March 2015

Business Proprietary & Confidential

DIGITAL TRENDS IN TURKEY

1March 23, 2015

We Measure the Digital World

Every Website Every App

Traffic Trends Desktop & Mobile

Referring Traffic

Keywords

Advertising Analysis

Popular Pages

Downloads estimation

Active Users

Engagement per app

Retention Analysis

App store optimization

200+ Countries

Crawler(2.5B page/mo)

International Panel(The biggest panel in the world )

Direct Measurement(Learning Set)

ISP Data(Global Diversity)

How We Do It

Engagement CategorizationTrafficRanking Technologies

Data source integration

Big data processing

Machine learning algorithms

Our Company

Global Representatives

London Moscow Tel Aviv New York Tokyo Dubai Brazil

2009 120 $40MCompany

Founded

Employees Investments

Turkey Online Feb 2015

Turkey: Global Internet Giant

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Turkey: Global Internet Giant

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News Trends

Turkey: Massive Online News Consumers

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Turkey: 10.68%

UK: 9.45%

Germany: 8.92%

Russia: 9.38%

Percentage of Total Internet Traffic to News and Media Sites

Turkey: Massive News Consumers

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30% of Top 20 Sites are News and Media – double the rate of other large countries

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E-commerce

Trends

Most Shopping is Local, but…

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Big Foreign Companies are Growing Locally

13

Amazon.com

USA Traffic

Amazon.com

Turkey Traffic

Big Foreign Companies are Growing Locally

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eBay.com

USA Traffic

eBay.com

Turkey Traffic

Turkey is a Very Important Market for AliExpress

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Country Traffic Share of Disp Ads

Turkey 58.52%

Spain 52.65%

Brazil 49.62%

Russia 17.22%

United States 12.87%

How Important is Local in Turkey?

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Local Industry Leader Vs Top Foreign Players (Turkey)

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Local Industry Leader Vs Top Foreign Players (Greece)

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Local Industry Leader Vs Top Foreign Players (Italy)

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SEO is Crucial for Turkish e-

commerce

Traffic Source for Shopping Websites

Turkey

Global

Average

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Turkey UK USA

Search Traffic

Search Reliance for Shopping

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Turkey UK USA

Chart Title

Search Traffic Direct Traffic

Search vs. Direct

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2014 Winners & Losers

2014 Winners

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# Site CategoryCurrent Country

RankChange Since

20131 fullhdfilmizle.org Movies 69 ↑ 5912 n11.com Shopping 54 ↑ 3943 aliexpress.com Shopping 89 ↑ 2304 cumhuriyet.com.tr News and Media 58 ↑ 2285 karnaval.com Music and Audio 70 ↑ 1966 onedio.com News and Media 53 ↑ 1067 startv.com.tr TV and Video 51 ↑ 508 sozcu.com.tr News and Media 21 ↑ 489 morhipo.com Clothing 72 ↑ 28

10 linkedin.com Social Network 56 ↑ 2111 imdb.com Movies 35 ↑ 1912 osym.gov.tr Education 49 ↑ 1713 instagram.com Social Network 16 ↑ 1614 isbank.com.tr Banking 41 ↑ 915 wikipedia.org Dictionaries and Encyclopedias 12 ↑ 416 yandex.com.tr Search Engine 8 ↑ 3

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