Jenny HassamDirector

DIY Publicity:Increasing your profile by leveraging the media

What is Public Relations?• Part of the marketing mix• Managing the spread of information between

the organisation/individual and their publics• Publicity vs PR• Media

– Traditional - TV, radio, print, online – Social

• Editorial versus advertising

Why publicity?• Target your ideal client• Increase profile of your brand to new clients• Cost effective • Increases trust in your brand• Increases SEO ranking• Highly measurable

Can you do it yourself?• Do you have time to dedicate to it?• Do you know which media you would like to

speak to?• Can you find their details?• Can you come up with ideas or stories around

your brand or yourself?• Can you write a short one-pager/media

release on your idea/news?

Media release• Inverse pyramid• What do you want to announce?• Who do you want to communicate to?• So what?• Who are you?• How?• Where?• When?

How to approach a journo - Do’s

• Tell them its an exclusive• Call them • Have a couple of angles• Ask if they have anything their working on in

the future you can comment on• Be ready to jump and to ask how high!• Remember – you’re doing them a favour!

How to approach a journo- Don’ts

• Being unprepared• Contacting in the afternoon• Forget to attach photos/video/audio• Not proofreading your media release

jenny@rhetoriccommunications.com0428 212434