THIS PRESENTATION WILL GIVE YOU THE BASIC KNOWLEDGE OF “SEO” L IKE WHAT IS SEO, ITS TOOLS,

ITS TYPES, TECHNIQUES, BENEFITS. WHICH HELPS YOU TO KNOW MORE ABOUT SEO.

Introduction

ALL MAJOR SEARCH ENGINES SUCH AS GOOGLE,  B ING AND YAHOO HAVE PRIMARY SEARCH

RESULTS, WHERE WEB PAGES AND OTHER CONTENT SUCH AS VIDEOS OR LOCAL L IST INGS ARE SHOWN AND

RANKED BASED ON WHAT THE SEARCH ENGINE CONSIDERS MOST RELEVANT TO USERS. PAYMENT ISN ’T

INVOLVED, AS IT IS WITH PAID SEARCH ADS.

About SEO.

WHAT IS SEOBENEFITS OF SEOTYPES OF SEOTECHNIQUES OF SEOTOOLS USED IN SEO

AGENDA

SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF AFFECTING THE VISIBILITY OF

A WEBSITE OR A WEB PAGE IN A WEB SEARCH ENGINE'S UNPAID RESULTS—OFTEN

REFERRED TO AS "NATURAL ", "ORGANIC“ ,OR "EARNED" RESULTS.

What is SEO

1. The Results are Low Cost (In Comparison to Ad words and PPC)2. Definite Increase in Traffic3. Higher Brand Credibility, People Trust Google4. Better ROI (Return on Investment) Than Normal Ads5. Your Competitors Are Doing It6. Take Your Business to the Next Level7. 250 Million Websites on the Web, SEO Makes You Stand Out8. 60% Of Clicks Go to the First Result9. You’ll Have Access to Data10. The Results are Permanent.

ON PAGE OFF PAGE

• C O D E VA L I D AT I O N S O C I A L B O O K M A R K I N G• K E Y W O R D R E S E A R C H A R T I C L E S U B M I S S I O N• M E TA TA G U P D AT I O N L I N K B U I L D I N G• X M L S I T E M A P C R E AT I O N B L O G C O M M E N T I N G• I M A G E O P T I M I Z AT I O N B U S I N E S S L I S T I N G• C O N T E N T O P T I M I Z AT I O N P R E S S R E L E A S E• R O B O T. T X T ( I F N E E D E D ) B L O G C R E AT I O N

Types Of SEO.

What is Black Hat SEO.

IN SEARCH ENGINE OPTIMIZATION (SEO) TERMINOLOGY,  BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATEGIES, TECHNIQUES AND TACTICS THAT FOCUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINES GUIDELINES.

IN SEARCH ENGINE OPTIMIZATION (SEO) TERMINOLOGY,  WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATEGIES, TECHNIQUES AND TACTICS THAT FOCUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICIES.

What is White Hat SEO.

 GOOGLE PAGE SPEED INSIGHTS

IT HELPS YOU TO CHECK THE SPEED AND USABILITY OF YOUR SITE ON

MULTIPLE DEVICES.

 MOZ LOCAL LISTING SCORE

IT HELPS YOU TO SEE HOW YOUR LOCAL BUSINESS LOOKS ONLINE.

KEYWORDTOOL.IO

IT GIVES YOU 700+ KEYWORD IDEAS BASED ON A SINGLE KEYWORD WHICH YOU CAN USE TO

HIGHLIGHT YOUR CONTENT

Google Keyword Tool.

GOOGLE ANALYTICS

IT PROVIDES YOU THE COMPLETE WEB STATS AND SEARCH INSIGHTS .

 

Google Analytics Tool.

GOOGLE WEB MASTER

IT HELPS TO DO COMPLETE WEBSITE ANALYSIS, G IVES YOU ALERTS AND MAINTAIN ERROR REPORTS OF YOUR

WEBSITE.

Google Web Master Tool.

OPEN SITE EXPLORERIT IS USED FOR COMPREHENSIVE

LINK ANALYSIS.

GOOGLE KEYWORD PLANNERIT KNOW WHAT PEOPLE SEARCH FOR AND GIVES THE BEST RESULTS RELATED TO

YOUR KEYWORD.

Google Ad word Keyword Planner Tool.

QUICK SPROUT WEBSITE ANALYZER

IT IS USED FOR FULL ANALYSIS OF YOUR WEBSITE.

Quick Sprout Website Analyzer Tool.

 

SIMILAR WEBVIEW SITE STATS FOR ANY DOMAIN

USE THIS TOOL TO COMPARE TRAFFIC BETWEEN TWO WEBSITES, A HELPFUL TOOL FOR

COMPETITOR RESEARCH.

Similar Web Tool

TODAY SEO IS SPREADING WORLDWIDE AND MANY OF US USE THIS TO PROMOTE OUR BUSINESS ONLINE WHICH IS CHEAPER IN COST AND IN RETURN IT GIVES THE BEST RESULTS AND HELPS OUR BUSINESS TO CLIMB ON THE TOP.