Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

Post on 20-Jan-2015

235 views 0 download

Tags:

description

Presentation by Austin Walne, Product Manager, Customer Acquisition & Monetization, Mindjet Understanding how visitors interact with your web sites and mobile channels is critical for providing a better user experience. But what about visitor interaction with your web-based product? What features and capabilities are customers using? How are they navigating the application? Learn how Mindjet is using Tealium to tag its cloud application and connect the dots across multiple digital touch points.

transcript

Tagging the Customer Journey: Web, Mobile and Cloud-Based Applications

Austin Walne

walne

Product Manager, Customer Acquisition & Monetization at Mindjet

About Mindjet

+

Crawl – Walk – Run

CRAWL--

Website

Crawl – Website

Crawl – Website

Mindjet Retargeted Ad

WALK--

eCommerce

Walk – eCommerce/Engineering

RUN--

Engineering/Data Science

Thank You

Austin Walne

walne

Product Manager, Customer Acquisition & Monetization at Mindjet