Post on 21-Apr-2017
transcript
@wearesocial • 1
DIGITAL INAPAC 2016
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016
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@wearesocial • 4
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
01
30
02
03
07
08
09
04
05
06
10
11
1213
17
18
19
1415
16
20
21
22
23
27
28
29
24
25
26
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CLICK HERE TO READ MORE OF WE ARE SOCIAL’S FREEREPORTS ON 232 COUNTRIES AROUND THE WORLD
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GLOBAL OVERVIEW
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GLOBAL DIGITAL SNAPSHOT
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence
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7.448
SEP2016
URBANISATION: 54%
3.630
PENETRATION: 49%
2.671
PENETRATION: 36%
4.779
PENETRATION: 64%
2.438
PENETRATION: 33%
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SEP2016 GLOBAL DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015
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+19% +26% +30%* +39%*
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NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
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INTERNET PENETRATION BY REGIONSEP2016
49%
88%
62%30%
54%
84%
66%
57%
69%
50%
49%
33%
44%
INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES)
• Sources: UN; InternetWorldStats, ITU, CIA
@wearesocial • 10
ACTIVE USERS BY SOCIAL PLATFORMSEP 2016
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
• Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016
1,712 1,000 1,000
899 806
652 555
500 313
300 300
282 218
200 122
106 100 100 100 100 100
FB MESSENGER
QZONE
TUMBLR
SKYPE
BAIDU TIEBA
SINA WEIBO
LINE
SNAPCHAT
YY
BBM
TELEGRAM
VIBER
VKONTAKTE
@wearesocial • 11
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER OF MOBILE
USERS (UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)
TOTAL NUMBEROF MOBILE
SUBSCRIPTIONS (CONNECTIONS)
AVERAGE NUMBER OF MOBILE
SUBSCRIPTIONS PER UNIQUE USER
• Sources: Worldometers; GSMA Intelligence
SEP2016
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4.78B 64% 7.82B 1.64
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REGIONAL OVERVIEW
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ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
BILLION BILLION BILLION BILLION BILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
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4.116
URBANISATION: 47%
1.825
PENETRATION: 44%
1.428
PENETRATION: 35%
3.860
vs. POPULATION: 94%
1.358
PENETRATION: 33%
DIGITAL IN ASIA-PACIFIC
@wearesocial • 14
SEP2016 APAC DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
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+27% +31% +4% +50%
GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION
@wearesocial • 15
APAC INTERNET USAGE
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GLOBALAVERAGE:
INDIA
CHINA
SOUTHKOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONGKONG
BANGLADESH
MONGOLIA
MALAYSIAVIETNAM
APACAVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUANEW GUINEA
THAILAND
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APAC INTERNET USESEP2016
49%
83%
93%90%
52%
34%
35%
74%
30%
18%
53%60%
53%
71%
85% 88%33%
50%
44%
28%
88%
92%
46%
9%
NATIONAL INTERNET PENETRATION FIGURES
• Sources: UN; InternetWorldStats, ITU, CIA
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APAC INTERNET USESEP2016
NATIONAL INTERNET PENETRATION FIGURES
GLOBALAVERAGE
• Sources: UN; InternetWorldStats, ITU, CIA
93%
92%
90%
88%
88%
85%
83%
78%
75%
74%
71%
60%
53%
53%
52%
50%
46%
44%
41%
40%
35%
34%
33%
32%
30%
28%
