@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

10m Interactions 5.4m tweets using #indyref

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

Disclaimer

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

@datifyuk | www.datify.co.uk | 01733 865094

The Result

@datifyuk | www.datify.co.uk | 01733 865094

2,001,926

1,617,989 YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

The Data

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

Audience

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Age Group

0%

5%

10%

15%

20%

25%

30%

18-24 25-34 35-44 45-54 55-64 65+

% o

f u

sers

by

age

gro

up

Better Together Yes Scotland All Scottish Facebook

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Gender

50% 60%

50% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Better Together Yes Campaign

Male Female

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Education

22%

72%

6%

22%

72%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

High School College Grad School

Better Together Yes Scotland

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Relationship Status

28% 24%

7%

41%

32%

26%

8%

34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Single In Relationship Engaged Married

Better Together Yes Scotland

@datifyuk | www.datify.co.uk | 01733 865094

Engagement

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Twitter Mentions

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

#voteyes #bettertogether #nothanks #yesscotland

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Facebook Interactions

0

0.5

1

1.5

2

2.5

Better Together Yes Scotland

Mil

lio

ns

of

Inte

rac

tio

ns

@datifyuk | www.datify.co.uk | 01733 865094

What Can We Learn

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Angry  Scotsman  Younger  be2er  together  Married,  older  couple  vo;ng  no  

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Angry  Scotsman  Younger  be2er  together  Married,  older  couple  vo;ng  no  

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

Angry  Scotsman  Younger  be2er  together  Married,  older  couple  vo;ng  no  

@datifyuk | www.datify.co.uk | 01733 865094

YES

NO

@benharper87 www.datify.co.uk

Thanks!