Digital Universe Opportunities & Challenges0100001001101001011001110010000001000100011000010111010001100001

Digital Universe?

Images

Videos

Digital TVFinancial

Data

Monitoring Data

TollsTraffic

Parking Meters

Voice Calls

Text Messagin

g

Security Logs

Growth

From 2005 to 2020, the digital universe will grow by a factor of 300 Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

Data Geography

Emerging markets accounted for 20% of digital universe in 2005.

By 2020 this number is expected to grow to 62%

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

Cost & Investment Projections

Projected higher demand will result in lower cost per gigabyte. Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

True Value

Holding potential analytics value.

From now until 2020, the digital universe is projected to double every two years.

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

Opportunity

Surveillance footage

Embedded and medical devices

Entertainment and social media

Consumer Images

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

Challenges

2020 data security and protection will out pace digital universe itself

Only half the information that needs protection has protection

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

Endless Benefits

“Data is no longer regarded as static or stale, whose usefulness was finished once the

purpose for which it was collected was achieved… Rather, data has become a raw

material of business, a vital economic input, used to create a new form of economic

value. In fact, with the right mindset, data can be cleverly reused to become a

fountain of innovation and new services. The data can reveal secrets to those with the

humility, the willingness, and the tools to listen”

Source: Big Data by Viktor Mayer-Schonberger & Kenneth Cukier