22%
20%
18%
9% 0.01%
JAPA
N
NEW
ZEA
LAN
D
SOUT
H K
ORE
A
TAIW
AN
AUST
RALI
A
HO
NG
KO
NG
SIN
GAP
ORE
MAC
AU
BRUN
EI
MAL
DIV
ES
MAL
AYSI
A
THAI
LAN
D
PHIL
IPPI
NES
VIET
NAM
CH
INA
MO
NG
OLI
A
FIJI
APAC
AVE
RAG
E
NEP
AL
BHUT
AN
IND
IA
IND
ON
ESIA
BAN
GLA
DES
H
CAM
BOD
IA
SRI L
ANKA
TIM
OR-
LEST
E
MYA
NM
AR
LAO
S
PAKI
STAN
PAPU
A N
EW G
UIN
EA
NO
RTH
KO
REA
@wearesocial • 18
GROWTH IN INTERNET USERSSEP2016
2,472
%
354%
136%
90%
75%
70%
65%
56%
41%
33%
32%
32%
30%
27%
24%
22%
21%
21%
19%
18%
17%
11%
10%
8% 8% 8% 6% 0% 0% 0% 0%
TIM
OR-
LEST
E
MYA
NM
AR
MO
NG
OLI
A
IND
IA
NO
RTH
KO
REA
PAPU
A N
EW G
UIN
EA
LAO
S
MAL
DIV
ES
BHUT
AN
NEP
AL
BAN
GLA
DES
H
CAM
BOD
IA
SRI L
ANKA
APAC
AVE
RAG
E
FIJI
PHIL
IPPI
NES
IND
ON
ESIA
VIET
NAM
MAC
AU
PAKI
STAN
THAI
LAN
D
CH
INA
TAIW
AN
HO
NG
KO
NG
MAL
AYSI
A
JAPA
N
SIN
GAP
ORE
AUST
RALI
A
BRUN
EI
SOUT
H K
ORE
A
NEW
ZEA
LAN
D
• Sources: UN; InternetWorldStats, ITU, CIA
GLOBALAVERAGE
19%
@wearesocial • 19
SEP2016
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
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39% 58% 3% 0.02%-17% +18% -14% -
SHARE OF WEB TRAFFIC: ASIA
• Source: StatCounter, Q3 2016
@wearesocial • 20
SEP2016
SHARE OF WEB PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
SHARE OF WEB PAGES SERVED: OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
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58% 31% 11% 0.01%-7% +22% -13% +40%
SHARE OF WEB TRAFFIC: OCEANIA
• Source: StatCounter, Q3 2016
@wearesocial • 21
APAC SOCIAL MEDIA USAGE
@wearesocial • 22
GLOBALAVERAGE:
INDIA
CHINA
SOUTHKOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONGKONG
BANGLADESH
MONGOLIA
MALAYSIAVIETNAM
APACAVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUANEW GUINEA
THAILAND
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SOCIAL MEDIA USESEP2016
36%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
69%
43%82%
58%
34%
12%
71%
20%
14%
43%59%
53%
62%
68% 72%14%
47%
35%
28%
62%
66%
42%
5%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
@wearesocial • 23
SEP2016 APAC SOCIAL MEDIA USE
##
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
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1.428BILLION
35% 1.358BILLION
33%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
@wearesocial • 24
SOCIAL MEDIA USESEP2016
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
GLOBALAVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
71%
70%
69%
68%
66%
62%
62%
61%
59%
58%
53%
47%
43%
43%
42%
35%
34%
31%
28%
27%
23%
20%
20%
19%
14%
14%
12% 5%
<0.01%
SOUT
H K
ORE
A
TAIW
AN
MAL
DIV
ES
BRUN
EI
SIN
GAP
ORE
HO
NG
KO
NG
NEW
ZEA
LAN
D
MAL
AYSI
A
AUST
RALI
A
MAC
AU
THAI
LAN
D
CH
INA
PHIL
IPPI
NES
MO
NG
OLI
A
JAPA
N
VIET
NAM FI
JI
APAC
AVE
RAG
E
IND
ON
ESIA
BHUT
AN
TIM
OR-
LEST
E
CAM
BOD
IA
NEP
AL
MYA
NM
AR
SRI L
ANKA
LAO
S
PAKI
STAN
BAN
GLA
DES
H
IND
IA
PAPU
A N
EW G
UIN
EA
NO
RTH
KO
REA
@wearesocial • 25
GROWTH IN SOCIAL MEDIA USESEP2016
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
189%
91%
76%
75%
67%
50%
46%
38%
36%
35%
33%
31%
30%
29%
28%
27%
27%
23%
19%
18%
15%
15%
13%
12%
12%
9% 4% 2% N/A
N/A
N/A
MYA
NM
AR
LAO
S
TIM
OR-
LEST
E
CAM
BOD
IA
BAN
GLA
DES
H
NO
RTH
KO
REA
SRI L
ANKA
PAKI
STAN
BHUT
AN
NEP
AL
VIET
NAM
PAPU
A N
EW G
UIN
EA
MAL
DIV
ES
PHIL
IPPI
NES
CH
INA
MO
NG
OLI
A
APAC
AVE
RAG
E
IND
IA
IND
ON
ESIA
THAI
LAN
D
BRUN
EI
NEW
ZEA
LAN
D
MAC
AU FIJI
MAL
AYSI
A
AUST
RALI
A
HO
NG
KO
NG
TAIW
AN
JAPA
N
SOUT
H K
ORE
A
SIN
GAP
ORE
GLOBALAVERAGE
26%
@wearesocial • 26
GLOBALAVERAGE:
INDIA
CHINA
SOUTHKOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONGKONG
BANGLADESH
MONGOLIA
MALAYSIAVIETNAM
APACAVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUANEW GUINEA
