December 18, 2014

Digital Content Guidelines and Best Practices

Odai Marie, Sr. Acc. Ex. @OdaiJO

History of Content Marketing

Social Media Marketing

History of Content Marketing

Content Guidelines

Crafting the Perfect Facebook Post

Facebook provides six ways to publish your updates

Status

Video Event Check-In

Link Photo

Content Guidelines

In fact,

1,500Possible stories are filtered through Per day on an averageFacebook user’s News Feed

So how do you ensure your content is included in that 20%?

Content Guidelines

Content Guidelines

1. KEEP IT CONCISE!

"Posts with 80-120 characters or less receive 65% higher engagement"

Content Guidelines

2. Use Calls to Action

3. Ask Questions, a lot of questions!

Content Guidelines

4. Add value Make it sharable

Content Guidelines

5. Incorporate Visuals

Content Guidelines

6. Use Hashtags & Shorten/Customize links

Content Guidelines

7. Don’t Fire & Forget

Content Guidelines

• Respond when necessary • Answer questions you asked• Hide inappropriate comments • Be human, connect on a personal level

Best Practices

Best Practices & Examples

1. Tweak The Copy

• YES – No questions

• Open-ended questions

• Fill in the blank _________

• Choose the correct answer (A. | B. | C.)

• Can you spot the difference?

• Rate this (XYZ) from 1 – 10 ….

• Who can give us the best caption?

•Like if (…..), Comment if (…..)

Examples

Open-ended questions

Best Practices

Fill in the blank _________

Examples

Rate this (XYZ) from 1 – 10 ….

Best Practices

CAPTION THIS! Total Interactions: 21,663

Best Practices

2. UTILIZE TOOLS

Examples

Best Time to Post

• Frequently visit Facebook Insights )Best performing posts, benchmarking)• USE ENGAGOR Insights!!!

Examples

CURATION vs. CREATING

CURATION vs. CREATING

Examples

CURATION vs. CREATING

Examples

Best Practices

3. Recycling Content

Examples

Examples

Examples

Examples

4. Humanize your Brand & LISTEN.

Best Practices

Examples

LISTEN to your audience!

LISTEN to your audience!

Examples

Examples

Humanize your Brand and Be Personal

Examples

Examples

5. Be current, keep up with Trends | Real-time Social Marketing

Examples

Examples

Examples

Best Practices

6. Use Simple & Fun Content – Always works!

Best Practices

Examples

Social Media Revolution

THANK YOU!Questions?