Digital strategies March 14

Post on 09-May-2015

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transcript

“What comes second and third when we are all digital first?”

Professor Charlie BeckettPolis, LSE

@CharlieBeckettc.h.beckett@lse.ac.uk

Key change areas

1. Technology 2. Institution/organisation 3. Market/Locale 4. Public/audience 5. Nature of News 6. Nature of Journalist

Technology: always changing

Technology: latest phases

Organisation: more complex

Organisation: rebuilding (public service) news orgs

Organisation: rebuilding (public service) news orgs

Market

Market

Market: new public service competition

Public

Public

Public

Public

News is different, people make it

News is differently designed

News is consumed differently

News is different: relevant

Journalist: work flows

Journalist: resources

Journalist: start-up culture

Journalist: create new brands

Journalist: build/curate the news

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“What comes second and third when we are all digital first?”

Professor Charlie BeckettPolis, LSE

@CharlieBeckettc.h.beckett@lse.ac.uk