THAILAND
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MOBILE SOCIAL USESEP2016
33%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
65%
43%82%
58%
29%
10%
65%
16%
12%
36%59%
46%
56%
61% 72%11%
44%
33%
23%
54%
57%
38%
4%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
@wearesocial • 27
MOBILE SOCIALSEP2016
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
GLOBALAVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
66%
65%
65%
61%
59%
58%
57%
57%
56%
54%
46%
44%
43%
38%
36%
33%
29%
28%
23%
22%
20%
17%
16%
16%
12%
11%
10% 4%
<0.01%
SOUT
H K
ORE
A
TAIW
AN
BRUN
EI
SIN
GAP
ORE
MAL
DIV
ES
HO
NG
KO
NG
THAI
LAN
D
CH
INA
MAC
AU
NEW
ZEA
LAN
D
MAL
AYSI
A
AUST
RALI
A
PHIL
IPPI
NES
MO
NG
OLI
A
JAPA
N
FIJI
VIET
NAM
APAC
AVE
RAG
E
IND
ON
ESIA
BHUT
AN
TIM
OR-
LEST
E
CAM
BOD
IA
NEP
AL
MYA
NM
AR
LAO
S
SRI L
ANKA
PAKI
STAN
BAN
GLA
DES
H
IND
IA
PAPU
A N
EW G
UIN
EA
NO
RTH
KO
REA
@wearesocial • 28
GROWTH IN MOBILE SOCIAL USESEP2016
165%
90%
77%
59%
59%
55%
55%
50%
50%
43%
41%
36%
33%
32%
31%
31%
27%
20%
19%
18%
18%
17%
16%
13%
13%
10%
7% 5%
N/A
N/A
N/A
MYA
NM
AR
NO
RTH
KO
REA
LAO
S
CAM
BOD
IA
CH
INA
BAN
GLA
DES
H
TIM
OR-
LEST
E
SRI L
ANKA
APAC
AVE
RAG
E
BHUT
AN
MO
NG
OLI
A
PAKI
STAN
THAI
LAN
D
MAL
DIV
ES
VIET
NAM
PHIL
IPPI
NES
NEP
AL
IND
IA
IND
ON
ESIA
NEW
ZEA
LAN
D
PAPU
A N
EW G
UIN
EA
BRUN
EI
TAIW
AN FIJI
MAC
AU
MAL
AYSI
A
HO
NG
KO
NG
AUST
RALI
A
JAPA
N
SOUT
H K
ORE
A
SIN
GAP
ORE
GLOBALAVERAGE
39%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
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APAC MOBILE PHONE USAGE
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GLOBALAVERAGE:
INDIA
CHINA
SOUTHKOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONGKONG
BANGLADESH
MONGOLIA
MALAYSIAVIETNAM
APACAVERAGE
TIMOR-LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUANEW GUINEA
THAILAND
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MOBILE USESEP2016
105%
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
145%
137%113%
95%
126%
77%
198%
124%
66%
152%122%
117%
142%
178% 139%83%
160%
94%
89%
127%
131%
124%
49%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
@wearesocial • 31
MOBILE CONNECTIONSSEP2016
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBALAVERAGE
313%
198%
178%
166%
160%
152%
145%
142%
139%
137%
131%
127%
126%
124%
124%
122%
122%
117%
113%
95%
94%
93%
89%
88%
83%
77%
73%
68%
66%
49%
13%
MAC
AU
MAL
DIV
ES
HO
NG
KO
NG
CAM
BOD
IA
MO
NG
OLI
A
VIET
NAM
SIN
GAP
ORE
MAL
AYSI
A
TAIW
AN
JAPA
N
NEW
ZEA
LAN
D
AUST
RALI
A
IND
ON
ESIA
SRI L
ANKA FIJI
BRUN
EI
THAI
LAN
D
PHIL
IPPI
NES
SOUT
H K
ORE
A
CH
INA
APAC
AVE
RAG
E
NEP
AL
TIM
OR-
LEST
E
BHUT
AN
BAN
GLA
DES
H
IND
IA
LAO
S
MYA
NM
AR
PAKI
STAN
PAPU
A N
EW G
UIN
EA
NO
RTH
KO
REA
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
@wearesocial • 32
GROWTH IN MOBILE CONNECTIONSSEP2016
175%
54%
23%
21%
18%
11%
11%
11%
11%
9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1%
0% -1%
-6%
-15%
-15%
-28%
MYA
NM
AR
MO
NG
OLI
A
TIM
OR-
LEST
E
BHUT
AN
NO
RTH
KO
REA
VIET
NAM
JAPA
N
FIJI
BAN
GLA
DES
H
MAC
AU
MAL
DIV
ES
CAM
BOD
IA
IND
IA
NEP
AL
IND
ON
ESIA
PAPU
A N
EW G
UIN
EA
BRUN
EI
NEW
ZEA
LAN
D
PHIL
IPPI
NES
MAL
AYSI
A
APAC
AVE
RAG
E
HO
NG
KO
NG
AUST
RALI
A
SOUT
H K
ORE
A
CH
INA
TAIW
AN
SIN
GAP
ORE
SRI L
ANKA
THAI
LAN
D
PAKI
STAN
LAO
S
GLOBALAVERAGE
10%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
@wearesocial • 33
APAC COUNTRY SNAPSHOTS
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AUSTRALIA
@wearesocial • 35
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
15.0
PENETRATION: 62%
30.6
vs. POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
@wearesocial • 36
