Disruptive Marketing Trends in Financial Services

transcript

Presented by Will Bordelon, Executive Vice President, Vertical Markets at Merkle, Inc.

Trends in Banking• Millennials are now the largest demographic, and they behave very differently

• All consumers are shifting how they research, shop, and buy

• As household acquisition channels evolve, we are challenged in understanding the customer and matching products and services

• “Disruptors” are providing alternative offerings

Watch this presentation in Merkle’s Performance Marketing for Financial Services

video series.

Trends in Cards and Payments• The card market is back—as is competition for cards and balances

• Retooling of competitive capability sets: Direct Mail Digital

• Millennials aren’t taking up credit cards like previous generations

• Mobile wallet impacting card “visibility” and rotation

video series.

Trends in Consumer Finance

• Mortgage interest rates rising and purchased mortgage on the rise

• Unsecured consumer lending on the rise

• Consumers’ research and purchase habits shifting

• Alternative “Fintech” lenders are taking share

video series.

Trends in Wealth Management• The participant experience is becoming part of the product and

battlefield for differentiation

• Established players are investing in experience-based technology

• Online players are extending the in-person advice offering

video series.

Trends in Insurance• Insurance advertising (already one of the biggest advertising categories) is

increasing across media

• Extending use of digital media and channelsto reach new customer populations

• The “internet of things” is driving product and experience innovation

video series.

The “Disruptors”Wealth

ManagementConsumer

Finance Payments Banking Insurance

video series.

Accenture Predicts a Bumpy Ride

video series.

Watch this presentation in Merkle’s Performance Marketing for Financial Services video series

Get up to speed on how the industry's top-performing financial services brands are using addressable audience platforms to see great results with Real World Success with Performance Marketing. There are five presentations, each taking an in-depth look at how one brand celebrated huge wins:

• Video 1: Disruptive Marketing Trends in Financial Services

• Video 2: Transforming to Compete in the Age of the “Always Addressable Customer”—From vision to reality

• Video 3: Go Your Own Way: The many paths to addressable marketing

• Video 4: Turning Execution into Impact• Video 5: Institutionalizing the Addressable

Advantage