Post on 16-Aug-2015
transcript
s Developed20%
Developing80%
What are the Differences between marketing in a developing and a developed market ?
Climate and lack of distribution channels
Indonesia, an archipelago with hot & humid climateLarge Exporters have established distribution networks
Bad roads , unrelaible electricity , famine , disasters
According to world bank 27 of 35 least business friendly countries are in sub Saharan Africa
Smaller Packaging and lower sales prices
98% food in India is purchased in Mom-and-Pop stores
Unilever’s 2Rs. sachet were a big hit in rural India
Research their needs
Nokia sends its staff to rural China , Thailand , Kenya to observe how they use phones
Disclaimer Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com