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
= +9% +2% +5%
@wearesocial • 37
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.5
1.3
1.9
1.5
1.2
0.9
0.6
0.4
1.4
1.9
1.3
0.9
0.6 0.5
15,000,000 53% 47%
6% 3% 3%
18% 9% 9%
26% 13% 13%
19% 10% 9%
14% 8% 6%
10% 6% 4%
7% 4% 3%
@wearesocial • 38
BANGLADESH
@wearesocial • 39
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
162.0
URBANISATION: 35%
53.9
PENETRATION: 33%
22.0
PENETRATION: 14%
134.4
vs. POPULATION: 83%
18.0
PENETRATION: 11%
DIGITAL IN BANGLADESH
@wearesocial • 40
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+32% +67% +11% +55%
@wearesocial • 41
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.9
2.8
1.0 0.2 0.1 0.02 0.02
2.3
8.2
4.7
1.2 0.3 0.1 0.1
22,000,000 23% 77%
15% 4% 11%
50% 13% 37%
26% 5% 21%
6% 1% 5%
1.7% 0.4% 1.3%
0.5% 0.1% 0.4%
0.5% 0.1% 0.4%
@wearesocial • 42
BHUTAN
@wearesocial • 43
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
779
URBANISATION: 39%
310
PENETRATION: 40%
240
PENETRATION: 31%
689
vs. POPULATION: 88%
220
PENETRATION: 28%
DIGITAL IN BHUTAN
@wearesocial • 44
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+41% +36% +21% +43%
@wearesocial • 45
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
17
39
29
8 2 1 2
20
51 47
17
6 1 2
240,000 40% 60%
15% 7% 8%
37% 16% 21%
31% 12% 19%
10% 3% 7%
4% 1.0% 2.6%
0.7% 0.2% 0.5%
1.7% 0.7% 1.0%
@wearesocial • 46
BRUNEI DARUSSALAM
@wearesocial • 47
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
426
URBANISATION: 78%
319
PENETRATION: 75%
300
PENETRATION: 70%
521
vs. POPULATION: 122%
280
PENETRATION: 66%
DIGITAL IN BRUNEI DARUSSALAM
@wearesocial • 48
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
= +15% +5% +17%
@wearesocial • 49
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
6
32
47
29
13
5 3
6
40
63
34
15
5 5
300,000 44% 56%
4% 2% 2%
24% 11% 13%
37% 16% 21%
21% 10% 11%
9% 4% 5%
3% 2% 2%
2% 1% 2%
@wearesocial • 50
CAMBODIA
@wearesocial • 51
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
15.7
URBANISATION: 21%
5.0
PENETRATION: 32%
4.2
PENETRATION: 27%
26.0
vs. POPULATION: 166%
3.5
PENETRATION: 22%
DIGITAL IN CAMBODIA
@wearesocial • 52
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+32% +75% +7% +59%
@wearesocial • 53
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
230
787
492
84 28 13 7
270
1,078
895
206 69
23 16
4,200,000 39% 61%
12% 5% 6%
44% 19% 26%
33% 12% 21%
7% 2% 5%
2.3% 0.7% 1.6%
0.8% 0.3% 0.5%
0.5% 0.2% 0.4%
@wearesocial • 54
CHINA
@wearesocial • 55
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
1,379
URBANISATION: 57%
721
PENETRATION: 52%
806
PENETRATION: 58%
1,314
vs. POPULATION: 95%
806
PENETRATION: 58%
DIGITAL IN CHINA
@wearesocial • 56
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+11% +28% +1% +59%
@wearesocial • 57
FIJI
@wearesocial • 58
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
895
URBANISATION: 54%
415
PENETRATION: 46%
380
PENETRATION: 42%
1,110
vs. POPULATION: 124%
340
PENETRATION: 38%
DIGITAL IN FIJI
@wearesocial • 59
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+24% +12% +11% +13%
@wearesocial • 60
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
20
59 57
29
13
5 2
21
63 62
30
12
5 4
380,000 48% 52%
11% 5% 6%
32% 15% 17%
31% 15% 16%
16% 8% 8%
6.6% 3.4% 3.2%
2.7% 1.3% 1.4%
1.4% 0.4% 0.9%
@wearesocial • 61
HONG KONG
@wearesocial • 62
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
7.3
URBANISATION: 100%
6.2
PENETRATION: 85%
5.0
PENETRATION: 68%
13.0
vs. POPULATION: 178%
4.5
PENETRATION: 61%
DIGITAL IN HONG KONG
@wearesocial • 63
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+8% +4% +2% +7%
@wearesocial • 64
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
