Exclusive distributor’s & direct client’s conditions 2011

Company’s history

AKRkids is a company with

more than 30 years of experience in the fashion industry.

As a result of that experience, the brand akr was created in 1998 with one main purpose: offering an original kids fashion brand, carefully crafted at

competitive prices. Since that very moment a team integrated by enthusiastic professionals has been working in order to position our styles in many leading

stores worldwide.

In 2010 our brand for the newborn -birdnap- saw the light of day.

Also in 2010 we began to develop an additional business line offering retail chains a service integrated by customized design and on-site supply chain

management. For this purpose we have even provided differentiated and dedicated brands to our customers.

5.5

Our brands

From 0 months until 10 years

Our brands

Exclusive newborn - 0 months

Our facilities

Our 7.000 m2 warehouse, together

with the showroom and main offices,

are located in Barcelona (Spain).

Value proposition

We try to be consistent, have long-term vision geared to satisfy the needs of multi-brand shops and the market’s most

demanding customer: mothers shopping for her children.

akr stands for a style that does not compromise comfort as

much as for a cheerful elegance. birdnap, our youngest brand, focused on newborn, is lovingly conceived based on

the finest fabrics for the baby’s delicate skin.

We want to transmit and share a way of understanding childhood as something happy, spontaneous and enjoyable -for both the children and those who surround them. These are the fundamental points that drive the message which

accompanies each of our brands.

Exclusive distribution

Written exclusive distribution agreement within an specific territory.

Minimum 15,000 pieces delivered per season.

Sliding discount scale, depending on each season delivered volume, between 20% and 30% off the price list.

Collection samples provided with a 50% discount. Their delivery will be freight collected.

Deadline for order cancelation is end April/October respectively.

Sales Ex-Works our warehouse in Terrassa (Barcelona).

100% confirmed and irrevocable L/C at 90 days from delivery date. L/C to be opened on proforma

invoice reception 20 days before delivery date.

10%

15%

20%

from 10,000 p

from 5,000 p

from 2,500 p

Max. discount fordirect customers.

Min. quantity to get discounted prices.

from 15,000 p20%

from 25,000 p

25%from 50,000 p

30%

Min. discount and pieces for distributing.

direct custom

erd

istributo

rpieces per season

Sliding discount scale

0%

Distributor’s conditions

Delivered

Press references

Press references

Fashion from SpainCompany of the month, 8th June 2010

www.akrkids.com

Contact information

AKRkids S.L.C/ Terra 42 Pol. Ind. Els Bellots

08223 Terrassa (Barcelona) Spain

tel. +34 93 784 00 95

fax +34 93 783 48 78

export@akrkids.com

www.akrkids.com

www.akrkids.com

c/ Terra 42, Pol. Ind. Els Bellots. 08223 - Terrassa . Barcelona, Spain