Summing up the key themes

from the Digital Life

conference

Growth of digital in Africa and South

Africa is huge, is mobile and is

social

Marketers need to be adapting

communication to this reality as it will

become the primary media channel

Brand communication and experience needs to be made

mo

re re

levan

t to c

onsum

ers

in s

ocia

l media

space

The introduction of low-cost smartphones will change the landscape dramatically – having brand content available will be key

The introduction of low-

cost smartphones will

change the landscape

dramatically

Having localised brand

content available will be

key

Consumers are looking for

“immediacy” in brand interactions

and experiences – only mobile can

deliver this

Social media brand interaction is

a 24/7/365 activity – resource

appropriately

Facebook users are fast

approaching the 1 billion

mark – 4,7 million in SA

with 3,4 million on

mobile phones

Social = sharing and expressing feelings

Social = sharing and

expressing feelings –

brand experience must

facilitate this

Make it social, keep it simple,

create brand stories worth

sharing, integrate with other

platforms

Social changes the

path to purchase –

zero moment of truth

Social media = “word of mouth” on steroids

Digital Life

For more information on Digital Life visit:

www.tnsdigitallife.com

To purchase any of the Digital Life country reports, please

contact:

Mark Molenaar

mark.molenaar@tnsglobal.com

Steven Watt

Steven.watt@tnsglobal.com

Karin du Chenne

karin.duchenne@tnsglobal.com