Post on 18-Feb-2017
transcript
TWO BROTHERS WALTER ELIAS & ROY OLIVER DISNEY ARE THE FOUNDERS OF THE WALT DISNEY COMPANY.
1923 Debut of Mickey mouseIn steamboat Wil lie.
1932-Licensingbecame a formalBusiness unit.
1950-Expandbeyond film andTelevision.
1955-OpenedDisney Land inCalifornia
2004-ObesityEpidemic
2006-DCP launchesOffering of fresh fruits
Everyone’s favourite rubbish-compactor ,WALL-E, was named afterWALTER ELIAS DISNEY.
DCP SIX BUSINESS LINES
Buena Vista Games
Home & Infants
Hardlines
Publishing
Softlines
Toys
In 2005, Disney consumer product was the world’s largest licensorwith more than $21 billion in retail sales of licensed products..
THE BASIC PERCEPT “DISNEY WAS ABOUT FUN”ENABLED THE COMPANY TO REACHSUPERMARKETS.
Now,DISNEY
CORPORATE STRATEGY
The first strategy predisposed using widely acceptable products such as milk, in healthier form. Secondly, DCP has selected some already healthy foods and made them go under
the company’s brand. Thirdly , they used the product packaging to encourage the sampling of products
MARKETING STRATEGY
Partnership With Mcdonald’s
PROMOTION STRATEGYPROMOTION STRATEGY
DISNEY’S
WAL
T D
ISN
EY
Direct flight to Disney parks cutsout the travel agents fees More efficient and cheaper.Brand image.High qualityNew products and services.Strong advertising
Planning permission rejection.Environmental disruption.Unable to meet demands and costs.Customers: Change in tasteLess disposable income
STRENGTHS
WEAKNESSES
Advancements in technology.Demographic changes.More family disposable income.Advancements in transport methods making it cheaper totravel.
Legal action:Could close down if a risk is identified.Political:Certain things could be banned.Economical:Recession/inflation/under employment.Unstable climate.
CHALLENGES FACED BY DISNEY CONSUMER PRODUCTS
SOLUTION ANALYSIS
RECOMMENDATIONS
PRESENTATION BY D.RAVALI, IIITDM KANCHEEPURAM DURING AN INTERNSHIP UNDER
PROF.SAMEER MATHUR IIM LUCKNOW