Digital self defense iia isaca it audit seminar

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Rochester IIA & ISACA IT Audit SeminarDecember 10, 2015Ben Woelk, CISSP

ISO Program ManagerRochester Institute of Technology

Copyright © 2015 Rochester Institute of Technology

Presentation Overview• Background• Communications Plan Basics• RIT Implementation• Success?• Discussion

Copyright © 2014 Rochester Institute of Technology

BACKGROUND

Copyright © 2015 Rochester Institute of Technology

My Background• Corporate• Higher Education

– ISO Office– Adjunct

• Techcomm• Computing Security

Copyright © 2014 Rochester Institute of Technology

Rochester Institute of Technology

• RIT Environment– 18,500 students– 3,500 faculty and

staff– International

Locations– ~40,000+ systems on

the network at any given time

– Very skilled IT security students

Copyright © 2014 Rochester Institute of Technology

RIT Information Security • RIT ISO

– 3 full time• Information Security

Officer• Program Manager• Sr. Forensics Investigator

– 1-4 student employees• Mix of coop and part-time

• Risk Management, not Information Technology

Copyright © 2014 Rochester Institute of Technology

COMMUNICATIONS PLAN BASICS

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Communications Plan• Benefits

– Systematic approach– Repeatable– Set and achieve goals– Be proactive– Be strategy driven, not event driven– Strategic plan drives marketing/communications

plan

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TechComm 101• “We explain things” (R. J. Lippincott,

Intercom)• Characteristics

– Interactive and adaptable– Reader centered

• Personas– Contextualized– Concise– Visual– Cross cultural

Copyright © 2014 Rochester Institute of Technology

RIT IMPLEMENTATION

Copyright © 2015 Rochester Institute of Technology

Digital Self Defense Goals• Inform the entire population about threats.• Educate new members of the RIT community

on Information Security topics.• Maintain current information outputs and

engagement on Information Security topics.• Create new avenues for communication to

expand awareness of Information Security office.

• Inform community of new Infosec initiatives

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Challenges• Multiple audiences• Messaging overload• 30% annual turnover• What, me worry?• Dry/technical subject

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Security Awareness Plan• Components

– Audience analysis– Key messages– Communications channels– Calendar of promotions– Develop relationships

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Target Audiences

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Strategies• Consistent outreach• Creative/fun deliverables • New communication channels• “What’s in it for me?” fulfillment

– Emphasizing home use– Easy-to-implement best practices– Consequences of non-compliance– Interactive elements

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Key Message• Short and Simple

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Calendar of Promotions

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Monthly TopicsMonth Topic

June, July, August Pre-Semester, Start of Semester

September New Students, New Semester, New Threats

October Cyber Security Awareness Month

November No Click November

December Scams and Hoaxes

January Data Privacy Month

February Ph(F)ebruary Phish

March Mobile Device Madness

April Spring Cleaning

May Graduating to Good Passwords

Copyright © 2015 Rochester Institute of Technology

Pre-Semester/Start of Semester

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Communications Channels• What’s the best vehicle?

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Develop Relationships

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RIT Infosec Website

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RIT Social Media

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Posters

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Go Phish

https://www.pinterest.com/ritinfosec/playing-cards-by-rit-information-security/

Copyright © 2014 Rochester Institute of Technology

Alerts and Advisories• Message Center

Portal/email• Ad hoc• ~20 per academic

year

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Move-in

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New Student Orientation

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Lightning Talks• Six minute presentations• Slides move every 18 seconds• Topics

– Online reputation management– Illegal file sharing– Safe use of social media– Securing mobile devices

Copyright © 2015 Rochester Institute of Technology

DSD Lightning Talk

• https://www.youtube.com/watch?v=-Yo8TV-ZLbE

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New vehicles this fall• Bus posters• Employee Benefits Fair• RIT Information Security

Field Guide to Identifying Phishing and Scams

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DSD 101 classes• Tips, Tricks, and Best Practices for staying

safe online– Monthly– Departmental presentations

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RIT Digital Self Defense Team• Launched 11/11/15

– Using internal survey tool to collect metrics and recruit team members

– 535 survey participants; 206 joined DSD Team

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In Development• Phishing exercises

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SUCCESS?

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Evaluation Tools• Internal survey tool

– Fall baseline (open now)– Spring progress

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Social Media Evaluation

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External Evaluations• Use with care• Kred (2013)

– Influence (trust)– Outreach (propensity to share)

• Klout (2009)– Perceived social influence

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Evaluate and Make Mid-Course Corrections

• You will make mistakes• Don’t be afraid to make a change• Did it make a difference?

• Ways to evaluate– Surveys– Analytics

From austinevan

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Key Success Factors• What’s in it for them?• Relevant at home as well as at work• Reach them where they are

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Resources• EDUCAUSE

– Cybersecurity Awareness Resource Library– Security Awareness Quick Start and Advanced

Guides• W. K. Kellogg Foundation

Template for Strategic Communications Plan• Richard Johnson-Sheehan Technical

Communication Today• Society for Technical Communication

Copyright © 2015 Rochester Institute of Technology

Contact MeBen WoelkBen.woelk@gmail.com; ben.woelk@rit.edu Benwoelk.com@benwoelkwww.linkedin.com/in/benwoelk/

Copyright © 2014 Rochester Institute of Technology

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