NEON PIG CREATIVE, INC75 S SIERRA MADRE ST. UNIT FCOLORADO SPRINGS, CO 80903

DIGITAL BRAND PRESENCESociety of Marketing Professional ServicesBranding, Communications, and Digital Marketing Workshop

Your brand in the digital world is just as important as the brand you build in the physical world. It is important to foster your brand in all aspects of your digital presence from the way things look, to how things sound, and how potential customers interact with you on all digital platforms. Here are a few takeaway bullets for you to keep in mind for your digital brand.

• Create good website content Strategize thoughtful content that your audience is looking for, include images and/or video to help communicate better

• Think about your site’s interface and design Research how people are navigating your website, and what items, content, and actions they are looking for

• Use a consistent voice across all channels Keep a unique and thoughtful voice that speaks more as a human to hu-man rather than a brand to a consumer.

• Be authentic Do not purchase followers or use stolen images and content, and don’t try to be something you are not to your audience - they can tell

• Build a relationship with your audience Provide relevant content they want rather than abusing them with spam or pushing products on them

• Be disciplined on consistency To be a memorable brand, keep a conscious effort on being consistent in your look and feel, don’t stray from brand guidelines, and strive for constant commuication with your audience.

WHAT IS YOUR DIGITAL BRAND PRESENCE?

THE TAKEAWAYS

LAURA CAMERON & MICHA EL O’CANAOINK@NEONPIGCREATIVE.COM | 719.301.0253 | NEONPIGCREATIVE.COM

NEONPIGCREATIVE.COM

NEONPIGCREATIVE.COM

MICHAEL O’CAÑAPARTNER, DIRECTOR OF WEB

LAURA CAMERONPARTNER, DIRECTOR OF STRATEGY

DIGITAL MARKETING

ANY IMPRESSIONACROSS ANY SCREEN-BASED DEVICE

WEBSITE

USER INTERFACETHE USER INTERFACE SHOULD CREATE EASE

FOR A USER SO THEY DO NOT HAVE TO THINK ABOUT THEIR NEXT ACTION TO GET WHERE

THEY ARE GOING.

USER EXPERIENCEDESIGN CENTERED ON ENHANCING USER

SATISFACTION BY KNOWING WHAT THEY ARE LOOKING FOR AESTHETICALLY, AND HOW

ACCESSIBLE THINGS ARE.

RESPONSIVENESSHOW YOUR SITE SHOWS UP

ON DIFFERENT SCREEN SIZES

USER INTERFACE

CALL TO ACTION

SIMPLE NAVIGATION

USER EXPERIENCE

RESPONSIVE FRIENDLYCOLOR

RESPONSIVE FRIENDLYIMAGES + VIDEO

RESPONSIVE FRIENDLYBRANDING

RESPONSIVENESS

MOBILE FRIENDLY

RESPONSIVENESS

MOBILE FRIENDLY

MOBILE RESPONSIVE

GOOGLE ANALYTICS

BOUNCE RATE

BRAND DISCONNECT

TOO TECHNOLOGICAL

SITE SPEED

UNCLEAR INFORMATION

SPAM REFERRALS

LACK OF ENGAGEMENT

AVERAGE TIME ON SITE

EASE OF KNOWING WHERE TO GO

PORTFOLIOS

SITE SPEED

CALL TO ACTION

SIMPLE PURPOSE

VIDEO

ACQUISITION CHANNELSWHAT’S WORKING?

DIGITAL LOGO TRENDS

ONLINE MARKETING SEO/PPC/SEM/DISPLAY

INBOUND MARKETING

EMAIL MARKETING

ONLINE REPUTATION MANAGEMENT

SOCIAL MEDIA

WHAT ELSE WE WILL DIVE INTO?

NEONPIGCREATIVE.COM

NEONPIGCREATIVE.COM

DIGITAL LOGO TRENDS

ONLINE MARKETING SEO/PPC/SEM/DISPLAY

INBOUND MARKETING

EMAIL MARKETING

ONLINE REPUTATION MANAGEMENT

SOCIAL MEDIA

ONLINE BRAND PRESENCE

DIGITAL LOGO TRENDS

SEARCH ENGINES &DIGITAL ADVERTISING

SEARCH ENGINES

SEOGETTING TRAFFIC FOR FREE,

ORGANIC, OR NATURAL LISTINGS ON SEARCH ENGINES

200+ FACTORS AND ALGORITHMS

200+82%

FACTORS AND ALGORITHMS

OF SEARCH USERS CLICK ON ORGANIC LINKS

200+82%

6

FACTORS AND ALGORITHMS

OF SEARCH USERS CLICK ON ORGANIC LINKS

MONTH AVG. TIME TO TAKE EFFECT

SEO CHECKLIST

SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE

SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE

SEARCH YOUR COMPANY NAME

SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE

SEARCH YOUR COMPANY NAME

SEARCH FOR THE TOP 3-5 KEYWORDS YOU WANT TO IDENTIFY WITH

SEARCH ENGINES

PPCSPONSORED ONLINE

ADVERTISING. BIDS PLACED ON KEYWORDS OR PHRASES.

