Digital Marketing is the promotion of products or brand through electronic media that differs it from

traditional marketing.

l It helps in online promotion of product or business which help to compete with your competitor.

l Digital Marketing is more cost effective than traditional marketing.

l It provides good benefits by digital marketing techniques.l Good interaction is provided with the audience.l It focuses on BRAND reputation.

Digital Marketing includes Social Media marketing and Search Engine Optimization.

Email marketing,mobile marketing,social networking,content making are a part of Digital

Marketing.

Social Media Marketing or SMM refers to the online marketing or promotion which is done through various social sites.

Search engine optimization or SEO is used for managing visibility of a website or web page. It helps in link building and

traffic generation.

Digital Marketing is growing rapidly as its an era of digitalization now.

People are getting digital or they are doing their most work by online means they get better and quick

information, service.

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