Digital Marketing for Real Estate. How to generate sales online.

Post on 09-Jan-2017

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transcript

DIGITALMARKETING FORREAL ESTATE

dsmarketing.biz

LEADS GUARANTEED

MARKETINGHASCHANGEDWEATHER YOU LIKE IT OR NOT

OLD MARKETINGPLAYBOOK IS BROKEN

86%skip tv ads

44%never open

200Mno call list

91%unsubscribe

GIVE CUSTOMERSWHAT THEYLOVE IN ORDER TO ATTRACT THEM

INBOUNDMARKETING

WEBSITECONTENTSHARING

ATTRACT

BLOGS, VIDEOS, INFOGRAPHICS, PICTURES,EBOOKS, PRESENTATIONS

CURRENTLOOKS GREATWORKS WELL

WEBSITE

DIY - FREECUSTOM DESIGN - $10KTOTAL SOLUTION - $250

CUSTOMIZEDTARGETEDHIGH VALUE

CONTENT

RIGHT PLACERIGHT TIME

SOCIAL MEDIAADWORDSSEO

TRAFFIC

CONTENTQUALITY LINKSANALYTICS

SEO

CREATESHAREANALYZEIMPROVE

LONGTAIL KEYWORDSHIGH CONVERSION ADLANDING PAGE

ADWORDS

LOWER COSTINCREASE CONVERSION

COPY WITH CTA FORMSLEAD CAPTURE

CONVERSION

4U: USEFULNESS, ULTRA SPECIFICITY,URGENCY, UNIQUENESS

CALLSUTM TAGSA/B TESTS

ANALYTICS

GOOGLE ANALYTICS, YANDEX.METRIKATRACK; KEYWORDS,GOALS, SOURCES, WEBVISOR

DRIP EMAILMAIL MERGEAUTOMATION

EMAILS

LEADS NOT READY TO BUYRETURNING CLIENTSREFERRALS

416.859.4334@DSMARKETINGBIZDSMARKETING.BIZ

QUESTIONS

DENIS SEREBRYAKOVSENIOR MARKETING CONSULTANT