E-mail Marketing:!!Mobile changes everything !!

Mobile is more than Smartphones!

2

Let’s have a look at smartphones and his usages!

Smartphone owners?!

4

28%

48%

Do you really think mobile is slowing down?!

What is the first thing you do in the morning?!

6

What do we do on a smartphone?!

Today the focus is E-mail!

8

Mobile e-mail brings the delete !

2,39%

Be aware, there is no second chance…!

… and mobiles importance has increased a lot in e-mails!

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53% 55%

51% 50% 52%

47%

39% 37%

34%

29% 28% 30% 29% 28%

31% 34% 34%

33%

18% 17% 19%

21% 20% 22%

27% 29% 33%

0%

10%

20%

30%

40%

50%

60%

Platform opens by month 2011 -2012

Desk

Webmail

Mobile

… with slight variations across businesses…!

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80% 70% 75%

20% 25% 30%

8 27 17,5

12 3 7.5

… so that today, mobile is the winner!

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37% 34%

39%

34% 34% 34% 34% 35% 31% 31% 32% 32% 32%

34% 33% 33%

32% 31% 28% 29% 29% 29% 29% 28% 28%

25% 25% 25% 25% 24% 23% 23%

31%

35% 34% 37% 37% 38% 39% 39%

43% 42% 43% 43% 43% 43% 44% 44%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Platform opens by month 2012 -2013

Desk

Webmail

Mobile

« Mobiles » have increased in variety!

Mobile E-mail is mostly Marketing!

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Do marketeers consider E-mail on Mobile important !

33%

67%

2012-2013

NO

YES

80%

20% 2013-2014

NO

YES

But how to tackle the challenge ?

E-mail should look great across platforms!

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So much concepts …!

Fixed design!!

Liquid/Fluid design!!

Adaptive design!!

Responsive web design!!

Segmented design!!!!!

Fixed design!

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Liquid/Fluid Design!

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Adaptive Design !

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Responsive!

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Responsive Design but!

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Segmented design!

Another approach Mobile First!

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Example of mobile first approach !

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A few tips!

Build your mobile version(s) since

start Font sizes

matters Stick to 1 column

Design for touch Image ok but … Title and pre-

header

Timing Matters

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Button design : a rule of thumbs!

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Tuesday Thursday … back to timing !

But never forget who is the king!

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Jonathan Wuurman!wuurj@actito.be!!Stand D18!!Presentation jusk ask me or!check our site!!New survey about e-mail!is coming soon join it!!

Let’s share during DMF or later!31

References!

l  Email monday!l  Litmus!l  Email on acid!l  IAB!l  Data News!l  GFK!l  http://themeforest.net!l  Actito!

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