120
491
930
594
284
181 129
97
418
704
506
286
176 110
5,000,000 54% 46%
4% 2% 2%
18% 10% 8%
33% 19% 14%
22% 12% 10%
11% 6% 6%
7% 4% 4%
5% 3% 2%
@wearesocial • 65
INDIA
@wearesocial • 66
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
1,319
URBANISATION: 33%
462
PENETRATION: 35%
153
PENETRATION: 12%
1,012
vs. POPULATION: 77%
130
PENETRATION: 10%
DIGITAL IN INDIA
@wearesocial • 67
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+90% +23% +7% +20%
@wearesocial • 68
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4
16.5
10.6 3.6
1.7 0.7 0.3
12
49.1
35.5
12.5
4.2 2.1 0.9
153,000,000 24% 76%
10% 2% 8%
43% 11% 32%
30% 7% 23%
11% 2% 8%
3.8% 1.1% 2.7%
1.8% 0.4% 1.4%
0.8% 0.2% 0.6%
@wearesocial • 69
INDONESIA
@wearesocial • 70
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
259.1
URBANISATION: 55%
88.1
PENETRATION: 34%
88.0
PENETRATION: 34%
326.3
vs. POPULATION: 126%
76.0
PENETRATION: 29%
DIGITAL IN INDONESIA
@wearesocial • 71
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+21% +19% +6% +19%
@wearesocial • 72
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
14.7
9.2
3.5 1.2 0.3 0.3
8
19.0
15.6
5.6
1.7 0.4
1.3
88,000,000 41% 59%
18% 9% 9%
38% 17% 21%
28% 10% 18%
10% 4% 6%
3.2% 1.3% 1.9%
0.8% 0.3% 0.5%
1.8% 0.3% 1.5%
@wearesocial • 73
JAPAN
@wearesocial • 74
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
126.4
URBANISATION: 94%
118.0
PENETRATION: 93%
54.5
PENETRATION: 43%
173.3
vs. POPULATION: 137%
54.5
PENETRATION: 43%
DIGITAL IN JAPAN
@wearesocial • 75
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+8% [N/A] +11% [N/A]
@wearesocial • 76
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
2.2
4.1
2.9
1.6
0.6 0.2 0.3
2.2
3.8
3.3
2.2
1.0
0.5
25,000,000 48% 52%
1% 1% 1%
18% 9% 9%
32% 16% 15%
25% 12% 13%
15% 7% 9%
6% 2% 4%
3% 1% 2%
@wearesocial • 77
LAOS
@wearesocial • 78
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
6.86
URBANISATION: 40%
1.40
PENETRATION: 20%
1.30
PENETRATION: 19%
5.03
vs. POPULATION: 73%
1.10
PENETRATION: 16%
DIGITAL IN LAOS
@wearesocial • 79
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+65% +91% -28% +77%
@wearesocial • 80
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
227
154
50 18 5 2
110
282
213
81
38 13 6
1,300,000 43% 57%
17% 8% 8%
39% 17% 22%
28% 12% 16%
10% 4% 6%
4.3% 1.4% 2.9%
1.3% 0.3% 1.0%
0.6% 0.2% 0.4%
@wearesocial • 81
MACAU
@wearesocial • 82
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
592
PENETRATION: 100%
460
PENETRATION: 78%
360
PENETRATION: 61%
1,851
vs. POPULATION: 313%
340
PENETRATION: 57%
DIGITAL IN MACAU
@wearesocial • 83
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+19% +13% +9% +13%
@wearesocial • 84
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
39
80
35
18
7 6
6
34
69
32
14
6 5
360,000 54% 46%
4% 2% 2%
20% 11% 9%
41% 22% 19%
19% 10% 9%
9% 5% 4%
4% 2% 2%
3% 2% 1%
@wearesocial • 85
MALAYSIA
@wearesocial • 86
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
30.5
URBANISATION: 75%
21.7
PENETRATION: 71%
19.0
PENETRATION: 62%
43.4
vs. POPULATION: 142%
17.0
PENETRATION: 56%
DIGITAL IN MALAYSIA
@wearesocial • 87
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+8% +12% +4% +10%
@wearesocial • 88
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
2.4
2.7
1.5
0.8
0.3 0.1 0.6
3.1
3.7
1.8
0.9
0.4 0.2
19,000,000 44% 56%
6% 3% 3%
29% 12% 16%
34% 14% 19%
17% 8% 9%
9% 4% 5%
4% 2% 2%
1.5% 0.4% 1.0%
@wearesocial • 89
THE MALDIVES
@wearesocial • 90
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
367
URBANISATION: 47%
270
PENETRATION: 74%
260
PENETRATION: 71%
725
vs. POPULATION: 198%
240
PENETRATION: 65%
DIGITAL IN THE MALDIVES
@wearesocial • 91
