description
Take a closer look at how hotels in 2014 and on-wards will take advantage of new technologies and eventually increase their bookings..... instead of being just a source of information. #1 Continued Growth of Mobile - 50% of direct online bookings will be made through mobile by the year 2014. #2 Importance of Video Engagement - 81% of online travel bookers look at a video before making their booking. #3 Re-Targeting Strategy is Key - Did you know that 96% of people who visit a website leave without making a booking. #4 OTA vs Direct Bookings - Travelers go through 20+ websites before making a booking. Minimize this by creating a strong branded website with social media presence to help increase "Direct Bookings". #5 Year of Google+ - This will become the MOST IMPORTANT social network for SEO growth in 2014. Also learn more about Google Carousel. New search that focuses on local searches. #6 Greater Use of Google Analytics - Marketers will dive deeper into Google Analytics to better understand their online customer trends and behavior...instead of it being just another monthly report. Things to Take Away - Mobile growth will not stop - Engage your customers with a video - Re-target customers that left your website - Create more direct bookings - Google+ is really happening, start now - Use Google Analytics to learn more about your visitors behaviors More information about digital marketing trends can be found at WolfgangJaegel.com