ORGOOGLE BING

OR18%

GOOGLE BING

USERS CLICK ON PAID ADS

OR18%

SEO

GOOGLE BING

USERS CLICK ON PAID ADS

CAN HELP BUILD

PPC CHECKLIST

PPC CHECKLISTIS YOUR SITE READY?

PPC CHECKLISTIS YOUR SITE READY?

DO YOU KNOW WHO YOU ARE TARGETING?

PPC CHECKLISTIS YOUR SITE READY?

DO YOU KNOW WHO YOU ARE TARGETING?

HAVE YOU DONE PPC BEFORE?

DISPLAY ADS

PROGROMMATIC

DISPLAY ADS

BANNER ADS

DISPLAY ADS

VIDEO ADS

PROGROMMATICYOUTUBE

EMAIL MARKETING

EMAIL MARKETING OBTAINED LIST

CURATING YOUR OWN LIST FROM ONLINE FORMS, EMAIL LISTS, INBOUND

MARKETING.

EMAIL MARKETING PURCHASED LIST

ULTRA SPECIFIC TARGETED LIST THROUGH DIGITAL MARKETING FIRMS OR LIST MANAGEMENT COMPANIES.

INBOUND MARKETING

INBOUND MARKETING

INSTEAD OF PURCHASING VIEWS, THIS FOCUSES ON CREATING EDUCATIONAL

CONTENT THAT PULLS PEOPLE TOWARDS YOUR SITE AND CHANNELS.

55% MORE WEBSITE VISITORS

55%97%

MORE WEBSITE VISITORS

MORE INBOUND LINKS

55%97%

434%

MORE WEBSITE VISITORS

MORE INBOUND LINKS

MORE INDEXED PAGES

ONLINE REPUTATION MANAGEMNET

60% OF CONSUMERS WILL TRUST ONLINE REVIEWS MORE THAN A RECOMMENDATION FROM A FRIEND

SOCIAL MEDIA

WOMEN, 25-59ROBUST INSIGHTS

WOMEN, 18-29LIFESTYLE, INFLUENCERS

MEN & WOMEN, 18-29TIMELY CONTENT

MEN, 18-49BUSINESS THOUGHT LEADERS

WOMEN, 18-29SPECIFIC CATEGORIES

MEN & WOMEN, 13-24LOCATION TARGETING

ALL AUDIENCESKEYWORDS, CAPTIONING2ND MOST SEARCHES

SOCIAL MEDIA ORGANIC

STRATEGY IS KEY

SOCIAL MEDIA ORGANIC

STRATEGY IS KEYCREATE RELATIONSHIPS

SOCIAL MEDIA ORGANIC

STRATEGY IS KEYCREATE RELATIONSHIPS

DON’T ALWAYS SELL

SOCIAL MEDIA ORGANIC

STRATEGY IS KEYCREATE RELATIONSHIPS

DON’T ALWAYS SELLKEEP CONTENT FRESH

SOCIAL MEDIA PAID ADS

COST EFFECTIVE

SOCIAL MEDIA PAID ADS

COST EFFECTIVENEW ADS ROLLING OUT

SOCIAL MEDIA PAID ADS

COST EFFECTIVENEW ADS ROLLING OUTSEGMENTED TARGETING

19K IMPRESSIONS500 RESERVATIONS

1 MONTH RUN

33K IMPRESSIONS9K LINK CLICKS1 MONTH RUN

25K IMPRESSIONS175 RESERVATIOINS

2 WEEK RUN

32K IMPRESSIONS12K 3+ SECOND VIEWS

1 MONTH RUN

CREATE GOOD WEBSITE CONTENT

THE TAKE AWAYS

CREATE GOOD WEBSITE CONTENT

THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN

THE TAKE AWAYS

CREATE GOOD WEBSITE CONTENT

THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN

USE A CONSISTENT VOICE ACROSS ALL CHANNELS

THE TAKE AWAYS

CREATE GOOD WEBSITE CONTENT

THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN

USE A CONSISTENT VOICE ACROSS ALL CHANNELS

BE AUTHENTIC

THE TAKE AWAYS

CREATE GOOD WEBSITE CONTENT

THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN

USE A CONSISTENT VOICE ACROSS ALL CHANNELS

BE AUTHENTIC

BUILD A RELATIONSHIP WITH YOUR AUDIENCE

THE TAKE AWAYS

CREATE GOOD WEBSITE CONTENT

THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN

USE A CONSISTENT VOICE ACROSS ALL CHANNELS

BE AUTHENTIC

BUILD A RELATIONSHIP WITH YOUR AUDIENCE

BE DISCIPLINED ON CONSISTENCY

THE TAKE AWAYS

THANK YOU

FULL SERVICE CREATIVE AND BRANDING AGENCY

LAURA CAMERON & MICHAEL O’CANA

OINK@NEONPIGCREATIVE.COM

719.301.0253 | NEONPIGCREATIVE.COM