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+56% +30% +8% +32%
@wearesocial • 92
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
7
25.7
35.3
12.8 4.8 1.6 0.7
10
48.8
73.3
27.7
9.8 3.3 1.6
260,000 34% 66%
6% 3% 4%
28% 10% 19%
41% 13% 28%
15% 5% 11%
6% 2% 4%
1.9% 0.6% 1.2%
0.9% 0.3% 0.6%
@wearesocial • 93
MONGOLIA
@wearesocial • 94
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
2.98
URBANISATION: 73%
1.50
PENETRATION: 50%
1.40
PENETRATION: 47%
4.77
vs. POPULATION: 160%
1.30
PENETRATION: 44%
DIGITAL IN MONGOLIA
@wearesocial • 95
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+136% +27% +54% +41%
@wearesocial • 96
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
196
234
114
57
19 13
99
190
224
90
34 11 11
1,400,000 53% 47%
15% 8% 7%
28% 14% 14%
33% 17% 16%
15% 8% 6%
6% 4% 2%
2.2% 1.4% 0.8%
1.7% 0.9% 0.8%
@wearesocial • 97
MYANMAR
@wearesocial • 98
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
54.1
URBANISATION: 35%
11.8
PENETRATION: 22%
11.0
PENETRATION: 20%
36.6
vs. POPULATION: 68%
9.0
PENETRATION: 17%
DIGITAL IN MYANMAR
@wearesocial • 99
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+354% +189% +175% +165%
@wearesocial • 100
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.4
1.9
1.1
0.3 0.1 0.1 0.03
0.7
3.4
2.0
0.6 0.2 0.1 0.1
11,000,000 36% 64%
9% 3% 6%
49% 17% 31%
28% 10% 18%
8% 3% 5%
3.1% 1.3% 1.7%
1.8% 0.7% 1.2%
0.8% 0.2% 0.6%
@wearesocial • 101
NEPAL
@wearesocial • 102
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
28.7
URBANISATION: 19%
11.7
PENETRATION: 41%
6.5
PENETRATION: 23%
26.7
vs. POPULATION: 93%
5.6
PENETRATION: 20%
DIGITAL IN NEPAL
@wearesocial • 103
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+33% +35% +6% +27%
@wearesocial • 104
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
1.0
0.6
0.1 0.0 0.02 0.04
0.6
1.7
1.5
0.3 0.1 0.1 0.1
6,500,000 33% 67%
13% 4% 8%
42% 16% 26%
33% 10% 23%
7% 2% 5%
2.3% 0.6% 1.8%
1.5% 0.3% 1.2%
1.7% 0.6% 1.2%
@wearesocial • 105
NEW ZEALAND
@wearesocial • 106
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
4.55
URBANISATION: 86%
4.16
PENETRATION: 92%
3.00
PENETRATION: 66%
5.98
vs. POPULATION: 131%
2.60
PENETRATION: 57%
DIGITAL IN NEW ZEALAND
@wearesocial • 107
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
= +15% +5% +18%
@wearesocial • 108
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3,000,000 59% 41%
8% 4% 4%
20% 10% 10%
24% 12% 12%
17% 9% 8%
14% 8% 6%
10% 6% 4%
7% 4% 3%
120
296
356
282
252
178
133 110
309
361
232
180
116 90
@wearesocial • 109
NORTH KOREA
@wearesocial • 110
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
25.22
URBANISATION: 61%
0.014
PENETRATION: <0.1%
0.012
PENETRATION: <0.1%
3.31
vs. POPULATION: 13%
0.010
PENETRATION: <0.1%
DIGITAL IN NORTH KOREA
@wearesocial • 111
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+75% +50% +18% +90%
@wearesocial • 112
PAKISTAN
@wearesocial • 113
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
190.9
URBANISATION: 39%
34.4
PENETRATION: 18%
27.0
PENETRATION: 14%
126.3
vs. POPULATION: 66%
22.0
PENETRATION: 12%
DIGITAL IN PAKISTAN
@wearesocial • 114
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+18% +38% -15% +36%
@wearesocial • 115
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.8
3.1
1.6 0.4 0.2 0.1 0.04
2.7
9.0
6.4
2.0 0.7
0.2 0.1
27,000,000 22% 78%
13% 3% 10%
44% 11% 33%
29% 6% 24%
9% 1% 7%
3.3% 0.6% 2.7%
0.9% 0.2% 0.7%
0.7% 0.2% 0.5%
@wearesocial • 116
PAPUA NEW GUINEA
@wearesocial • 117
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
7.70
URBANISATION: 13%
0.72
PENETRATION: 9%
0.42
PENETRATION: 5%
3.80
vs. POPULATION: 49%
0.33
PENETRATION: 4%
DIGITAL IN PAPUA NEW GUINEA
@wearesocial • 118
