GET SOCIAL

GO DEEP

GIVE BACK

Social media meets

social action

The Bullseye: Seriously Social

The Bullseye: Seriously Social

Shark Week

Go Deep and Give Back• Sharkopedia: Authoritative Fun• Shark Finbassadors: Experts Takeover• Save Sharks: Fan Take Action Get Social • Facebook: Native Video + Social + Celeb• Snapchat: Engaging a Younger Demo• Meerkat: New Partnership• Instagram: Finbassadors• Pinterest: Engaging the Female Demo• Giphy: GIFs = Hype

Shark Finbassadors

Sharkopedia

• Nearly 2,000 hours over 7 months

• Over 400 individual pieces of content

• Over 30 custom illustrations

• Fully sourced and credited

• Highly visual and interactive

• Aimed at a general audience wanting to know more about sharks

The Results...

• Highest-rated SHARK WEEK ever

• +111% year over year lift in visitors to SharkWeek.com with 6M visitors

• +300% growth on Instagram

• #1 spot on Nielsen Social TV Ratings for four days in one week

• Over 20M Facebook video views

• Sharkopedia accounted for over 8M video and page views

Discovery VR

Treasure Abounds When You Keep Digging

A movement is bornwhen hope is ignited

ObjectiveEngage viewers around the world and on every platformto watch, be inspired, and take action.

AudienceViewers in 220 countries and territories around the world.

Plan• #StartWith1Thing• Behind the Scenes video• 30 Days Social countdown• Educator Outreach• Virtual Reality