Dictionary of Sound Branding

Post on 10-Jul-2015

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Dictionary of sound branding. An introduction to the language of sound.

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of sound brandingDictionary

Hello

Hello

HelloHello

An Introduction to the language of sound.

AcoustemologyLocal conditions of acoustic sensation, knowledge and imagination (How a place sees itself ) embodied in the cultural particular sense of a place - Steven Feld

This room has no re�ective quality whatsoever.

An an-echoic meaning non-re�ective, non-echoing or echo-free room designed to completely absorb re�ections of either sound or electromagnetic waves.

Anechoic chamber

The study of sound waves and the science turning the intangible into the tangible.

Cymatics

Clair AudienceThe ability to hear the future.

Using arti�cial noises to replicate a sound.Foley is the reproduction of everyday sound e�ects that are added to �lm, video, and other media in post-production to enhance audio quality.

Foley

SonificationData visualization of sound. Alexander Chen created an interactive NYC subway map-turned-musical-instrument that usestransit lines as its strings.

SkeumorphDesign element from an older generation of a product, to emphasis familiarity.

The sounds of the environment as a great macro-cultural composition, of which man and nature are the composer/ performer - R. Murray Schafer.

Soundscape

SoundmarkFrom the concept of landmark. Soundmarks make the acoustic life of a community unique.

Soundmark of San Francisco - Tuesday noon siren.

A sound design concept by Walter Murch

Manipulating sound until it seemed to be something that existed in real space. Us hearing it as the character would hear it in the movie.

Worldizing

A special thanks to Marc Weidenbaum@disquiet