Post on 01-Sep-2014
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A Bold Vision for 2014
Digitally included: Paving the way for the digital inclusion
of disabled people
Simon Hogg Digital Communications
A Bold Vision for 2014
About the Office for Disability Issues
• Leadership. We lead the government's vision of achieving equality for disabled people.
• Building skills. We share our knowledge and experiences, and provide tailored advice.
• Innovation. We test new policy ideas and new ways of delivering services.
A Bold Vision for 2014
• ODI is keen to address is the removal of barriers within society.
• ODI is concerned that everyone, including disabled people, are able to take advantage of the growing digital economy, and don’t face unnecessary barriers
• A study conducted by ODI in 2008 found that participants considered digital inclusion key to their feelings of social inclusion and participation.
• By ignoring the needs of disabled people service providers, whether within government or outside, risk actually increasing exclusion.
• The Employers Forum on Disability produced a study that showed 83% of disabled people will avoid spending money with companies that are inaccessible
A Bold Vision for 2014
A Key Digital Statistic
74% of non-disabled people within the UK use the internet
48% of disabled people within the UK use the internet
(OFCOM Digital Participation: 2010 Metrics Bulletin)
A Bold Vision for 2014
What are the Office for Disability Issue’s priorities for digital inclusion?
1. Enable disabled people to get online2. Ensure online services are inclusive3. Build understanding and capability across
government
A Bold Vision for 2014
Enabling disabled people to get online
• Working with Race Online 2012: how do we ensure disabled people are represented?
A Bold Vision for 2014
Ensuring government online services are inclusive• Accessibility: it’s not an afterthought! • Working with key government stakeholders to
• promote the interests and needs of disabled people in government working groups
• encourage effective involvement of disabled people and co-production
• facilitate conversation between disabled people, their organisations and government
A Bold Vision for 2014
Capability building
• Digital products– Website– Accessible Media Player
A Bold Vision for 2014
Our website was rewritten and restructured from scratch over the course of the summer. We wanted a website that gave quick and easy access to the tools and information we supply. We’ve also worked hard at optimising it for search, so you should find the information much more readily with Google. And of course we made sure that it was accessible to the widest range of visitors.
A Bold Vision for 2014
We’ve developed an accessible media player, which we want to make available to as many organisations as possible. It presents video and mp3s online to the highest accessibility standards, and is the first player to have been awarded RNIB’s Surf Right badge.
A Bold Vision for 2014
Capability building
• Digital products– Website– Accessible Media Player– Guidance documents
• Background on disability– Statistics and indicators– Definitions of disability– ODInsight: monthly e-newsletter
• Accessibility advice • Inclusive communications workshops
A Bold Vision for 2014
Where next?• We did a lot of groundwork last year, but
now we need your help!• Visit our website: www.odi.gov.uk• Are you a disabled people’s organisation?
We want to find out what you are doing.• If you want to collaborate on a digital project,
get in touch.
A Bold Vision for 2014
Links and resources
www.odi.gov.uk/communicationswww.odi.gov.uk/policy
www.odi.gov.uk/factswww.odi.gov.uk/roadmap-to-disability-equality
www.odi.gov.uk/playerwww.odigallery.co.uk
A Bold Vision for 2014
Keep in touch
www.odi.gov.uk/newslettertwitter.com/odigovuk
odi.communications@dwp.gsi.gov.uk
Simon Hogg Digital Communications