The #1 discovery platform for kids and teens

As seen in...

Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv

Physical retail footprint

Digital content

Fragmented hardware usage

Changing engagement patterns

Increasing discovery gap

Digital marketing for kids is now MORE difficult

The problem:

Where to direct marketing safely & effectively?

$1B+ spent each year marketing to kids & teens* *Digital marketing spend of $200M (UK) + $800M (US) based on estimates from Nielsen, Ofcom, FTC and industry sources.

Digital Discovery

the UK’s #1 kids discovery platform

Physical Discovery

Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv

8M+ kids/month across our multi-channel platform

•  Kids Network: the largest online ad network for kids content in the UK (7.5M UU)

•  Kids Mobile Network: the largest premium mobile ad network for kids in Europe (5M MAU)

•  Box of Awesome: the UK’s leading discovery service for 8-14 kids (200k members)

•  Swapit: eBay for kids: the largest swap-exchange platform in UK (1.5M members)

Data

•  SuperAwesome Club: the UK’s leading loyalty club for kids/teens (200k members)

•  Research: quarterly, monthly and bespoke research reports

Customers include: Movies Toys Publishers

Video Games

TV & Music FMCG Other

Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv

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Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv

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