Digital innovation in universities, Prof Martyn Harrow & Dr Phil Richards,Jisc

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Digital innovation in universities, Prof Martyn Harrow & Dr Phil Richards,Jisc

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Professor Martyn Harrow, Chief Executive & Dr Phil Richards, Chief Innovation Officer, JiscUUK – Using digital innovation to enhance university marketing and communication

Digital innovation in universities23/10/2014

Outline

»Why digital?

»Co-opetition

»Digital innovation in Universities

»Digital marketing & communication

Why digital?

Why digital?

New Jisc for new digital times

Our missionTo enable people in higher education, further education and skills in the UK to perform at the forefront of international practice by exploiting fully the possibilities of modern digital empowerment, content and connectivity.

…New opportunities…

Unprecedented challenges

Fast developing capabilities

HE, FE & Skills

Digital technologies

Value in the here and now Selective investment in new futures

Jisc strategic framework & impact areas

Vision&

Mission

Impact areas

Strategic platforms

Core principle: deep customer engagement

Digitaltechnologie

s

Digitalresources

Digitalfutures

Ten areas where our customers will benefit from Jisc’s support

Strategic enablers and valuesPeople

andorganisati

on

IT andinformatio

n

Finance and

operations

Culture and

identity

1. Research enablement

2. Learning, teaching and the digital student experience

3. Sector and enterprise efficiency

4. Collaboration and internationalisation

5. Open agenda

6. Data and analytics

7. Digital translation and transformation from other sectors

8. Institutional and academic leadership in the digital age

9. Cyber security and access and identity management (AIM) 10. Digital standards and policies at UK/ European/ international level

Co-opetition

Co-opetition

‘USP towers’

‘Foundation of commonality’

Digital innovation in Universities

The innovative organisation

»Autonomous, differentiated› Clarity of vision within chosen niche

»Open-minded

»Accepting failure

»Supportive

»Seeding serendipity

»Leadership to develop the right culture

The Janet networkOur shared foundation for digital innovation

Our ‘national grid’ for big research data, computing & cloud

Industrial-scale data centre

Industrial-scale data centre

Universities and research institutions

technologies

Jisc cloud innovation platform…

… for rapid App … & corporate system development

Digital marketing & communications

Gartner Group findings

»Globalisation increasing competition

»HE lagging other industries in digital marketing

»Opportunity to leapfrog competition in other countries by learning from commercial

»Digital marketing key to overall institutionalmarketing

Gartner Group recommendations

»Develop digital marketing roadmap

»Understand four basic digital marketing types› Addressable advertising› Contextual marketing› Social marketing› Transactional marketing

»Align marketing to prospective students selection process

»Leverage what other leaders are doing inside and outside sector

Summary

Summary

»UK HE needs digital technology innovation› 5% of GDP – important to keep at global forefront

»Co-opetition› Still room for collaboration –

especially with international› Jisc keen to listen and help

»Digital innovation key to continued success of UK HE› Innovative digital marketing key strand

»Enjoy rest of the day

Questions

Find out more…

Professor Martyn HarrowCEO

m.harrow@jisc.ac.uk

One CastleparkTower HillBristolBS2 0JAT 020 3697 5800

info@jisc.ac.ukjisc.ac.uk

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