Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Post on 18-Jul-2015

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Scrum AgencyScrum-but for agency-client relationships

www.deeson.co.uk

A little intro...

OK, great. So what’s Scrum?

Single project focus

7 +/- 2 team members

Highly available product owners

Scrum is likely to work well when you have

Multiple projects

3 +/- 1 team members

Highly illusive product owners

Scrum is considerably less likely to work well when you have

Why bother?

We know Scrum to:

Be highly efficient

Be great value

Maintain an effective pace

We want to:

Exceed our client’s expectations

Work on exciting projects

Have fun doing it!

To do that we will:

1. Find a solution using Scrum

2. Find a solution within Agile

3. Find something else

4. Make something up

Pitching ScrumHelp us to help you!

We would like a CMS, that meets our goals,

that integrates with a CRM, with content

migrated from our current system.

Pitching Scrum

How much will that be?

So how about we implement an iterative

process whereby we can learn together about

your goals and deliver early versions you can

test with real users.

Pitching Scrum

Sounds great!

Pitching Scrum

How much will that be? And what exactly do we get?

Pitching Scrum

PRODUCTION

Pitching Scrum

PRODUCTION

Pitching Scrum

WO

RK

SH

OP

DISCOVERY PRODUCTION

Practicing Scrum

Multiple Projects

… means multiple variants.

Multiple projects

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

PROJECT A PROJECT B PROJECT C PROJECT D

3 +/- 1 team members

… so communication is key!

3 +/- 1 team members

Highly illusive product owners

Sprint reviews

Gathering priorities

“Scrum masters”

Highly illusive product owners

Something I couldn’t find a good place for

Planning Poker

Estimate variance was high

Estimated solution lived in one person’s head

Team felt duped by inaccurate estimates

Let’s say, hypothetically, there was one person estimating

Estimate variance reduced

Requirement is better understood

Team co-owns the estimate

But it’s ok, because they replaced it with Planning Poker!

Best supporting Scrum practice in an agency

environment

So, is it working?

We are:

Meeting our estimates

Providing higher quality solutions

More organised and flexible

Our clients are:

Happy

Successful

Coming back for more!

Got any good ideas?@steve_coppin | stevec@deeson.co.uk

www.deeson.co.uk