Digital Asset Management Redefined

Post on 10-May-2015

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Digital Asset Management Redefined Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

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Remco KosterWoodWing Asia Pacific

!!!!Digital Asset Management redefined

Market trends?

Content marketing explodes! Content marketing is engaging with your audience through valuable content

Content Marketing

Red Bull is a publishing empire that also happens to sell a beverage.

Content Marketing

How Nike outruns the Social Media Competition.

“”

Crowdsourcing the future of publishing?

Crowdsourcing !is obtaining ideas and content from a large online community

Crowdsourcing

GuardianWitness takes Citizen journalism to the next level.

The world becomes more & more visual

๏ Facebook!• 240,000,000,000+ Photos!• 260 million uploads per day!• 300 uploads per second!

๏ More and more channels..

!

๏ Find & Organize digital assets!!

๏ Create & collaborate more efficiently!!

๏ Distribute digital assets

Challenges for creatives, corporates and publishers

It’s DAM simple.

Core principles

Visual and intuitive to use• Search, browse and preview in a highly visual way!• Familiar concepts, user acceptance is great

Core principles

Fast & fluid performance

ServerProcessing Server Cluster

• High performance search engine - even with 20+ million assets!• Processing up to 50.000 assets - per hour

Core principles

Open architecture• Strong API for integration: WCM, MRM, ECM..!• Open source web interfaces to build custom front ends

Core principles

Benefits for creatives

Speed up your creative workflow• Elvis DAM is the bridge between your digital assets and your creativity!• Built-in automated versioning of all your files

For creatives

Share and collaborate on work in progress• Instantly create secure web links with high-res material!• Approve, reject and communicate about visual work

For creatives

Benefits for corporates

Organize and classify brand assets• Built-in taxonomy, folders and tags help you organize!• Rule based permissions offer full control

For marketeers

Share and distribute marketing material• A brand portal to share high-res designs, videos and images!• Control when your marketing assets are released

For marketeers

Business benefits

Save time, gain efficiency• Shortened search times saves hours everyday!• More efficient production through DAM integration!• Reporting on asset usage & management information!• Prevent mis-use of assets, avoid fines!

For managers

It’s DAM simple.