PRODUCED BY

Digital media trading, marketing/adtech and programmatic Australian market – as at May 2015

Agency Trading Desks (ATD)

Indy trading desks

Demand Side Platforms (DSP)

Social

Search

Performance/lead gen

Marketing & ad management

CRM

Email

Content

E-commerce

Digital publishers – IAB members

Major publishers

Sales agents & ad networks

Vertical ad networks

Affiliate

Blog networks/outreach

IPTV/SVOD

Digital music streaming

PRODUCED BY

Exchanges

Supply side platforms (SSP)

Publisher alliance

Retargeting

Ad serving

Customer data platform (CDP)/onboarding

Data management platform (DMP)/data partners

Tag management

Ad verification/attribution

Mobile

Video

Programmatic direct

Programmatic (TV/DOOH)

iBeacons & location

Media-tech

Measurement (audience/campaign)

Display Media Trading – Marketing/Adtech – Programmatic – Measurement & Attribution