Post on 14-Sep-2020
transcript
#DGPConf18
Digital Growth Conference 18:What’s new in Search? Ian Lockwood
#DGPConf18
►Search Console
►Mobile Ranking
►Voice Search
►Featured Snippets
►Technical Updates
►Help From Google
►New Keyword Planner
►New Ad Features
►Google Shopping
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New Search Console
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New Search Console
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Mobile Speed Update
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PageSpeed Insights Update
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Google Mobile Scorecard
https://www.thinkwithgoogle.com/feature/mobile/
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Mobile Speed Impact Calculator
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More Sites Moving To Mobile-First Index
►Server logs will show
significant increase in
Googlebot
Smartphone crawling
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AMP Stories
https://g.co/ampstories
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Growth Of Voice Search
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Growth Of Voice Search
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Voice Search Ranking Data
►PageSpeed
►HTTPS
►Domain authority
►Average voice search result is 29 words long
►Average word count of page that result is taken from =
2,312 words
►40.7% of results from Featured Snippets
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Voice Search Ranking Information
• https://backlinko.com/voice-search-seo-study
• https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf
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Ranking For Position Zero: Featured Snippets
• Look for opportunities (e.g. “People also ask”)
►Repeat the question prominently in your page in a
heading tag (<h1>, <h2> etc.)
►Directly follow it with a short, direct answer paragraph
(40-55 words) or a list
►Follow this with more information (new paragraph,
images, data in a table etc.)
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Multifaceted Featured Snippets
https://blog.google/products/search/reintroduction-googles-featured-snippets/
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Google My Business Review Incentive Penalty
►100 reviews down to just one
►Don’t use reviews for advertising purposes. This
includes, but is not limited to, posting email addresses,
phone numbers, social media links or links to other
websites in your reviews.
►Don’t include promotional or commercial content.
►Don’t offer or accept money in exchange for reviews.
►Don’t solicit reviews from customers in bulk.
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Googlebot Doesn’t Support CSS Variables
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Chrome Not Secure July
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New Google SEO Starter Guide
https://support.google.com/webmasters/answer/7451184
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Google SEO Snippets Videos
https://youtu.be/p74HC4x5AUE
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Google Search Liaison
https://twitter.com/searchliaison
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What Else Does The Future Hold?
►Unlinked brand mentions a ranking signal?
►Heavier mobile interstitial penalties?
►More penalties for link building practices.
►Fake news algorithm update?
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New Keyword Planner
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New Keyword Planner
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Ad Variations
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Promotion Extensions
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Sunsetting Adwords Review Extensions
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More CSEs In Google Shopping
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Google Manufacturer Centre
https://www.google.com/retail/solutions/manufacturer-center/
Thank you
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Workshops delivered by Ian Lockwood
►Effective Search Engine Optimisation
►Understanding Google Analytics
►Converting Website Visitors into Sales
►Online Marketing for Local Businesses