Digital Evolution 2014 - Helen Milner

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Leaving Nobody Behind

Helen Milner, @helenmilner 19 November 2014

Tinder Foundation makes these good things happen:

A Divided NationSocial Exclusion

InequalityPoverty

Lack of OpportunityDigital Exclusion

Local & Networked

WE will do something about this

Tinder Foundation

have helped 1.3m

people gain basic

online skills

£1.7bn a yearSavings to Government through people moving services online

“A Leading Digital Nation by 2020: Calculating the cost of delivery

online skills for all”

With Economist Catherine McDonald

www.tinderfoundation.org/Nation2020

What does a digital nation look like?

.. with basic online skills ..

.. regularly using internet themselves ..

100% of all adults ..

We won’t rule anyone out

Iceland, Norway, others at 99% & 98%

More than ‘ever used’

Use Go On’s definition of basic online skills

Not enough to have learnt but not use online skills

No proxy use – proxies are not dependable in the long-term

.. by 2020

2020 timescale would give UK PLC competitive advantage

2020 is significantly earlier than current trends

8

Never AB               C1               C2               DE          

 Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled

 

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Emp'd

Unemp'd

Factor 0.30 0.21 0.42 0.29 0.60 0.42    0.30 0.21 0.42 0.29 0.60 0.42    0.24 0.17 0.34 0.24 0.48 0.34    0.21 0.15 0.29 0.21 0.42 0.29

Cost per person £156 £223 £112 £159 £78 £112     £156 £223 £112 £159 £78 £112     £195 £279 £140 £199 £98 £140     £223 £319 £159 £228 £112 £159

Ever - lapsed AB               C1               C2               DE          

 Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled

Factor 0.45 0.32 0.63 0.44 0.90 0.63    0.45 0.32 0.63 0.44 0.90 0.63    0.36 0.25 0.50 0.35 0.72 0.50    0.32 0.22 0.44 0.31 0.63 0.44

Cost per person £104 £149 £74 £106 £52 £74     £104 £149 £74 £106 £52 £74     £130 £186 £93 £133 £65 £93     £149 £213 £106 £152 £74 £106

Ever - regular no skills AB               C1               C2               DE          

 Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled    

Limiting disability

Disabled DDA

Not disabled

Factor 0.50 0.35 0.70 0.49 1.00 0.70    0.50 0.35 0.70 0.49 1.00 0.70    0.40 0.28 0.56 0.39 0.80 0.56    0.35 0.25 0.49 0.34 0.70 0.49

Cost per person £94 £134 £67 £96 £47 £67     £94 £134 £67 £96 £47 £67     £117 £167 £84 £120 £59 £84     £134 £191 £96 £137 £67 £96

Weighted cost per person

9

• Weighted depending on: Use (Never/No Skills); Social Group (AB, C1, C2, DE); Disability; Working/Not Working

• £47 lowest cost, £319 highest cost

highest cost

lowest cost lowest cost

With current efforts there will still be 6.2m people in 2020 without basic online skills

The total investment for 100% of UK adults with Basic Online Skills to regularly

use the internet for themselves by 2020 is £875 million

 Investment could be split equally between

Government; the private sector, and the voluntary and community sector:

approx £50m a year for 5 years for each sector

6.2 million people left behind in 2020 and we know who they will be

We have our ambition

(As close to) 100% of all adults with basic online skills by 2020

We know how to reach and support millions of people

… and bridge the Digital Divide

Leaving Nobody Behind

People (not just numbers)

Depth

Scale

Thank you to all our partners

Seeking the ‘sweet spot’

A Divided NationSocial Exclusion

InequalityPoverty

Lack of OpportunityDigital Exclusion

Local & Networked

WE will do something about this

We can’t afford to leave anyone behind

£1.7bn a year

£150m per year (all sectors)

Thank You

helen@tinderfoundation.org@helenmilner on twitter