Diversity Vision StatementThe American Red Cross empowers people in America to perform extraordinary acts in the face of emergencies and disasters.

♦ Toensurefullbenefitofthisexperiencebyall,wedeliverourproductsandservicesinaculturallysensitiveandappropriatemannertoallweserve.

♦ Wefullyembraceandpromoteinclusionacrossourpeople,productsandservices,andweintegratediversityintoourbusinessstrategiesanddecisions.

Diversity Mission StatementWithintheAmericanRedCrossorganization,diversityandinclusionisachievedbyaligningdiversityeffortswithorganizationalbusinessobjectivestoensureservicetoallisachievedaswe accomplish the following:

♦ Being Reflective of Communities We Serve—by the enhancement of the RedCrossabilitytoattractandretaindiversevolunteers,employeesanddonorsrepresentativeofthecommunitiesweserve.

♦ Enhancing Training to Improve Service Delivery—bythedevelopmentanddeliveryofdiversitytrainingfocusedonbuildingdiversityawarenessandsensitivity,improvingculturalcompetencies,andfosteringawelcoming,respectfulandinclusiveenvironmentinwhichtoworkanddeliverservices.

♦ Reflecting Diversity Commitment in Business Opportunities—by performingeffectiveoutreachtodiversesuppliersandencouragingtheirparticipationinRedCrossprocurementactivities,whichprovidesadditionalopportunityfortheorganizationtobetterreflectallweserve.

♦ Increasing Effectiveness and Accountability in All We Do—by creating andapplyingmeasurablediversitygoalsandobjectives.

♦ Becoming Better at Telling Our Stories to Diverse Audiences—by improving,and/orexpanding,messagingtodiverseaudiences,whicheffectivelyconveystheAmericanRedCrosscommitmenttodiversityandinclusion,andhighlightssuccessstoriesdemonstratingthatcommitment.

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