Post on 07-Jan-2017
transcript
M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron jo@duvalunion.com
We are business consultants for a digital
world.
Our mission is to help organization transform.
O N A
P E R S O N A L
N O T E
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who Are You?
Expect a smack in the face…Digital Disruption is real
What do These 4 have in common?
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
What can we learn?
Digital Disruption is a story of…
%
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
But your app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a
week
NEW
THEM
The Tipping Point
YOU
THEM
THE IMPACT OF D I G I T A L
DIGITAL CHANGES Yo u r Bu s i n e s s
http://benchmademodern.com/
Watch This
DIGITAL CHANGES Organizat ions
YOU ARE A M E D I A CO M PA N Y
VR
YOU BECOME O P E N AND F L E X I B L E
Are you
Scared or
Inspired?
@jcaudron
Don’t worry, we’ve got a PLAN
YOU NEED TO Scan YOUR
ENVIRONMENT
DETERMINE THE IMPACT
CREATE A North Star VISION
DEFINE A Transformation STRATEGY
DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
KNOW WHO YOU
WORK FOR
@jcaudron
@jcaudron
@jcaudron
@jcaudron
@jcaudron
@jcaudron
@jcaudron
@jcaudron
@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION
TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
Thank You!
DOWNLOAD THE SLIDES www.speakersbase.com/JO