DISCUSS FACTORS INFLUENCING CONFORMITY

For this Learning Outcome, we’ll be looking at:

Minority InfluenceGroupthink

Culture

FACTORS INFLUENCING CONFORMITY

Majority Influence

Minority Influence

SOCIAL INFLUENCE

European Psychologists were critical of their American

counterparts preoccupation with conformity and the power of the

majority influence.

MINORITY INFLUENCE

European Psychologists were critical of their American

counterparts preoccupation with conformity and the power of the

majority influence.

Why might this be the case?

MINORITY INFLUENCE

How would history play out if majority influence were the

only social influence?

MINORITY INFLUENCE

Can you think of an example from history where the

majority have conformed to the minority?

How about in your own life?

MINORITY INFLUENCE

Imagine that you are in the minority and you want the majority to conform to your

ideas.How could you go about doing

that?

Make notes on Minority Influence.You will be adding to them later.

MINORITY INFLUENCE

Moscovici et al. (1969).Two confederates and 4 naïve participants.

MINORITY INFLUENCE

Moscovici et al. (1969).Two confederates and 4 naïve participants.

Confederates call “green” to subset of blue slides.

MINORITY INFLUENCE

Moscovici et al. (1969).Two confederates and 4 naïve participants.

Confederates call “green” to subset of blue slides.

About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)

MINORITY INFLUENCE

Moscovici et al. (1969).Two confederates and 4 naïve participants.

Confederates call “green” to subset of blue slides.

About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)

About 8% overall conformity in such circumstances. (92% not)

MINORITY INFLUENCE

Moscovici et al. (1969).Two confederates and 4 naïve participants.

Confederates call “green” to subset of blue slides.

About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)

About 8% overall conformity in such circumstances. (92% not)

Lowered threshold for perception of green among experimental participants - genuine conversion.

MINORITY INFLUENCE

GROUPTHINK

GROUPTHINKWHAT HAPPENED AT THE BAY OF

PIGS IN 1961?

GROUPTHINKCHALLENGER