Digital Influence - The social professional

transcript

The Social

ProfessionalDigital Business

Solutions

Influential Digitalwww.influential.com.au

Dallas McMillan B.V.Sc, B.Sc.(Vet)

Small animal vet since 2001Partner at Cairns Vet ClinicBuilt first website in 2004Passionate about digital branding

about me

Create remarkable brands, designs and campaignsWe want to help our clients create extraordinary businesses that thrive in the new digital economy

We’ve got Social in our DNAWe’re constantly learning how we can better work with and help our clients. We don’t have all the answers!“The smartest person in the room, is the room”

about Influentialour vision

about usSERVICES

WEB DESIGN

SOCIAL MEDIA

DIGITAL STRATEGY

BRANDING MARKETING

They know it is part of the puzzle, but are unsure how to use it:• To attract more customers• To build trust with clients• To win more business

Business owners are confusedabout social media and the internet

Visibility

PROFITABILITYCredibility

• They don’t have a shareable brand that is suited to Social Media• They don’t get their team involved, and forget that social media is ALL about people,

or leave it to the marketing department (See mistake 1)• They don’t have a clear strategy – so waste time and energy online• They don’t have a way of turning social leads into sales• Most businesses just aren’t where their customers can find them online• They try to use Social Media to sell rather than to brand their business and build

relationships• They quit to early and aren’t consistent – Random acts of marketing

COMMON MISTAKESBusiness owners make on Social Media

STAGE 01BRAND

STAGE 02CULTURE

STAGE 03STRATEGY

STAGE 04WEBSITE

STAGE 05NETWORK

STAGE 06CONNEC

Digital brand development

STAGE 07CAMPAIGN

9Z 8 9

CRAFT YOUR BRANDYour brand h positions you as THE BEST at what you do, and conveys your value to your ideal client

People,Culture &teams

STRATEGYEstablish your goals, your target market, and build a profile of your ideal client

Facebook is the most popular social network with

>1 Billion

FACEBOOK

Google+ is the social side of the Google ecosystem

GOOGLE +

Pinterest, Instagram etc for sharing photos &

infographics

YouTube & other video sites: Host and share video for free

YOUTUBE

LinkedIn is the leading business networking site

Twitter is fast paced and up to date micro social site

TWITTER

Social Networks

BUILD A SYSTEMBuild a system for referrals within your business – and make it easy for people to share your brand and refer new business to you

Facebook is the most popular social network with

>1 Billion

FACEBOOK

Google+ is the social side of the Google ecosystem

GOOGLE +

Pinterest, Instagram etc for sharing photos &

infographics

YouTube & other video sites: Host and share video for free

YOUTUBE

LinkedIn is the leading business networking site

Twitter is fast paced and up to date micro social site

TWITTER

Social Networks

The New Referral Process

CampaignLong term efforts based on a sound strategy gets results Create a campaign toward strengthening relationships and your brand.

See you soon!

YOUTHANK

FOR watching

• Established Business• Spending money on marketing • (Eg. Yellow pages, Radio, TV)

• Owner is on-board/involved with the process• Has a passion for their product

• Wants to deepen relationship with clients• Is progressive – we are change agents!• Isn’t shy – they will get noticed!

Ideal Referral?

We are based in Cairns

Most of our team are in Cairns but we

employ top contractors globally.Phone or email contact is welcome

CONTACTt +61 7 4032 0000

t 0410 503037

SERVICEDESKs dallasmcmillan

visit us14 Spence St,

Cairns

contact usBoland Centre Cairns

Go ahead. Ask away. Give us your best shot.

QUESTIONS andANSWERSWhere we hope you’ll find the answer to any question you may have about

Digital Influence - The social professional

Marketing