Post on 16-Feb-2017
transcript
Digital FitnessDISRUPTING FITNESS… DELIVERING RESULTS… CREATING LIFESTYLE… DISRUPTING HEALTH
Healthy by DesignMaking healthy easy, cool, and personal
Connected Health/Fitness/Wellness Cloud
(Soon to be) Digital Fitness Consumer
Digital Health & Fitness Services
Digital Coaching Services
Physical AND VirtualLocation indifferent –
In/Out/Mobile
Digital Fitness Clubs
Training Center Partners
Digital Fitness Labs
Where fitness gets truly personal
Brand
Bra
nd
Heal
thy
by D
esig
n, M
. Tho
m, 1
2011
3
How Digital Fitness Comes to Life
Category Players
Medical/ Healthcare
Corporate
Consumer
Platform
Investors
Traditional Fitness
…
Heal
thy
by D
esig
n, M
. Tho
m, 1
2011
3
Healthy by Design, M. Thom, 120113
Digital Coaching Services
Fitness/Nutrition/Behavior Change Coaching Network Addresses flaws in current Personal Training model
The Consumer The Coaching Professional Management
Sliding scale between physical and virtual Location does not matter; Support is meant to feel 24/7 Potential for delivery on top of Anytime Fitness, Snap, or mom&pop
model
Healthy by Design, M. Thom, 120113
Digital Fitness LabsWhere fitness gets personal
Iconic destinations for fitness testing Personal measurement vs averages and benchmarks Menu of assessments (the shiny objects) are proven draw for fitness
interested and digital fitness communities VO2/AT/Training Zones/Metabolic Profile Standardized Age Group Combines (i.e. NFL combine for amateurs) Blood/Saliva/Genetics Lab Tests Movement Body Fat %
Healthy by Design, M. Thom, 120113
Digital Fitness Clubs
The Connected Club – all equipment is connected to the cloud Digital Coaching Services Digital Fitness Lab Scale via partnership Host locations for Digital Fitness Events
Healthy by Design, M. Thom, 120113
Digital Fitness Service Platform
Administration of Fitness business Building blocks
1. CRM2. Education administration – the keys to the kingdom
Certification/Credential tracking Philosophy
3. POS/E-Commerce4. Payroll5. Scheduling