Digital trends 2014 presentation

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Digital trends 2014 presentation by Creuna Finland CEO, Jani Kekkonen at tiistai-klubi event 25.3.2014

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Digital trends2014

Creuna - A leading agency for a connected world

CreunaA leading agency for a connected world

Jani KekkonenCEO, Creuna Finland

What we do

© Creuna

business+design

+technology

e-commercecompany sitesinformation sites & portalsbrand sitesintranetcustomer experience designservice designbranding and advertisingcontent managementonline marketingcampaignsmobilesocial mediaseo/semanalytics & insightscontent production…

For Example …

Aarhus

Helsinki

Oslo

Gothenburg

Copenhagen

StockholmStavanger

Where we are

© Creuna

Helsingborg

Arla

© Creuna

We bring Arla closer to their consumers, and help them to cultivate the digital land.

BoConcept

© Creuna

We strengthen BoConcept's presence on all digital platforms – internationally as well as in Denmark

Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay

Rottefella

© Creuna

We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.

City of Stockholm

© Creuna

We help Vestas create sustainable digital solutions that differentiate them from the competition and raise their business to new heights.

Vestas

© Creuna

Nordea

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The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.

Metro

© Creuna

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Digital trends2014

Creuna - A leading agency for a connected world

© Creuna

don’t think digital is like it’s

1999

Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane

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Everything will change

1#

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everything that can be digital will be

digital

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…and everything will be digital

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…and branches will be destroyed

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paper industry

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…magazines and news papers

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advertising

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MUSIC INDUSTRY

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TRAVEL AGENCIES

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RETAIL…

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Everything will be connected

# 2

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Wearable things# 3

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what is socially acceptable behavior?

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reading e-mail at meeting?

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Take a look at “time” from your watch?

Battle of privacy# 4

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Entertainment on demand

#3

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© Creuna

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Customer service?#5

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Personalization#6

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Integrated eCommerce

#7

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5%

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10%

Bye bye,channelsilos

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Social& social selling

#8

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© Creuna

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Personalization x2#9

Understanding the context

#11

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Talking ‘bout a revolution

Original image: http://www.flickr.com/photos/hansthijs/4567959944

thanks!Jani KekkonenCEO, Creuna Finland

creuna_FI CreunaFinlandwww.creuna.fi

Jani.kekkonen@creuna.fi

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