Assistant Secretary, Marketing and Communications Cary Cox

Travel & Tourism Partnerships

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NC Zoo and VisitNC

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North Carolina Visitors Guide

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Film Office Partnership

DNCR Public Relations

• More than 28,000 in 2016 of tracked TV, radio, web and news clippings

• Increased clips by 700% since 2012

• Continue to build, maintain and grow ongoing relationships with local, state and national media

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DNCR Advertising Partnerships

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N.C. Symphony Program

Carolina Heritage Guide

Carolina Field Trips

DNCR Advertising Partnerships

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Civil War Traveler

Carolina Country Our State Email Sponsorships

Travel & Events and

This Week in NC History

Newsletters

Exhibit Design

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NC Welcome Centers

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Banner in

each of

the 9

Welcome

Centers

Quarterly email sent to every

Welcome Center visitor Zoo sign in Charlotte

Welcome Center

Rack Cards & Brochures

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Social Media

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DNCR Social Media

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Channel Growth

Website Visits Up 20%

Visitors Up 22%

Page views Up 16.5%

Facebook Followers Up 48%

Average Weekly Engagement Up 34%

Twitter Followers Up 24%

Average Weekly Engagement Up 30%

Flickr Impressions Up 12%

2016 vs. 2015

Expanded use of new platforms like Instagram, Periscope and Snapchat

VisitNC Twitter Civil War Partnership

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Outer Banks Cross Promotion

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Video Production

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Website Redesigns

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Responsive Design

• Optimized experience regardless of screen size or device

• 60% of leisure travelers will reach a site for the first time through their phone

DNCR Weekend Round Up

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Emailed every week to

subscribers and media

outlets.

• Reaches about 5,000

• Paired with weekend

event posts on

Facebook, Twitter and

Instagram

This Day in N.C. History

Broadcasts on the NC News Network

• 75 affiliate stations across NC

• 1.5 million listeners each week

Also featured on Time Warner, WWAY-TV, AP Wire, Fayetteville Observer, the Brunswick Beacon, the News & Observer’s Past Times blog and more

More than 2,000 email subscribers

More than 850,000 views

Around 22,000 views monthly

• Over 1,000 of those views come from organic search traffic

Over 77,000 backlinks

DNCR TV

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• Nine programs produced so far:

• Civil War at the N.C. Museum of

History and at Bentonville

Battleground

• Treasures of Queen Anne’s Revenge

at the N.C. Maritime Museum

• Holiday traditions at Tryon Palace

• Art conservation at the N.C. Museum

of Art

• New River State Park

• Alamance Battleground

• Blind cook at the NC Library for the

Blind and Physically Handicapped

• Thousands of school children from across

the state and nation, and hundreds of

museum professionals from across the

world have participated

Fundraising • Over $2 million raised over the last two years

• $1,500,000 appropriation to support Queen Anne’s Revenge Shipwreck Recovery Project

• Over $83,000 to support the NC Awards

• $343,000 from the Cannon Trust

• Over $800,000 sponsorships and grants currently pending

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