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+70% +31% +5% +18%
@wearesocial • 119
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
28
69
41
15 5 1 4
31
97
74
32
14 5 7
420,000 39% 61%
14% 7% 7%
39% 16% 23%
27% 10% 18%
11% 4% 7%
4.5% 1.3% 3.2%
1.4% 0.3% 1.1%
2.6% 1.0% 1.6%
@wearesocial • 120
THE PHILIPPINES
@wearesocial • 121
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
101.5
URBANISATION: 44%
54.0
PENETRATION: 53%
54.0
PENETRATION: 53%
119.2
vs. POPULATION: 117%
47.0
PENETRATION: 46%
DIGITAL IN THE PHILIPPINES
@wearesocial • 122
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+22% +29% +4% +31%
@wearesocial • 123
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4.5
9.5
7.6
3.6
1.9 1.0 0.5
3.8
9.0
7.5
3.3
1.3 0.7 0.4
54,000,000 52% 48%
13% 7% 6%
35% 18% 17%
28% 14% 14%
13% 7% 6%
6% 4% 2%
3% 2% 1%
2% 1% 1%
@wearesocial • 124
SINGAPORE
@wearesocial • 125
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
5.65
URBANISATION: 100%
4.70
PENETRATION: 83%
3.90
PENETRATION: 69%
8.22
vs. POPULATION: 145%
3.70
PENETRATION: 65%
DIGITAL IN SINGAPORE
@wearesocial • 126
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+6% [N/A] -1% [N/A]
@wearesocial • 127
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
57
338
623
409
231
142 53 55
402
743
442
241
141 60
3,900,000 47% 53%
3% 1% 1%
19% 9% 10%
35% 16% 19%
22% 10% 11%
12% 6% 6%
7% 4% 4%
3% 1% 2%
@wearesocial • 128
SOUTH KOREA
@wearesocial • 129
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
50.4
URBANISATION: 83%
45.3
PENETRATION: 90%
41.5
PENETRATION: 82%
57.1
vs. POPULATION: 113%
41.5
PENETRATION: 82%
DIGITAL IN SOUTH KOREA
@wearesocial • 130
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
= [N/A] +2% [N/A]
@wearesocial • 131
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
1.2
2.3 2.1
1.1
0.6 0.2
0.04
1.1
2.7 2.8
1.6
0.9
0.3 0.1
17,000,000 44% 56%
13% 7% 6%
29% 13% 16%
29% 13% 16%
16% 6% 9%
9% 4% 5%
3.1% 1.1% 2.0%
0.7% 0.2% 0.5%
@wearesocial • 132
SRI LANKA
@wearesocial • 133
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
20.76
URBANISATION: 18%
6.23
PENETRATION: 30%
4.10
PENETRATION: 20%
25.83
vs. POPULATION: 124%
3.30
PENETRATION: 16%
DIGITAL IN SRI LANKA
@wearesocial • 134
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+30% +46% -6% +50%
@wearesocial • 135
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
72
447 436
157 56 22 10
300
966 992
444
130 52 26
4,100,000 29% 71%
9% 2% 7%
34% 11% 23%
35% 11% 24%
15% 4% 11%
4.5% 1.4% 3.2%
1.8% 0.5% 1.3%
0.9% 0.2% 0.6%
@wearesocial • 136
TAIWAN
@wearesocial • 137
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
23.5
URBANISATION: 78%
20.6
PENETRATION: 88%
17.0
PENETRATION: 72%
32.6
vs. POPULATION: 139%
17.0
PENETRATION: 72%
DIGITAL IN TAIWAN
@wearesocial • 138
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+10% +2% = +16%
@wearesocial • 139
SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
1.6
2.4
1.9
1.2
0.6
0.2
0.5
1.6
2.3
1.9
1.1
0.5
0.2
17,000,000 51% 49%
6% 3% 3%
19% 10% 10%
28% 14% 14%
23% 12% 11%
14% 7% 6%
7% 4% 3%
3% 1% 1%
@wearesocial • 140
THAILAND
@wearesocial • 141
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
68.1
URBANISATION: 52%
41.0
PENETRATION: 60%
40.0
PENETRATION: 59%
82.8
vs. POPULATION: 122%
40.0
PENETRATION: 59%
DIGITAL IN THAILAND
@wearesocial • 142
SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+17% +18% -15% +33%
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SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
2.3
5.9 5.7
3.1
1.6
0.7 0.3
2.2
6.3 6.2
3.1
1.4
0.7 0.5
40,000,000 49% 51%
10% 5% 5%
31% 15% 16%
30% 14% 16%
16% 8% 8%
8% 4% 4%
4% 2% 2%
2% 1% 1%
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TIMOR-LESTE
