor:Floors are pretty much everywhere.Strengthen your baby’s immune system by immersing him or her in bacteria.Receive fun visits from social services!

“There’s an app for that…” There are apps to find restaurants, get

directions, find bathrooms, etc. Why couldn’t I use my phone to find a

diaper changing station? We found some apps and web sites, but

they didn’t deliver.

What I Wanted Use my phone or computer to show me

nearby changing stations Best coverage! More detailed information:

Type of location, address, phone #, etc. Men’s restroom,fFamily restroom A place to nurse privately High chairs

Allow for anyone to add locations and add tips.

A Startup is Born

October 2012 – Mobile Web Site Launch

December 2012 –Desktop Web Site Launch

February 2013 – New Features! You spoke, and we listened. New features focus on community and

engagement. User accounts and profiles. Add tips to locations. Earn points for contributing, get promoted. Earn badges for “fun” behavior.

User Accounts and Profiles

Location Tips

Earn Points! You earn points for

adding tips and locations.

Accumulate points, get promoted, and climb on our leaderboard.

Who will be the ultimate Diaper Warrior?

Fun with Badges Badges are earned by performing fun and unique

actions. See if you can earn them all!

“You’re So Hollywood” Badge: Add a location in Hollywood.

“Triple Tipper” Badge: Add a tip to any three locations.

“Mess Hall” Badge: Add a location that’s a restaurant.

What’s next? So, we noticed a theme in our inboxes…

Coming Soon – Native Mobile App!

Currently our top priority. Will launch in mid-Q2 (April or

May). Both iPhone and Android

versions will be available.

Coming Soon – Check-In at a Station

Check-in whenever you change your baby at a diaper changing station in our directory.

Easily add tips or share photos for others.

Coming Soon – Add Your Own Photos

If You Want To Help… Give us feedback!

feedback@diaperchange.me lucy.ham@diaperchange.me

Spread the word! Facebook, Twitter, etc. Tell any of your friends that are new

parents!

Q&AAny questions?

Special Thanks To… Our Advisors

Juney Ham Jeff Ham Munish Dayal Jaclyn Hashem

Early Adopters All those who

attended our party

and you!

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Mailing List Contest Winner Congrats Jenny G. for winning our mailing

list contest!

Congrats to $10 gift card winners! Melanie S. Lindsey G. Julia T. Gillian F.

And Now ...

The Raffle!