Digital Hot List Presentation - Ayogo

Post on 17-May-2015

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Ayogo presents at nextMEDIA Toronto's 2010 Digital Hot List! The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.

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GoodLife

• founded in 2008• 7 full-time employees• development partnerships in India, Brazil• profitable

how we cut our teeth

the past four months

serious games

Person feeling fit

Person eating delicious treat

Game-ify your goalsAchievements and rewards

Reporting and Analytics

The Good Life

• Average number of completed healthy actions: 6• Players who have sent at least one challenge: 12• Players who received at least one challenge: 13• Players who accepted at least one challenge: 16

The Good Life

revenue model

• free to play• premium content• sponsorships

white-label

• three large projects through Q1 2011• localized into Spanish• new content and distribution partners