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ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
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1.20
PENETRATION: 33%
0.34
PENETRATION: 28%
0.33
PENETRATION: 28%
1.06
vs. POPULATION: 89%
0.27
PENETRATION: 23%
DIGITAL IN TIMOR-LESTE
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SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+2,472% +76% +23% +55%
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SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
25
59
27
6 1.3 0.5 1.0
44
100
58
13 4 1.0 4
330,000 35% 65%
20% 7% 13%
46% 17% 29%
25% 8% 17%
5% 2% 4%
1.5% 0.4% 1.2%
0.4% 0.1% 0.3%
1.3% 0.3% 1.0%
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VIETNAM
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ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
SEP2016
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocialwearesocial
93.9
URBANISATION: 34%
49.5
PENETRATION: 53%
40.0
PENETRATION: 43%
143.0
vs. POPULATION: 152%
34.0
PENETRATION: 36%
DIGITAL IN VIETNAM
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SEP2016 DIGITAL GROWTH TRENDS
GROWTH IN THE NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
wearesocialwearesocial
wearesocial
+21% +33% +11% +31%
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SEP2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17 YEARS OLD
65+ YEARS OLD
18 – 24 YEARS OLD
25 – 34 YEARS OLD
35 – 44 YEARS OLD
45 – 54YEARS OLD
FEMALE
MALE
55 – 64 YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3.3
6.5
5.6
2.0
0.8 0.3 0.1
3.5
7.2 7.1
2.4
0.9 0.4 0.2
40,000,000 46% 54%
17% 8% 9%
34% 16% 18%
32% 14% 18%
11% 5% 6%
4% 2% 2%
1.7% 0.8% 0.9%
0.7% 0.2% 0.5%
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CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP16
@wearesocial • 153
CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES
@wearesocial • 154
SOURCES USED IN THIS REPORT
Population dataUnited Nations World Population Prospects, 2015 Revision; United Nations World Urbanization Prospects, 2014 Revision.
Internet user dataFigures derived from the latest available data published by Internet World Stats, the International Telecoms Union (ITU), and the United States Central Intelligence Agency (CIA), as at 23 August 2016.
Social media active account dataFigures represent the latest publicly reported monthly active user (MAU) data, as published by Facebook, Tencent, LINE, Kakao, and VKontakte (via LiveInternet.ru) up until 02 September 2016. Cited figures relate solely to the largest active social platform in each respective country (based on the largest MAU data reported via public media), and do not factor individuals’ use of multiple social platforms in order to avoid double-counting, so actual social media user figures may potentially be higher than those quoted.
Mobile phone connections and user dataLatest reported data published by GSMA Intelligence, correct as at 02 September 2016
Icons and graphicsSpecial thanks to TheNounProject.com for inspiring many of the icons in this report.
Note: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in APAC in 2015 report, available for free download via http://bit.ly/DSMAP15
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IMPORTANT NOTES
We Are Social publishes its compendia of digital, social, and mobile media statistics on a periodic basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/wassgss.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
@wearesocial • 156
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@WEARESOCIAL
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