Marketing Innovations

WE HAVE CHANGED

http://www.youtube.com/watch?v=sIFYPQjYhv8

IT’S NOT A TECHNOLOGICAL CHANGE

…BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE

THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT

DESCION MAKING PROCESS HAS CHANGED

DESCION MAKING PROCESS HAS CHANGED

CONSUMERS ENVOLVEMENT

CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS

NORTH AMERICA - DIGITAL NATION

ISRAEL - A DIGITAL NATION

internetworldstats.comמקור:

%Pop. Population Users YEAR STATE

18.2% 6,986,639 1,270,000 2000 ISRAEL

74.0% 7,112,358 5,263,146 2008 ISRAEL

74.1% 307,212,123 227,636,000 2008 United States

79.8% 48,755,000 61,113,205 2008 UK

85.4% 14,272,700 16,715,999 2008 Netherlands

74.0% 94,000,000 127,078,679 2008 Japan

67.7% 42,050,465 62,150,775 2008 France

67.1% 55,221,183 82,329,758 2008 Germany

דיגיטלית - אומה ישראל

WEBSITE UNIQUE USERS

(MILLIONS)

MONTHLY FREQUENCY

TIME PER VISIT

(MINUTES)

General 4.03 62.6 28.3Google 3.09 34.6 1.4

Walla 2.56 29.6 6.0Facebook 2.3 29.6 6.5

Youtube 2.2 10.6 9.5Ynet 1.7 11.7 3.4

Source: Comscore, September 2009

DIGITAL WITH A SPOON

WHAT HAS NOT CHANGED?

PEOPLE NEED BRANDS

BRANDS ARE WHAT PEOPLE SAY, THINK, FEEL ABOUT THE BRANDS

NEW WAYS TO CONNECT PEOPLE WITH BRANDS

8MARKETING TRENDS

• DIGITAL EVOLUTION

• CONVERSATION MARKETING

• REAL TIME MARKETING

• CELLULAR AND APPS

• LOCATION BASED SERVICES

• CO-CREATING

• INFLUENCERS MARKETING

• FREE

1DIGITAL EVOLUTION

DIGITAL IS NOT ANOTHER CHANNEL

ADVERTISING

PR

POS

R&D

DIGITAL

CUSTOMER SERVICE

Source: CAN’T REMEMBER

ADVERTISING

PR

POS

R&D

DIG

ITAL

CUSTOMER SERVICE

DIGITAL CAN RE-DEFINE ANY CHANNEL

DIGITAL CUSTOMER SERVICE

R&D CREATES DIGITAL CONTENT

DIGITAL POS

DIGITAL SEGMENTATION

DIGITAL ‘OFFLINE’ ADVERTISING

2CONVERSATION

PEOPLE TALK ABOUT US

AGE OF CONVERSATION

•LISTEN•JOIN•CREATE

BRANDS ARE THEIR CONTENT

BRANDS ARE THEIR CONTENT

BRANDS DEVELOP COMMUNITIES

BUZZ CAMPAINGS

3REAL-TIME

MAKE THE MOST OF NOW

•SERVICE - NOW•INFO - NOW•CONTENT - NOW

REAL TIME LIFE

WELCOME TO NOW

REAL TIME NEWS

REAL TIME SEARCH

TRENDING TOPICS

TWITTER OFFERS A NEW MARKETING BENCHMARK

REAL TIME SERVICE

BEST BUY INTRODUCES - TWELPFORCE

REAL TIME WEBSITES

REAL TIME UPDATES

REAL TIME CONSUMPTION

REAL TIME BRAND MONITORING

4CELLULAR AND APPS

Life Goes Mobile

FROM CELLULARS TO

MULTIMEDIA COMPUTERS

APPS STORES

Life Goes Mobile

DEALS ALERTS MORTGAGE BANK ACCOUNT

FOLLOW YOUR MONEY

SHOPPING LIST

NEAREST ATM

WISDOM OF CROWDS GPS

LIVE BROADCAST

5LOCATION BASED SERVICES

LOCATION NASED SOCIAL NETWORKS

EAT AND TELL / SHOP AND TELL

TELLS YOU WHAT YOU SEE SERVICE

POTENTIAL DATES ARE AROUND

INDEXING TRAFFIC

TOP NIGHTLIFE SPOTS

MOBILE BUSINESSES

6CO-CREATION

MARKET WITH AND NOT TO

Why Brainstorming if you can Webstorming?

WE WANT YOUR IDEAS

YOUR IDEAS, OUR MONEY

FOR PROFESSIONALS

7INFLUENCERS MARKETING

FAVORITE PLACES OF CELEBS

"Fiesta Movement"

INFLUENCERS AS CAMPAIGN LEADERS

BLOGERS ARE MESSENGERS

WORKERS AS INFLUENCERS

HIRING ACCORDING TO SOCIAL POTENTIAL

8FREE

FREE AS A BUSINESS MODEL

WE ARE SPOILED

570,000 FREE CUPS OF COFFEE

POSITIVE CONVERSATIONS RATIO FROM 25% TO 51% ִ170,000 170,000$ THE COST OF 568,000 CUPS

FREE BUYS YOU MEDIA

FREE BUYS YOU PR

FREE FOR REVIEWS AND TRIALS

SUMMARY

DIGITAL OFFERS A NEW PARADIGM

NICHESMASS

CONNECTCOMMUNICATE

UTILITIESCAMPAIGNS

MESSAGES CONTENT

CONSUMERS AMBASSADORS

A FUTURE BEYOND IMAGINATION

IT’S DIGITIME